Help Us Shape Smarter Customer Connections We’re looking for a CRM Manager who’s as curious about customer behaviour as they are passionate about personalisation. You’ll play a leading role in designing meaningful, data-led customer journeys — helping us build loyalty, drive engagement, and grow value across our customer base. This is a hands-on role with a real opportunity to shape strategy, roll your sleeves up in Adobe Marketo Engage, and work cross-functionally with marketers, analysts, creatives and tech teams. If you love improving processes, championing data-driven decision-making, and crafting communications that actually connect — we’d love to hear from you. What You’ll Do: Own and deliver the CRM strategy — focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers Build and optimise customer journeys across email, SMS, in-app and direct mail — using Marketo automation to deliver timely, relevant experiences Lead the campaign roadmap and marketing ops processes — ensuring efficiency, quality, and impact Collaborate with stakeholders across marketing, data, digital, IT and external agencies to bring campaigns to life Use segmentation, insights and performance reporting to constantly evolve what we do — using test-and-learn as second nature What you'll bring - Must haves: Proven experience in CRM, lifecycle marketing or customer engagement roles (ideally in B2B or retail/trade environments) Hands-on experience managing marketing automation platforms — especially Adobe Marketo Engage Strong knowledge of segmentation, campaign management, lifecycle programmes and CRM data strategy A process mindset — comfortable designing and delivering roadmaps, improving workflows and managing complex projects What you'll bring - Nice to Haves: Knowledge of Salesforce or Microsoft Dynamics integrations Familiarity with GDPR, data governance and email marketing best practice Experience with multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS) Why Join Us? At CEF, we believe in powering possibilities — and that includes our people. From humble beginnings in 1951 to becoming the UK’s leading electrical wholesaler, we’ve grown a global footprint without losing our down-to-earth culture. Our Digital Marketing team is a place where your ideas count, your craft matters, and your impact is visible. We’re a collaborative, curious, and supportive bunch — and we’re excited about what comes next. If you’re looking for a role where you can genuinely shape how a business connects with its customers, work flexibly, and be backed to do your best work — this could be it.
Remote CRM Marketing Manager in Warrington employer: City IT
At CEF, we pride ourselves on fostering a dynamic and inclusive work environment where creativity and collaboration thrive. As a Remote CRM Marketing Manager, you'll have the unique opportunity to shape customer engagement strategies while enjoying flexible working arrangements and a supportive culture that values your contributions. With a commitment to employee growth and development, CEF empowers you to take ownership of your projects and make a tangible impact in a leading company within the electrical wholesale industry.
Contact Details:
City IT Recruitment Team
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We think this is how you could land Remote CRM Marketing Manager in Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and customer journey designs. This will give us a clear picture of what you can bring to the table and how you can help shape our strategies.
✨Tip Number 3
Prepare for interviews by researching our company culture and values. We love curiosity and collaboration, so think about how your experiences align with our mission. Be ready to share examples of how you've driven engagement and built loyalty in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team and shaping smarter customer connections together.
