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For Companies At a Glance
- Tasks: Create and publish engaging video content for U.S. audiences on social media platforms.
- Company: Join Manchester City FC, a historic Premier League club with a commitment to community and sustainability.
- Benefits: Enjoy 26 days annual leave, private healthcare, birthday off, and lifestyle discounts.
- Why this job: Be part of a dynamic team shaping football narratives for American fans in a fun, creative environment.
- Qualifications: Experience in social-first video production, strong editing skills, and a passion for football required.
- Other info: Bilingual candidates and those familiar with diverse fanbases are encouraged to apply.
The predicted salary is between 36000 - 60000 £ per year.
Closing Date of Applications – 19September 2025
Our Story
Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end.
Our Winning Team
MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history.
We’re looking for a dynamic U.S. Content Creator to join City Studios NYC in Manchester, helping us connect with Manchester City’s growing U.S. audience through creative, engaging, and trend-led content. In this hybrid role, you’ll combine production, on-camera presenting, and real-time publishing across platforms like Instagram, TikTok, and YouTube. You’ll need to be as confident in front of the camera as you are behind it, with strong filming and editing skills, a deep understanding of U.S. sports culture, and the personality to be a relatable voice for our American fans.
This is Your City
As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a Simply Health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.
Your Impact
Social Content Production and Publishing
- Produce, shoot, edit, and publish social-first video content across platforms including TikTok, Instagram, and YouTube Shorts.
- Develop concepts and formats that bring City’s story to life for U.S. fans, blending football narratives with wider cultural moments.
- Ensure all content is platform-optimized and tailored to tone, trends, and timing specific to each channel.
On-Camera & Creator Presence
- Act as a presenter for video content, whether interviewing players, hosting explainers, or driving reactive cultural pieces.
- Bring energy and authenticity to the role.
- Confidently collaborate with fans, creators, and talent on-camera and behind the scenes.
Audience Growth & Engagement
- Drive growth and deepen engagement among U.S. audiences through culturally attuned, scroll-stopping content.
- Engage with fans in-platform when needed, responding in real-time to trends, memes, and key cultural moments.
- Use insights and data to refine content performance and pitch new ideas.
Collaboration & Campaigns
- Work closely with editorial teams in both Manchester and New York to deliver against shared goals and campaigns.
- Help execute tentpole campaigns and social-first initiatives from ideation through to delivery.
- Adapt and reformat content from across the club to feel native for U.S. fans.
What we are looking for
- Proven experience producing and publishing social-first video content.
- Strong video editing skills (Premiere Pro, CapCut, or similar).
- Comfortable and charismatic on-camera, with the ability to speak naturally to a fan audience. Also, experience interviewing talent or creators on-camera.
- Deep understanding of social platforms and what drives performance — particularly TikTok, Instagram, and YouTube Shorts.
- Good instincts for U.S. sports and entertainment culture, and how to translate it for a football audience.
- Experience collaborating with high profile athletes, creators, influencers.
- Highly organized, fast-moving, and comfortable juggling multiple priorities.
- Passion for football – with a willingness to immerse yourself in Manchester City FC.
- Bilingual (e.g. Spanish) or experience engaging diverse fanbases would be ideal.
- Familiarity with publishing tools and content scheduling platforms.
*We regularly review applications and reserve the right to close an advert early if we identify suitable candidates. To avoid disappointment, please submit your application as soon as possible.
City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.
We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview.
Employment is subject to the provision of proof of eligibility to work in the UK.
Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.
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U.S. Content Creator employer: City Football Group
Contact Detail:
City Football Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land U.S. Content Creator
✨Tip Number 1
Familiarise yourself with Manchester City's brand and values. Understanding the club's history and its connection to U.S. fans will help you create content that resonates. Dive into their social media channels to see what types of posts engage their audience.
✨Tip Number 2
Showcase your on-camera skills by creating a short video introducing yourself and your passion for football. This will not only demonstrate your charisma but also your ability to connect with fans, which is crucial for this role.
✨Tip Number 3
Stay updated on current trends in U.S. sports culture and how they intersect with football. Being able to reference popular memes or cultural moments in your content ideas will show that you can engage the audience effectively.
✨Tip Number 4
Network with other content creators and influencers in the sports space. Building relationships can provide insights and collaboration opportunities that may enhance your application and show your commitment to the role.
We think you need these skills to ace U.S. Content Creator
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the U.S. Content Creator position. Understand the key responsibilities and required skills, such as video production, editing, and on-camera presence.
Showcase Your Experience: In your CV and cover letter, highlight your proven experience in producing and publishing social-first video content. Include specific examples of past projects that demonstrate your filming and editing skills, as well as your understanding of U.S. sports culture.
Tailor Your Application: Customise your application materials to reflect the values and mission of Manchester City FC. Emphasise your passion for football and how you can contribute to engaging their U.S. audience through creative content.
Engage with Their Content: Familiarise yourself with Manchester City's social media presence. Engage with their content on platforms like TikTok, Instagram, and YouTube. This will not only give you insights into their style but also show your genuine interest in the role when discussing it in your application.
How to prepare for a job interview at City Football Group
✨Showcase Your Content Creation Skills
Prepare a portfolio of your previous work that highlights your ability to produce engaging social-first video content. Include examples that demonstrate your filming, editing, and storytelling skills, particularly in relation to sports culture.
✨Be Confident On-Camera
Practice speaking naturally and confidently in front of the camera. You might be asked to present or interview during the interview, so being comfortable on-screen will help you stand out as a relatable voice for fans.
✨Understand U.S. Sports Culture
Research and familiarise yourself with U.S. sports culture, especially how it intersects with football. Be ready to discuss trends, memes, and cultural moments that resonate with American audiences, showing your ability to create relevant content.
✨Demonstrate Collaboration Skills
Highlight any experience you have working with teams, especially in a creative context. Be prepared to discuss how you can collaborate effectively with editorial teams and other creators to deliver impactful campaigns.
