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For Companies At a Glance
- Tasks: Lead marketing strategies to boost global brand presence and fan engagement.
- Company: Join City Football Group, a leader in football club ownership and operations since 2013.
- Benefits: Enjoy 26 days annual leave, private healthcare, birthday off, and lifestyle discounts.
- Why this job: Make a real impact in sports marketing while working in a dynamic, inclusive environment.
- Qualifications: Experience in marketing campaigns, excellent communication skills, and ability to manage multiple projects.
- Other info: This is a 12-month fixed-term contract covering maternity leave.
The predicted salary is between 28800 - 43200 £ per year.
This role is a 12-month fixed-term contract (FTC) covering maternity leave.
Established in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with total or partial ownership of twelve clubs across the world. City Football Group also invests in other football related businesses and serves as a global commercial platform for our partners, whilst fulfilling our purpose of empowering better lives through football on a local and global scale.
Our purpose is to empower better lives through football. We are proud of the role City Football Group clubs play in their localities, delivering positive economic, social and environmental impact through our operations and through programmes and activities that bring about meaningful, lasting change.
Lead and drive key strategic initiatives to enhance global brand presence and foster fan growth and engagement at both the Group and Club levels. Collaborate with and influence key stakeholders across broader marketing teams to ensure successful delivery of objectives and achieve measurable impact.
As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.
Your Impact
- Strategic Projects and Marketing Planning: Analyse market insights and data to uncover key insights to inform marketing strategies. Coordinate Manchester City marketing planning across key stakeholders and propose new ideas and priorities to meet our objectives. Contribute to defining and delivering strategic growth projects, including identifying audience growth and engagement initiatives.
- High Impact Brand Activation Campaigns: Drive calendar of club brand activation campaigns throughout the season, including EDI initiatives. Coordinate cross-functional teams including Content and Communications to develop integrated campaigns aligned with strategic goals.
- KPIs and Benchmarking: Monitor Marketing & Media key performance indicators and track progress against strategic goals. Conduct analysis and benchmarking to identify best practices and innovative approaches in wider sports and entertainment landscape, identifying key learnings and actionable recommendations.
- Influencer Engagement: Identify and evaluate high-profile individuals who align with our brand and explore strategic campaign collaborations. Develop influencer and celebrity engagement strategies to amplify brand reach and cultural relevance.
What we are looking for
Essential:
- Experience of delivering marketing and brand campaigns
- Ability to create innovative marketing campaigns that align with organisational objectives
- Experience of managing multiple projects simultaneously
- Excellent verbal and written communication skills
- Excellent organisational/planning skills
- Ability to manage a wide range of stakeholders
- Ability to influence others in order to achieve defined objectives
- Ability to analyse data and market research
Desirable:
- Experience in the sports or entertainment sectors
City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. Employment is subject to the provision of proof of eligibility to work in the UK. Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.
Marketing Strategy Manager employer: City Football Group
Contact Detail:
City Football Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategy Manager
✨Tip Number 1
Familiarise yourself with City Football Group's brand and values. Understanding their mission to empower better lives through football will help you align your marketing strategies with their objectives, making you a more attractive candidate.
✨Tip Number 2
Network within the sports and entertainment sectors. Attend industry events or engage with professionals on platforms like LinkedIn to build connections that could provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in marketing and brand activation, especially within sports. Being able to discuss recent successful campaigns or innovative strategies during interviews can demonstrate your passion and knowledge of the field.
✨Tip Number 4
Prepare to showcase your ability to analyse data and market research. Think of examples from your past experience where you've used data to inform marketing decisions, as this is a key aspect of the role.
We think you need these skills to ace Marketing Strategy Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and requirements for the Marketing Strategy Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Ensure your CV showcases relevant marketing and brand campaign experience. Use quantifiable achievements to demonstrate your impact in previous roles, particularly in managing multiple projects and stakeholder engagement.
Write a Strong Cover Letter: In your cover letter, express your passion for football and how it aligns with City Football Group's mission. Highlight specific examples of innovative marketing campaigns you've led and how they achieved organisational objectives.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at City Football Group
✨Know Your Audience
Research City Football Group and its clubs thoroughly. Understand their brand values, recent campaigns, and community initiatives. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Experience
Prepare specific examples of marketing and brand campaigns you've delivered. Highlight your role, the strategies you implemented, and the measurable outcomes. This will showcase your ability to create innovative campaigns that align with organisational objectives.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used data and market insights to inform your marketing strategies. Provide examples of how your analysis led to successful project outcomes, as this aligns with the role's focus on KPIs and benchmarking.
✨Engage with Stakeholders
Discuss your experience in managing multiple stakeholders and how you've influenced them to achieve objectives. Prepare to share examples of cross-functional collaboration, especially in relation to brand activation campaigns.
