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- Tasks: Lead CRM strategy and design impactful customer journeys using data-driven insights.
- Company: Join CEF, the UK's leading electrical wholesaler with a supportive culture.
- Benefits: Flexible work environment, collaborative team, and opportunities for personal growth.
- Why this job: Shape customer connections and make a real impact in a dynamic marketing role.
- Qualifications: Experience in CRM and marketing automation, especially with Adobe Marketo Engage.
- Other info: Be part of a curious team that values your ideas and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Help Us Shape Smarter Customer Connections. We’re looking for a CRM Manager who’s as curious about customer behaviour as they are passionate about personalisation. You’ll play a leading role in designing meaningful, data‑led customer journeys — helping us build loyalty, drive engagement, and grow value across our customer base.
This is a hands‑on role with a real opportunity to shape a longer term strategy, roll your sleeves up in Adobe Marketo Engage, and work cross‑functionally with marketers, analysts, creatives and tech teams. If you love improving processes, championing data‑driven decision‑making, and crafting communications that actually connect — we’d love to hear from you.
What You’ll Do:
- Own and deliver the CRM strategy — focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers.
- Build and optimise customer journeys across email, SMS, in‑app and direct mail — using Marketo automation to deliver timely, relevant experiences.
- Lead the campaign roadmap and marketing ops processes — ensuring efficiency, quality, and impact.
- Collaborate with stakeholders across marketing, data, digital, IT and external agencies to bring campaigns to life.
- Use segmentation, insights and performance reporting to constantly evolve what we do — using test‑and‑learn as second nature.
What you’ll bring - Must haves:
- Proven experience in CRM, lifecycle marketing or customer engagement roles (ideally in B2B or retail/trade environments).
- Hands‑on experience managing marketing automation platforms — especially Adobe Marketo Engage.
- Strong knowledge of segmentation, campaign management, lifecycle programmes and CRM data strategy.
- A process mindset — comfortable designing and delivering roadmaps, improving workflows and managing complex projects.
What you’ll bring - Nice to Haves:
- Knowledge of Salesforce or Microsoft Dynamics integrations.
- Familiarity with GDPR, data governance and email marketing best practice.
- Experience with multi‑channel marketing tools (e.g., direct mail, in‑app messaging, SMS).
Why Join Us?
At CEF, we believe in powering possibilities — and that includes our people. From humble beginnings in 1951 to becoming the UK’s leading electrical wholesaler, we’ve grown a global footprint without losing our down‑to‑earth culture.
Our Digital Marketing team is a place where your ideas count, your craft matters, and your impact is visible. We’re a collaborative, curious, and supportive bunch — and we’re excited about what comes next.
If you’re looking for a role where you can genuinely shape how a business connects with its customers, work flexibly, and be backed to do your best work — this could be it.
CRM Marketing Manager in Bath employer: City IT
Contact Detail:
City IT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM strategies and successful campaigns. This will give you an edge during interviews and show us what you can bring to the table.
✨Tip Number 3
Prepare for the interview by researching our company culture and values. We love candidates who align with our mission and can demonstrate how they can contribute to shaping smarter customer connections.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team.
We think you need these skills to ace CRM Marketing Manager in Bath
Some tips for your application 🫡
Show Your Passion for Personalisation: When writing your application, let your enthusiasm for customer behaviour and personalisation shine through. We want to see how you can connect with our customers on a deeper level, so share examples of how you've done this in the past!
Highlight Your Hands-On Experience: Make sure to mention your hands-on experience with marketing automation platforms like Adobe Marketo Engage. We love candidates who can roll up their sleeves and get stuck in, so don’t hold back on showcasing your skills!
Demonstrate Your Process Mindset: We’re all about improving processes here at StudySmarter. In your application, talk about how you’ve designed and delivered roadmaps or improved workflows in previous roles. This will show us that you’re ready to tackle complex projects with ease.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at City IT
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Adobe Marketo Engage. Brush up on your knowledge of customer journeys and lifecycle marketing, as you'll need to demonstrate how you can optimise these processes during the interview.
✨Showcase Your Data Skills
Be prepared to discuss how you’ve used data to drive decisions in past roles. Bring examples of how you've segmented audiences or improved campaign performance through insights. This will show that you understand the importance of data-driven decision-making.
✨Collaborate Like a Pro
Since this role involves working cross-functionally, think of examples where you’ve successfully collaborated with different teams. Highlight your communication skills and how you’ve brought various stakeholders together to achieve a common goal.
✨Emphasise Your Process Mindset
Talk about your experience in designing and delivering roadmaps or improving workflows. Be ready to share specific instances where you’ve managed complex projects and how you ensured efficiency and quality in your work.
