Marketing Manager - Campaigns

We are currently looking for a results driven and commercially minded Marketing Manager to join our Marketing team. This is an exciting opportunity that focuses on strategy and campaigns where you can use your strategic flair, customer insight and campaign expertise to devise and deliver growth and retention strategies for City & Guilds and ILM. You will be working on a hybrid basis with a mix of home and office.

In this role you will:

• Plan and execute best in class marketing campaigns that will inspire colleges, training providers and HR professionals.
• Deliver acquisition activity in growth verticals, and retention activity.
• Work with product and sales to align strategies, campaigns and executions.
• Create content and collateral that promotes the value proposition to maximise leads for sales.

This appointment will be made on merit. We believe that diversity and inclusion strengthen and enrich us, and that it is the responsibility of everyone at City & Guilds to drive this value. As ethnic minority groups and disabled people are currently under-represented within our organisation, we particularly encourage and welcome applications from these communities.

This is a busy, hands-on role which will involve working across different business functions to establish marketing strategy, ensuring relevant and clear differentiation. You will ensure that market position is accurately and consistently delivered to target segments across touch points to drive demand, satisfaction and/or loyalty. Communication skills are key as you will provide expert advice and guidance to colleagues, external stakeholders and agencies on matters of marketing whilst delivering a positive customer experience.

As a Marketing Manager you will manage and implement thought provoking campaigns that are aimed at delivering clear and measurable marketing strategy using appropriate channels such as webinars, email, web and digital marketing. These campaigns will inspire colleges, training providers and HR professionals. Within the role you will have strong involvement in researching, analysing and undertaking competitor analysis to build mitigations into your campaign plans. You will establish strategic marketing objectives and KPIs for campaigns and monitor the results to ensure success and proactively adjust strategy or tactics to optimise performance.

To be successful in this role, you will have demonstrable experience in effective marketing. You will be comfortable working in a matrix organisation and confident in building and maintaining effective cross discipline relationships. As a marketing manager you will have a strong track record developing customer segmentation and working within a brand architecture in addition to experience and knowledge of creating and implementing integrated B2B marketing strategy and campaigns. You will need a good understanding of marketing principles, processes, good copywriting skills and effective budget management, in addition to strong commercial and financial acumen with ability to manipulate and analyse data. Applicants ideally will have worked in the education sector.

Our vision is for a world in which everyone has the skills and opportunities to succeed. We support almost five million people each year to develop skills that help them into a job, develop on that job and to prepare for their next job. As a charity, we’re proud that everything we do is focused on achieving this purpose. Through our assessment and credentialing, corporate learning and technical training offers, we partner with our customers to deliver work-based learning programmes that build competency to support better prospects for people, organisations and wider society.

We create flexible learning pathways that support lifelong employability, because we believe that people deserve the opportunity to (re)train and (re)learn again and again – gaining new skills at every stage of life, regardless of where they start. At the heart of our business sits the City & Guilds Foundation which amplifies our purpose by helping to remove barriers to getting into a job, celebrating best practice on the job, and advocating for jobs of the future.

We were founded in 1878 by the City of London and the trade guilds of the time, to help people, organisations and economies to develop their skills for growth. Our rich experience means we’re uniquely positioned to understand the future of work and learning. And we continually evolve to develop and deliver skills for the workplace of the future. Today, as well as qualifications and assessment, we offer digital credentialing, eLearning technologies, executive leadership development, technical training, and consultancy.

Our success is driven by the people we work with. We pride ourselves on our ability to offer an equal opportunity to all our staff and we value diversity within our inclusive culture. We recognise that a diverse workforce is the only way we will achieve our ambitious business goals, so we work hard to be flexible to accommodate everyone.

We offer the opportunity to work in an innovative, engaging and market-leading organisation with opportunities to develop your existing skills and explore new ones. You’ll receive an excellent benefits package which typically includes a great base salary, 25 days holiday plus bank holidays, pension, private healthcare, volunteering opportunities and much more.

If you think this is the role and organisation for you then we would love to hear from you. Please submit your CV and complete our short application form using the apply button. We shortlist for our vacancies on an ongoing basis, and we may close a vacancy earlier than the advertised date. Please can you submit your application as soon as possible to avoid disappointment.

City & Guilds are a Disability confident employer. Please let us know if you require any support/adjustments at your interview and if successful any adjustments needed to support you in your role.