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- Tasks: Lead CRM strategy and design impactful customer journeys using data-driven insights.
- Company: Join CEF, the UK's leading electrical wholesaler with a supportive culture.
- Benefits: Flexible working, collaborative environment, and opportunities for personal growth.
- Why this job: Shape customer connections and make a real impact in a dynamic team.
- Qualifications: Experience in CRM and marketing automation, especially Adobe Marketo Engage.
- Other info: Be part of a curious team that values your ideas and creativity.
The predicted salary is between 28800 - 48000 £ per year.
Help Us Shape Smarter Customer Connections. We are looking for a CRM Manager who is as curious about customer behaviour as they are passionate about personalisation. You will play a leading role in designing meaningful, data-led customer journeys — helping us build loyalty, drive engagement, and grow value across our customer base.
This is a hands-on role with a real opportunity to shape a longer-term strategy, roll your sleeves up in Adobe Marketo Engage, and work cross-functionally with marketers, analysts, creatives, and tech teams. If you love improving processes, championing data-driven decision-making, and crafting communications that actually connect — we would love to hear from you.
What You’ll Do:
- Own and deliver the CRM strategy — focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers.
- Build and optimise customer journeys across email, SMS, in-app, and direct mail — using Marketo automation to deliver timely, relevant experiences.
- Lead the campaign roadmap and marketing ops processes — ensuring efficiency, quality, and impact.
- Collaborate with stakeholders across marketing, data, digital, IT, and external agencies to bring campaigns to life.
- Use segmentation, insights, and performance reporting to constantly evolve what we do — using test-and-learn as second nature.
What You’ll Bring - Must haves:
- Proven experience in CRM, lifecycle marketing, or customer engagement roles (ideally in B2B or retail/trade environments).
- Hands-on experience managing marketing automation platforms — especially Adobe Marketo Engage.
- Strong knowledge of segmentation, campaign management, lifecycle programmes, and CRM data strategy.
- A process mindset — comfortable designing and delivering roadmaps, improving workflows, and managing complex projects.
What You’ll Bring - Nice to Haves:
- Knowledge of Salesforce or Microsoft Dynamics integrations.
- Familiarity with GDPR, data governance, and email marketing best practice.
- Experience with multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS).
Why Join Us?
At CEF, we believe in powering possibilities — and that includes our people. From humble beginnings in 1951 to becoming the UK’s leading electrical wholesaler, we have grown a global footprint without losing our down-to-earth culture.
Our Digital Marketing team is a place where your ideas count, your craft matters, and your impact is visible. We are a collaborative, curious, and supportive bunch — and we are excited about what comes next.
If you are looking for a role where you can genuinely shape how a business connects with its customers, work flexibly, and be backed to do your best work — this could be it.
CRM Marketing Manager in Durham employer: City IT
Contact Detail:
City IT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager in Durham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM strategies and successful campaigns. This will give you an edge during interviews and help us see how you can contribute to our team.
✨Tip Number 3
Prepare for the interview by researching our company culture and values. Be ready to discuss how your experience aligns with our mission of shaping smarter customer connections. We love candidates who are genuinely excited about what we do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining our team and making an impact in the world of CRM marketing.
We think you need these skills to ace CRM Marketing Manager in Durham
Some tips for your application 🫡
Show Your Passion for Personalisation: When writing your application, let us see your enthusiasm for personalisation and customer behaviour. Share specific examples of how you've crafted meaningful customer journeys in the past — this will help us understand your approach and creativity.
Highlight Your Hands-On Experience: Make sure to mention your hands-on experience with marketing automation platforms, especially Adobe Marketo Engage. We want to know how you've used these tools to drive engagement and improve processes, so don’t hold back on the details!
Demonstrate Your Data-Driven Mindset: We love a good data story! In your application, showcase how you've used segmentation, insights, and performance reporting to evolve your strategies. This will show us that you’re not just about ideas, but also about making informed decisions.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do.
How to prepare for a job interview at City IT
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM strategies, especially in B2B and retail environments. Be ready to discuss your hands-on experience with Adobe Marketo Engage and how you've used it to optimise customer journeys.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to inform your marketing decisions. Highlight any segmentation strategies you've implemented and how they improved campaign performance. This will show that you can think critically about customer behaviour.
✨Collaboration is Key
Since this role involves working cross-functionally, be ready to talk about your experience collaborating with different teams. Share specific instances where you’ve worked with marketers, analysts, or tech teams to bring campaigns to life.
✨Emphasise Your Process Improvement Skills
Discuss your approach to improving workflows and managing complex projects. Bring examples of how you've designed roadmaps or enhanced marketing ops processes to ensure efficiency and quality in your previous roles.