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For Companies At a Glance
- Tasks: Craft engaging communications for fans across various channels and support their experience.
- Company: Join Manchester City FC, a prestigious Premier League club with a rich history and passionate fanbase.
- Benefits: Enjoy 26 days annual leave, private healthcare, birthday off, and lifestyle discounts.
- Why this job: Be part of a dynamic team enhancing fan experiences and contributing to a legendary club's future.
- Qualifications: Strong writing skills, creativity, and familiarity with digital tools; degree in Communications or related field preferred.
- Other info: Experience in live events or sports is a plus; knowledge of HTML/CSS basics is beneficial.
The predicted salary is between 30000 - 42000 £ per year.
Join to apply for the Fan Support Communications Executive role at City Football Group
Join to apply for the Fan Support Communications Executive role at City Football Group
Location:
Manchester, GB
Opening Date: 17 Jul 2025
Full Time / Part Time: Full Time
Contract Type: Permanent
Closing Date of Applications – 27/07/2025
Our Story
Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end.
Our Winning Team
MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history.
The Fan Communications Executive is responsible for planning, crafting, and delivering clear, engaging service and operational communications across multiple public and direct channels. The role supports fan experience from pre-event preparation to post-event engagement through timely and creative messaging. This role plays a key part in reducing support demand, enhancing self-service, and ensuring fans are informed and confident at every stage of their journey. In addition to executing day-to-day communications, the Executive also contributes to communication strategy, data analysis, and disaster response. You’ll work cross-functionally with Corporate Communications, Marketing, Fan Support, Product, and Sales teams to ensure consistency, timeliness, and quality in all communications.
This is Your City
As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.
Your Impact
- Support the delivery and execution of communications across email, SMS, in-app messaging, website updates, Help Centre content, and support documentation for fans and visitors.
- Draft, edit, and publish proactive messaging for fans and visitors, including service information, matchday information, product announcements, and service alerts.
- Work closely with Fan Support (service), Operations, Product, Personalised Marketing, Technology teams to align messaging and ensure accurate, timely delivery.
- Maintain and update the communications calendar, ensuring coordination with key matchdays, events, and campaigns.
- Respond to evolving fan and visitor service needs with clear, empathetic messaging that supports a positive experience.
- Maintain and improve Help Centre content, FAQs and response templates (macros), and visual guides to enable self-service and reduce repetitive queries.
- Monitor and report on engagement metrics (e.g., open rates, click-throughs, page visits) to identify trends and suggest improvements to fan and visitor communications.
- Contribute to live communications during matchdays or incidents, updating fans and visitors in real time as part of the stadium operations response team.
- Support the creation of post-event summaries and reports, incorporating communication performance insights
Essential
What we are looking for
- Strong written communication and copywriting skills.
- Excellent planning and organisational abilities.
- Ability to analyse campaign performance data and apply insights to improve messaging.
- Working knowledge of digital comms tools (e.g., Tweetdeck, email campaign platforms).
- Creative and proactive in messaging approach.
- Comfortable working in live or high-pressure environments (e.g., matchday or real-time situation).
- Degree in Communications, English, Marketing, or related field preferred.
Desirable
- Experience working with content management tools (e.g., Zendesk Guide).
- Experience working in live event, sport, or entertainment environments.
- Understanding of GDPR principles for service vs. marketing communications.
- Familiarity with customer service platforms like Zendesk and CRM tools.
- Knowledge of HTML/CSS basics for formatting and template editing.
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Fan Support Communications Executive employer: City Football Group
Contact Detail:
City Football Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fan Support Communications Executive
✨Tip Number 1
Familiarise yourself with Manchester City's brand and values. Understanding the club's history and its commitment to fan engagement will help you tailor your communication style to resonate with their audience.
✨Tip Number 2
Gain experience with digital communication tools like Zendesk and email campaign platforms. Being proficient in these tools will not only enhance your application but also prepare you for the technical aspects of the role.
✨Tip Number 3
Showcase your ability to work under pressure by highlighting any relevant experiences, especially in live event settings. This will demonstrate your capability to handle the fast-paced environment typical of matchdays.
✨Tip Number 4
Network with professionals in the sports communications field. Engaging with current or former employees of Manchester City or similar organisations can provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Fan Support Communications Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your strong written communication and copywriting skills, as well as any relevant experience in fan support or communications. Use specific examples that demonstrate your ability to engage with fans and manage communications effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Manchester City and the role of Fan Support Communications Executive. Discuss how your background in communications and your understanding of fan engagement can contribute to enhancing the fan experience.
Showcase Relevant Experience: If you have experience working in live events, sports, or entertainment environments, be sure to highlight this in your application. Mention any specific tools you've used, such as content management systems or digital communication platforms, to show your familiarity with the industry.
Demonstrate Analytical Skills: Mention any experience you have with analysing campaign performance data. Provide examples of how you've used insights from metrics to improve messaging or fan engagement in previous roles, as this is a key aspect of the position.
How to prepare for a job interview at City Football Group
✨Showcase Your Communication Skills
As a Fan Support Communications Executive, strong written communication is key. Prepare examples of your previous work that demonstrate your ability to craft clear and engaging messages. Be ready to discuss how you tailor your communication style to different audiences.
✨Demonstrate Your Planning Abilities
This role requires excellent planning and organisational skills. Come prepared with examples of how you've successfully managed communications calendars or coordinated messaging for events. Highlight any tools or methods you use to stay organised.
✨Familiarise Yourself with Digital Tools
Knowledge of digital communication tools is essential. Brush up on platforms like Tweetdeck and email campaign tools. If you have experience with content management systems like Zendesk, be sure to mention it during the interview.
✨Prepare for High-Pressure Scenarios
The role involves working in live or high-pressure environments, especially on matchdays. Think of examples where you've successfully handled stressful situations or provided real-time updates. This will show your potential employer that you're capable of maintaining composure under pressure.
