At a Glance
- Tasks: Lead lifecycle marketing to enhance fan experiences and drive engagement.
- Company: Join Manchester City, a football club with a rich history and global reach.
- Benefits: Enjoy 26 days annual leave, private healthcare, and discounts on match tickets.
- Other info: Inclusive workplace with opportunities for personal and professional growth.
- Why this job: Shape meaningful connections with fans and make an impact in sports marketing.
- Qualifications: Experience in customer journey mapping and lifecycle marketing principles required.
The predicted salary is between 40000 - 50000 £ per year.
Join Manchester City in a key marketing leadership role where you will shape how the Club connects with fans across every stage of their journey. Based in Manchester on a full-time basis, this role will lead data‑led lifecycle marketing activity, helping deliver meaningful, personalised fan experiences that drive engagement, loyalty and commercial growth.
As Lifecycle Marketing Manager, you will lead the delivery and optimisation of Manchester City’s fan lifecycle marketing activity, translating strategy into impactful multi‑channel journeys through Braze and related platforms. You will help ensure supporters receive relevant, timely and engaging communications that strengthen fan relationships and support wider commercial objectives. Working closely with CRM Technical Operations and wider marketing stakeholders, you will oversee audience segmentation, journey design, testing and optimisation activity. You will use insight and performance data to identify opportunities to improve engagement, retention and reactivation across key fan moments and campaigns. You will also support the ongoing evolution of the Cityzens ecosystem, helping shape fan experiences that feel personalised, culturally relevant and connected across multiple touchpoints. Alongside this, you will provide guidance and support to Lifecycle Executives, encouraging collaboration, continuous learning and high‑quality delivery.
What You’ll Bring
- Strong understanding of customer journey mapping, audience segmentation and lifecycle marketing principles
- Experience using data and insight to inform decisions and improve marketing performance
- Ability to manage multiple stakeholder relationships and coordinate competing priorities effectively
- Confident communication and storytelling skills with the ability to present ideas clearly
- Hands‑on experience using Braze or similar marketing automation platforms
- Knowledge of fan engagement, supporter marketing or customer‑focused digital experiences
Why Choose Us
Working at Manchester City means being supported to do your best, with the flexibility and encouragement to look after your wellbeing. We are committed to helping our people learn, grow and thrive in a culture built on collaboration, openness and hard work. As part of our team, you will receive:
- 26 days annual leave plus a day off for your birthday
- Private healthcare and dental cover
- Annual discretionary bonus
- Health Cash Plan
- Employee Assistance Programme with 24/7 GP support
- Company pension and life assurance
- Cycle to work scheme
- Give As You Earn
- Discounted match tickets
- Discounts in the City Store
- Free City+ subscription
- Stadium tour discounts
- Wider retail and lifestyle offers
Equal Opportunities
City Football Group is committed to achieving workforce diversity and we pride ourselves on creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, national origin, race, age, sex, gender identity, disability – physical or hidden, sexual orientation, veteran status, religious belief, or any other characteristics protected by law. We provide a fully inclusive and accessible recruitment process. We encourage all applicants to reach out if they require any support or accommodations to enable them to thrive throughout our recruitment process. Please contact Hiring@cityfootball.com.
Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.
