Licensing Executive in London

Licensing Executive in London

London Full-Time 30150 - 36850 £ / year (est.) Home office (partial)
City Football Group

At a Glance

  • Tasks: Support Manchester City's global licensing programme and manage product approvals.
  • Company: Join the iconic Manchester City football club with a rich history.
  • Benefits: Enjoy 26 days annual leave, private healthcare, and flexible working.
  • Other info: Opportunities for growth in a dynamic and supportive environment.
  • Why this job: Be part of a collaborative team making a real impact in sports licensing.
  • Qualifications: Passion for sports merchandise and strong organisational skills required.

The predicted salary is between 30150 - 36850 £ per year.

Based in London and working a hybrid pattern of three days a week in the office, this permanent full-time role plays an important part in supporting Manchester City’s global licensing programme and wider retail operation. You will help deliver day-to-day licensing activity across physical and digital products, working closely with internal teams and external partners to keep projects moving, products approved and opportunities growing. Some occasional travel will be required.

Within our Retail and Licensing team, we support the club’s global physical and digital licensing programme and wider retail activity. The team works across a diverse portfolio of licensees, product categories and internal stakeholders to protect the brand, grow commercial value and bring official products to fans around the world.

As Licensing Executive, you will support the Licensing Manager and Head of Licensing and New Business across the day-to-day delivery of the programme. This is a broad, hands-on role where organisation, accuracy and initiative will help you make a real difference from the outset. You will help manage product approvals, track licensee reports, maintain commercial records and support contract and finance administration so that licensing activity is delivered smoothly and on time. You will also contribute to market research, licensee workshops and the coordination of product opportunities, helping the team identify new categories and strengthen the club’s official range.

The role also brings regular contact with colleagues across Digital, Marketing, Fan Membership, Legal and Finance, as well as with external licensees and retail partners. From supporting key commercial moments to keeping documentation and systems up to date, you will be part of a small, collaborative team where your contribution is visible and valued.

What You’ll Bring

  • Interest in sports merchandise, brands and marketing, with a genuine enthusiasm for how licensing supports fans and commercial growth.
  • Ability to organise and prioritise multiple tasks and live projects, while keeping track of detail and deadlines.
  • Clear and effective communication skills, with confidence building positive relationships with internal stakeholders and external partners.
  • Experience using Microsoft Office and maintaining accurate records, trackers or shared systems.
  • Ability to work collaboratively, take initiative and find practical solutions in a busy team environment.
  • A proactive approach to learning, with an eye for detail and a willingness to develop within licensing and retail.

Why Choose Us

Working at Manchester City means being supported to do your best, with the flexibility and encouragement to look after your wellbeing. We are committed to helping our people learn, grow and thrive in a culture built on collaboration, openness and hard work. As part of our team, you will receive 26 days’ annual leave plus a day off for your birthday, private healthcare and dental cover, and an annual discretionary bonus. You will also have access to a Health Cash Plan, Employee Assistance Programme with 24/7 GP support, and a company pension and life assurance. Manchester-based employees also benefit from free on-site parking, complimentary breakfast and lunch, and access to a range of sports and leisure clubs. You can enjoy a range of additional benefits, including cycle to work, Give As You Earn, discounted match tickets, savings in the City Store, a free City+ subscription, stadium tour discounts, and wider retail and lifestyle offers.

How to Apply

If this role sounds like it is for you, we would love to hear from you. To apply, please submit your application via our careers site before the 26th August 2026. We encourage you to apply as soon as you can. We will review applications, shortlist candidates and invite successful applicants to interview with the hiring team. We work with a select group of agency partners and do not accept unsolicited applications. Any CVs submitted without prior agreement will be treated as a direct application.

Equal Opportunities

City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. If you require reasonable adjustments or any support throughout the process, please contact us and we will be happy to help.

All CFG recruitment communications originate from @cityfootball.com email addresses. If you receive communications from Gmail, Outlook.com or other personal email services claiming to represent CFG, please verify with the hiring team. Employment is subject to the provision of proof of eligibility to work in the UK. Due to our safeguarding promise, all UK-based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.

Licensing Executive in London employer: City Football Group

At Manchester City, we pride ourselves on fostering a supportive and inclusive work environment that prioritises employee wellbeing and professional growth. As a PDP Performance Psychologist, you will be part of a collaborative team dedicated to developing young talent in elite football, with access to comprehensive benefits including private healthcare, generous leave, and opportunities for continuous learning. Join us in Manchester, where your expertise will directly contribute to shaping the future of aspiring athletes in a dynamic and psychologically informed setting.

City Football Group

Contact Details:

City Football Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Licensing Executive in London

Show Your Creative Side

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We think you need these skills to ace Licensing Executive in London

Organisation Skills
Attention to Detail
Initiative
Communication Skills
Microsoft Office
Record Keeping
Collaboration

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit City Football Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of City Football Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about City Football Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at City Football Group

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at City Football Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At City Football Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.