At a Glance
- Tasks: Lead CRM strategy and design data-driven customer journeys for B2B and B2C.
- Company: Join CEF, the UK's leading electrical wholesaler with a supportive culture.
- Benefits: Flexible work, collaborative environment, and opportunities to make an impact.
- Other info: Be part of a curious team that values your input and growth.
- Why this job: Shape customer connections and drive engagement with your creative ideas.
- Qualifications: Experience in CRM and marketing automation, especially Adobe Marketo Engage.
Help Us Shape Smarter Customer Connections. We’re looking for a CRM Manager who’s as curious about customer behaviour as they are passionate about personalisation. You’ll play a leading role in designing meaningful, data-led customer journeys — helping us build loyalty, drive engagement, and grow value across our customer base. This is a hands-on role with a real opportunity to shape strategy, roll your sleeves up in Adobe Marketo Engage, and work cross-functionally with marketers, analysts, creatives and tech teams. If you love improving processes, championing data-driven decision-making, and crafting communications that actually connect — we’d love to hear from you.
What You’ll Do:
- Own and deliver the CRM strategy — focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers.
- Build and optimise customer journeys across email, SMS, in-app and direct mail — using Marketo automation to deliver timely, relevant experiences.
- Lead the campaign roadmap and marketing ops processes — ensuring efficiency, quality, and impact.
- Collaborate with stakeholders across marketing, data, digital, IT and external agencies to bring campaigns to life.
- Use segmentation, insights and performance reporting to constantly evolve what we do — using test-and-learn as second nature.
What you'll bring - Must haves:
- Proven experience in CRM, lifecycle marketing or customer engagement roles (ideally in B2B or retail/trade environments).
- Hands-on experience managing marketing automation platforms — especially Adobe Marketo Engage.
- Strong knowledge of segmentation, campaign management, lifecycle programmes and CRM data strategy.
- A process mindset — comfortable designing and delivering roadmaps, improving workflows and managing complex projects.
What you'll bring - Nice to Haves:
- Knowledge of Salesforce or Microsoft Dynamics integrations.
- Familiarity with GDPR, data governance and email marketing best practice.
- Experience with multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS).
Why Join Us?
At CEF, we believe in powering possibilities — and that includes our people. From humble beginnings in 1951 to becoming the UK’s leading electrical wholesaler, we’ve grown a global footprint without losing our down-to-earth culture. Our Digital Marketing team is a place where your ideas count, your craft matters, and your impact is visible. We’re a collaborative, curious, and supportive bunch — and we’re excited about what comes next. If you’re looking for a role where you can genuinely shape how a business connects with its customers, work flexibly, and be backed to do your best work — this could be it.
Remote CRM Marketing Manager in Milton Keynes employer: City IT
At CEF, we pride ourselves on fostering a collaborative and supportive work environment where your ideas truly matter. As a Remote CRM Marketing Manager, you'll have the unique opportunity to shape customer engagement strategies while enjoying flexible working arrangements and a culture that values personal growth and innovation. Join us in our mission to power possibilities and make a tangible impact in the world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Remote CRM Marketing Manager in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM strategies and successful campaigns. This will give you an edge and demonstrate your hands-on experience with tools like Adobe Marketo Engage.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM strategies and thinking about how you can contribute. Bring fresh ideas to the table that align with their goals of building customer loyalty and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and shaping smarter customer connections.
We think you need these skills to ace Remote CRM Marketing Manager in Milton Keynes
Some tips for your application 🫡
Show Your Passion for Personalisation:When writing your application, let your enthusiasm for customer behaviour and personalisation shine through. Share specific examples of how you've crafted meaningful customer journeys in the past — this will show us that you’re not just a fit for the role, but also genuinely excited about what we do.
Be Data-Driven:Since we’re all about data-led decisions, make sure to highlight your experience with analytics and performance reporting. Use numbers and results from previous campaigns to back up your claims — this will demonstrate your ability to evolve strategies based on insights.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to our job description. Mention specific tools like Adobe Marketo Engage and your experience with CRM strategies — this shows us you’ve done your homework and are serious about joining our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at City IT
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Adobe Marketo Engage. Brush up on your knowledge of customer journeys and lifecycle marketing, as you'll need to demonstrate how you can optimise these processes during the interview.
✨Showcase Your Data Skills
Be prepared to discuss how you’ve used data to drive decisions in past roles. Bring examples of how you've segmented audiences or improved campaign performance based on insights. This will show that you’re not just about creativity but also about making data-driven choices.
✨Collaborate Like a Pro
Since this role involves working cross-functionally, think of examples where you’ve successfully collaborated with different teams. Highlight your communication skills and how you’ve brought various stakeholders together to achieve a common goal.
✨Embrace the Test-and-Learn Mindset
Prepare to discuss how you’ve implemented a test-and-learn approach in your previous campaigns. Share specific instances where you’ve adapted strategies based on testing results, showing that you’re flexible and always looking to improve.
