At a Glance
- Tasks: Lead CRM campaigns to boost audience engagement and commercial performance.
- Company: Dynamic destination in Manchester with a focus on customer experience.
- Benefits: 26 days' leave, private healthcare, birthday off, and annual bonus.
- Other info: Collaborative team culture with opportunities for personal and professional development.
- Why this job: Make a real impact on customer engagement and drive growth in a vibrant environment.
- Qualifications: Experience in CRM and digital marketing, with strong knowledge of the Braze platform.
The predicted salary is between 35000 - 45000 £ per year.
Based in Manchester, this permanent full-time role leads CRM activity across Medlock Square, supporting audience engagement, customer communication and destination growth. You will play a key role in delivering targeted and data-informed campaigns that support engagement, repeat visitation and commercial performance across Visitor Attractions, Restaurants, MICE and destination-wide activity.
You will lead the coordination and delivery of CRM campaigns across Medlock Square activity, supporting customer engagement and commercial performance through targeted and data-informed communication activity. Working closely with Marketing, Business Intelligence and operational teams, you will help ensure campaigns are aligned to audience needs, commercial priorities and operational requirements.
Alongside campaign delivery, you will support audience segmentation and customer journey activity, helping to develop communication approaches that improve engagement, retention and repeat visitation. You will use customer insight and performance data to help optimise campaign effectiveness and support continuous improvement across CRM activity. You will also contribute to CRM operations, reporting and process coordination, ensuring customer data, campaign records and workflows are managed accurately and consistently.
Through your organisation, communication and collaborative approach, you will help deliver coordinated and effective customer communication activity across Medlock Square.
Qualifications
- Experience delivering CRM, customer communication or digital marketing campaigns.
- Strong working knowledge and level 3 minimum certification of the Braze platform will be essential.
- Understanding of CRM platforms, audience segmentation and customer engagement principles.
- Experience coordinating multi-channel customer communications.
- Ability to interpret campaign performance data and customer insight.
- Strong organisational and campaign coordination skills.
- Collaborative approach across marketing and operational teams.
Benefits
You will receive 26 days’ annual leave plus a day off for your birthday, private healthcare and dental cover, and an annual discretionary bonus. You will also have access to a Health Cash Plan, Employee Assistance Programme with 24/7 GP support, and a company pension and life assurance. You can enjoy a range of additional benefits, including cycle to work, Give As You Earn, discounted match tickets, savings in the City Store, a free City+ subscription, stadium tour discounts, and wider retail and lifestyle offers.
CRM Manager in Manchester employer: City Football Group
Medlock Square is an exceptional employer located in Manchester, offering a vibrant work culture that prioritises employee well-being and professional growth. As a CRM Manager, you will benefit from a comprehensive package including generous annual leave, private healthcare, and unique perks such as discounted match tickets and a free City+ subscription, all while contributing to engaging campaigns that enhance customer experiences across diverse attractions and services.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that CRM Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience with CRM platforms like Braze. Share specific examples of campaigns you've worked on and the results you've achieved.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Medlock Square, and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you ace your application and stand out from the crowd. Plus, it shows you’re genuinely interested in joining our team. Let’s get you that CRM Manager position!
We think you need these skills to ace CRM Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience with CRM campaigns, customer communication, and any relevant platforms like Braze. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to Medlock Square's growth. Be sure to mention specific examples of your past successes in similar roles.
Showcase Your Data Skills:Since this role involves optimising campaigns using data, make sure to showcase your ability to interpret performance data and customer insights. We love candidates who can demonstrate their analytical skills and how they've used them to drive results.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at City Football Group
✨Know Your CRM Inside Out
Make sure you have a solid understanding of CRM principles and the Braze platform. Brush up on your experience with audience segmentation and customer engagement strategies, as these will likely come up in conversation.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of successful CRM campaigns you've delivered. Highlight how you used data to inform your strategies and the impact they had on customer engagement and retention.
✨Collaborate Like a Pro
Emphasise your ability to work closely with marketing and operational teams. Be ready to share examples of how you've coordinated multi-channel communications and aligned campaigns with commercial priorities.
✨Data is Your Best Friend
Be prepared to talk about how you interpret campaign performance data. Show that you can use insights to optimise future campaigns and drive continuous improvement in CRM activities.
