At a Glance
- Tasks: Lead CRM strategy and design data-driven customer journeys for B2B and B2C.
- Company: Join CEF, the UK's leading electrical wholesaler with a supportive culture.
- Benefits: Flexible work, collaborative environment, and opportunities to make an impact.
- Other info: Be part of a dynamic team where your contributions truly matter.
- Why this job: Shape customer connections and drive engagement with your creative ideas.
- Qualifications: Experience in CRM and marketing automation, especially Adobe Marketo Engage.
Help Us Shape Smarter Customer Connections. We’re looking for a CRM Manager who’s as curious about customer behaviour as they are passionate about personalisation. You’ll play a leading role in designing meaningful, data-led customer journeys — helping us build loyalty, drive engagement, and grow value across our customer base. This is a hands-on role with a real opportunity to shape strategy, roll your sleeves up in Adobe Marketo Engage, and work cross-functionally with marketers, analysts, creatives and tech teams. If you love improving processes, championing data-driven decision-making, and crafting communications that actually connect — we’d love to hear from you.
What You’ll Do:
- Own and deliver the CRM strategy — focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers.
- Build and optimise customer journeys across email, SMS, in-app and direct mail — using Marketo automation to deliver timely, relevant experiences.
- Lead the campaign roadmap and marketing ops processes — ensuring efficiency, quality, and impact.
- Collaborate with stakeholders across marketing, data, digital, IT and external agencies to bring campaigns to life.
- Use segmentation, insights and performance reporting to constantly evolve what we do — using test-and-learn as second nature.
What you'll bring - Must haves:
- Proven experience in CRM, lifecycle marketing or customer engagement roles (ideally in B2B or retail/trade environments).
- Hands-on experience managing marketing automation platforms — especially Adobe Marketo Engage.
- Strong knowledge of segmentation, campaign management, lifecycle programmes and CRM data strategy.
- A process mindset — comfortable designing and delivering roadmaps, improving workflows and managing complex projects.
What you'll bring - Nice to Haves:
- Knowledge of Salesforce or Microsoft Dynamics integrations.
- Familiarity with GDPR, data governance and email marketing best practice.
- Experience with multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS).
Why Join Us?
At CEF, we believe in powering possibilities — and that includes our people. From humble beginnings in 1951 to becoming the UK’s leading electrical wholesaler, we’ve grown a global footprint without losing our down-to-earth culture. Our Digital Marketing team is a place where your ideas count, your craft matters, and your impact is visible. We’re a collaborative, curious, and supportive bunch — and we’re excited about what comes next. If you’re looking for a role where you can genuinely shape how a business connects with its customers, work flexibly, and be backed to do your best work — this could be it.
Remote CRM Marketing Manager in Newport employer: City IT
At CEF, we pride ourselves on being a forward-thinking employer that values innovation and collaboration. Our remote CRM Marketing Manager role offers the chance to shape impactful customer journeys while working within a supportive and dynamic team culture. With a commitment to employee growth and a flexible work environment, we empower our staff to make meaningful contributions and drive success in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Remote CRM Marketing Manager in Newport
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM strategies and successful campaigns. This will give you an edge during interviews and help us see how you can contribute to our team.
✨Tip Number 3
Prepare for those interviews! Research our company culture and values, and think about how your experience aligns with what we’re looking for. Be ready to discuss specific examples of how you've improved customer journeys in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at CEF.
We think you need these skills to ace Remote CRM Marketing Manager in Newport
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the CRM Manager role. Highlight your hands-on experience with Adobe Marketo Engage and any relevant campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to show us your passion for customer behaviour and personalisation. Share specific examples of how you've improved customer journeys in the past, and let your personality shine through. We love a good story!
Showcase Your Data Skills:Since this role is all about data-driven decision-making, make sure to highlight your experience with segmentation and performance reporting. We want to know how you've used insights to evolve marketing strategies and drive engagement.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at City IT
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Adobe Marketo Engage. Brush up on your knowledge of customer journeys and lifecycle marketing, as you'll want to demonstrate how you can apply this expertise to enhance customer connections.
✨Showcase Your Data Skills
Be prepared to discuss how you’ve used data to drive decisions in past roles. Bring examples of how you've segmented audiences or optimised campaigns based on insights. This will show that you understand the importance of data-led strategies in shaping effective customer journeys.
✨Collaboration is Key
Since this role involves working cross-functionally, think of examples where you’ve successfully collaborated with different teams. Highlight your experience in bringing campaigns to life with marketers, analysts, and tech teams, as this will demonstrate your ability to work effectively in a team environment.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like improving a customer journey or managing a complex project. Prepare by thinking through your process mindset and how you approach problem-solving, as this will help you articulate your thought process during the interview.
