At a Glance
- Tasks: Lead CRM strategy and design data-driven customer journeys for B2B and B2C.
- Company: Join CEF, the UK's leading electrical wholesaler with a supportive culture.
- Benefits: Flexible work, collaborative environment, and opportunities to make an impact.
- Other info: Be part of a dynamic team where your ideas truly matter.
- Why this job: Shape customer connections and drive engagement with innovative marketing strategies.
- Qualifications: Experience in CRM and marketing automation, especially Adobe Marketo Engage.
Help Us Shape Smarter Customer Connections. We’re looking for a CRM Manager who’s as curious about customer behaviour as they are passionate about personalisation. You’ll play a leading role in designing meaningful, data-led customer journeys — helping us build loyalty, drive engagement, and grow value across our customer base. This is a hands-on role with a real opportunity to shape strategy, roll your sleeves up in Adobe Marketo Engage, and work cross-functionally with marketers, analysts, creatives and tech teams. If you love improving processes, championing data-driven decision-making, and crafting communications that actually connect — we’d love to hear from you.
What You’ll Do:
- Own and deliver the CRM strategy — focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers.
- Build and optimise customer journeys across email, SMS, in-app and direct mail — using Marketo automation to deliver timely, relevant experiences.
- Lead the campaign roadmap and marketing ops processes — ensuring efficiency, quality, and impact.
- Collaborate with stakeholders across marketing, data, digital, IT and external agencies to bring campaigns to life.
- Use segmentation, insights and performance reporting to constantly evolve what we do — using test-and-learn as second nature.
What you'll bring - Must haves:
- Proven experience in CRM, lifecycle marketing or customer engagement roles (ideally in B2B or retail/trade environments).
- Hands-on experience managing marketing automation platforms — especially Adobe Marketo Engage.
- Strong knowledge of segmentation, campaign management, lifecycle programmes and CRM data strategy.
- A process mindset — comfortable designing and delivering roadmaps, improving workflows and managing complex projects.
What you'll bring - Nice to Haves:
- Knowledge of Salesforce or Microsoft Dynamics integrations.
- Familiarity with GDPR, data governance and email marketing best practice.
- Experience with multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS).
Why Join Us?
At CEF, we believe in powering possibilities — and that includes our people. From humble beginnings in 1951 to becoming the UK’s leading electrical wholesaler, we’ve grown a global footprint without losing our down-to-earth culture. Our Digital Marketing team is a place where your ideas count, your craft matters, and your impact is visible. We’re a collaborative, curious, and supportive bunch — and we’re excited about what comes next. If you’re looking for a role where you can genuinely shape how a business connects with its customers, work flexibly, and be backed to do your best work — this could be it.
Remote CRM Marketing Manager employer: City IT
At CEF, we pride ourselves on being a forward-thinking employer that values innovation and collaboration. Our remote working culture empowers you to shape impactful customer connections while enjoying the flexibility to balance your personal and professional life. With a commitment to employee growth and a supportive environment, you'll have the opportunity to make a real difference in our digital marketing efforts and drive meaningful engagement across our customer base.
StudySmarter Expert Advice🤫
We think this is how you could land Remote CRM Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM strategies and successful campaigns. This will give you an edge during interviews and help us see how you can contribute to our team.
✨Tip Number 3
Prepare for those interviews! Research our company culture and values, and think about how your experience aligns with what we’re looking for. Be ready to discuss specific examples of how you've improved customer journeys in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at CEF.
We think you need these skills to ace Remote CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the CRM Manager role. Highlight your hands-on experience with Adobe Marketo Engage and any relevant B2B or retail/trade environments you've worked in.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about customer behaviour and personalisation. Share specific examples of how you've improved processes or driven engagement in previous roles.
Showcase Your Data Skills:Since this role is all about data-led decision-making, be sure to mention your experience with segmentation, campaign management, and performance reporting. We want to see how you’ve used data to evolve strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at City IT
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Adobe Marketo Engage. Brush up on your knowledge of customer journeys and lifecycle marketing, as you'll want to demonstrate how you can apply this expertise to enhance customer connections.
✨Showcase Your Data Skills
Be prepared to discuss how you’ve used data to drive decisions in past roles. Bring examples of how you've segmented audiences or optimised campaigns based on performance insights. This will show that you’re not just a creative thinker but also a data-driven marketer.
✨Collaboration is Key
Since this role involves working cross-functionally, think of examples where you’ve successfully collaborated with different teams. Highlight your experience in bringing campaigns to life with input from marketers, analysts, and tech teams, as this will resonate well with the interviewers.
✨Prepare Questions That Matter
Have a few thoughtful questions ready about their current CRM strategies or challenges they face. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values, especially around collaboration and innovation.
