At a Glance
- Tasks: Create and publish engaging video content for U.S. audiences on social media platforms.
- Company: Join Manchester City FC, a historic Premier League club with a commitment to community and sustainability.
- Benefits: Enjoy 26 days annual leave, private healthcare, birthday off, and lifestyle discounts.
- Other info: Bilingual candidates and those familiar with diverse fanbases are encouraged to apply.
- Why this job: Be part of a dynamic team shaping football narratives for American fans in a fun, creative environment.
- Qualifications: Experience in social-first video production, strong editing skills, and a passion for football required.
The predicted salary is between 36000 - 60000 £ per year.
Closing Date of Applications – 19September 2025
Our Story
Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end.
Our Winning Team
MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history.
We’re looking for a dynamic U.S. Content Creator to join City Studios NYC in Manchester, helping us connect with Manchester City’s growing U.S. audience through creative, engaging, and trend-led content. In this hybrid role, you’ll combine production, on-camera presenting, and real-time publishing across platforms like Instagram, TikTok, and YouTube. You’ll need to be as confident in front of the camera as you are behind it, with strong filming and editing skills, a deep understanding of U.S. sports culture, and the personality to be a relatable voice for our American fans.
This is Your City
As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a Simply Health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.
Your Impact
Social Content Production and Publishing
- Produce, shoot, edit, and publish social-first video content across platforms including TikTok, Instagram, and YouTube Shorts.
- Develop concepts and formats that bring City’s story to life for U.S. fans, blending football narratives with wider cultural moments.
- Ensure all content is platform-optimized and tailored to tone, trends, and timing specific to each channel.
On-Camera & Creator Presence
- Act as a presenter for video content, whether interviewing players, hosting explainers, or driving reactive cultural pieces.
- Bring energy and authenticity to the role.
- Confidently collaborate with fans, creators, and talent on-camera and behind the scenes.
Audience Growth & Engagement
- Drive growth and deepen engagement among U.S. audiences through culturally attuned, scroll-stopping content.
- Engage with fans in-platform when needed, responding in real-time to trends, memes, and key cultural moments.
- Use insights and data to refine content performance and pitch new ideas.
Collaboration & Campaigns
- Work closely with editorial teams in both Manchester and New York to deliver against shared goals and campaigns.
- Help execute tentpole campaigns and social-first initiatives from ideation through to delivery.
- Adapt and reformat content from across the club to feel native for U.S. fans.
What we are looking for
- Proven experience producing and publishing social-first video content.
- Strong video editing skills (Premiere Pro, CapCut, or similar).
- Comfortable and charismatic on-camera, with the ability to speak naturally to a fan audience. Also, experience interviewing talent or creators on-camera.
- Deep understanding of social platforms and what drives performance — particularly TikTok, Instagram, and YouTube Shorts.
- Good instincts for U.S. sports and entertainment culture, and how to translate it for a football audience.
- Experience collaborating with high profile athletes, creators, influencers.
- Highly organized, fast-moving, and comfortable juggling multiple priorities.
- Passion for football – with a willingness to immerse yourself in Manchester City FC.
- Bilingual (e.g. Spanish) or experience engaging diverse fanbases would be ideal.
- Familiarity with publishing tools and content scheduling platforms.
*We regularly review applications and reserve the right to close an advert early if we identify suitable candidates. To avoid disappointment, please submit your application as soon as possible.
City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.
We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview.
Employment is subject to the provision of proof of eligibility to work in the UK.
Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.
U.S. Content Creator in Manchester employer: City Football Group
Manchester City FC is an exceptional employer, offering a vibrant work culture that thrives on creativity and collaboration. As a U.S. Content Creator at City Studios NYC, you will enjoy generous benefits including 26 days of annual leave, private healthcare, and opportunities for professional growth while engaging with a passionate fanbase. Join us in shaping the future of football storytelling and making meaningful connections with our U.S. audience in the heart of Manchester.
StudySmarter Expert Advice🤫
We think this is how you could land U.S. Content Creator in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for City Football Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like City Football Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with City Football Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at City Football Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace U.S. Content Creator in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit City Football Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of City Football Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about City Football Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at City Football Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at City Football Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At City Football Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
