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- Tasks: Lead creative marketing strategies for City Cruises York, driving sales and brand growth.
- Company: Join City Cruises UK, part of the Hornblower Group, a leader in unforgettable experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Make an impact in travel marketing while working with a passionate team in a vibrant industry.
- Qualifications: 3-5 years in marketing, ideally in travel or hospitality; strong communication and organisational skills required.
- Other info: Represent the company at industry events and collaborate with various teams to enhance brand presence.
The predicted salary is between 36000 - 60000 £ per year.
Overview
City Cruises UK is part of the City Experiences division of the Hornblower Group, a global leader in world-class experiences and transportation services. We operate public dining and sightseeing cruises as well as private charters for corporate events, birthday parties, weddings, or other special occasions across London, and York.
Position Summary
As the Marketing Manager for City Cruises York you will be responsible for supporting the creation and implementation of best-in-class marketing strategies and plans for the City Cruises UK York location. You will be responsible for monitoring, measuring, and delivering marketing strategies and activity across a broad range of channels including but not limited to PR, Social, Content, Print, Signage, Affiliate, Partnerships, OOH (Out of Home) Advertising, Website and Digital Marketing.
Passionate about delivering robust marketing strategies and activity, this role requires a driven individual passionate about delivering results and revenue growth to the business.
As an outstanding communicator, you will ensure that our brand guidelines and values are upheld at all times, ensuring that our brand is represented correctly and to the highest standards. You will create, manage and deliver multi-channel marketing campaigns across the year, ensuring that our products are marketed to the right audiences at the right time, with the right messages. With a keen eye for detail, you will analyse performance and activity, identify real-time opportunities, and deliver reports on activity, growth and performance. This position requires a highly motivated, positive, and professional individual who possesses excellent motivation and communication skills and ability to work under pressure.
Essential duties & responsibilities
- Work with the Director of Marketing (UK/EU) and wider marketing department to build, deliver and manage the City Cruises York marketing strategy and budget.
- Plan and develop effective and creative marketing campaigns for all City Cruises York products to drive online and at pier sales and revenue.
- Partner with the Ecommerce Manager (UK) and product team to manage website updates and changes, analyse and evaluate the effectiveness of website and digital performance.
- Partner with Senior Marketing Manager on managing regional PR activity via our PR agency, and support the planning and delivery of fam trips, PR events and filming opportunities.
- Partner with Digital Marketing Manager to create and deliver Affiliate Marketing strategy.
- Manage the production of communications materials, constantly review advertising opportunities and advertisement design.
- Partner with the Head of Commercial and Sales to manage and develop key third party partnerships including (but not limited to) tourist board partners to maximise marketing and commercial opportunities.
- Partner with and support the Social Media Manager in delivering social media activity and content.
- Generate, circulate and report on surveys and other market research, identifying trends where appropriate.
- Coordinate the distribution of marketing and partner materials ensuring product details are correct and up to date to external agencies, partners, outlets and agents.
- Work in collaboration with Head of Commercial and Sales, to create and develop partnerships and relationships with key local and national organisations to deliver increased brand growth and presence to support revenue and EBITDA growth goals.
- Maintain up to date promotional collateral and signage both on board and at point of sale locations.
- Maintain strong awareness of the competitive landscape with a focus on implementing strategies and activity deliver business growth and increase market share.
- Represent the company at various industry conferences and events.
- Other duties as reasonably required.
Requirements & Qualifications
- 3-5 years experience in Marketing (ideally in travel, experiences or hospitality)
- Experience in planning marketing strategies, advertising campaigns, partnerships and successful public relations efforts.
- Broad knowledge of marketing across a number of channels including online marketing, affiliate programs, PR, partnerships, email marketing, print, content and social media.
- Passionate about delivering best-in-class marketing, amazing customer experiences and obsessing over the customer journey
- Superior attention to detail and organizational skills with the ability to deliver high quality work, multi-task and manage deadlines.
- Ability to influence and build strong business partnerships within the organisation
- Ability to work to tight deadlines and prioritise workload with excellent time management skills
- Proactive team player, able to work collaboratively and problem solve
- Flexible, can-do attitude with the ability to react calmly in a pressurised situation
- Starter-finisher: Ability to own and follow-through to completion.
- Excellent verbal communication and written skills
- The right person will be adaptable, dynamic, and embody Hornblowers RESPECT Service System.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Travel Arrangements
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Marketing Manager employer: City Cruises UK
Contact Detail:
City Cruises UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in travel and hospitality marketing. Understanding what works in this sector will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the travel and experiences industry. Attend relevant events or join online forums to connect with others who can provide insights or even refer you to opportunities at City Cruises.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past. Be ready to share metrics and outcomes that showcase your ability to drive results, as this is crucial for the Marketing Manager role.
✨Tip Number 4
Research City Cruises and their competitors thoroughly. Understanding their brand values, current marketing strategies, and customer demographics will allow you to present tailored ideas that align with their goals.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in travel or hospitality. Use keywords from the job description to demonstrate that you meet the essential qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the travel industry. Mention specific campaigns you've worked on and how they relate to the role at City Cruises UK.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For example, mention how your marketing strategies led to increased sales or improved brand awareness.
Demonstrate Communication Skills: Since excellent communication is key for this role, ensure your application is well-written and free of errors. Consider including examples of how you've successfully communicated with teams or clients in past positions.
How to prepare for a job interview at City Cruises UK
✨Know Your Marketing Channels
Familiarise yourself with various marketing channels mentioned in the job description, such as PR, social media, and digital marketing. Be prepared to discuss how you have successfully used these channels in past roles to drive results.
✨Showcase Your Campaign Successes
Prepare specific examples of marketing campaigns you've managed, focusing on your role in planning, execution, and analysis. Highlight any measurable outcomes, such as increased sales or engagement, to demonstrate your impact.
✨Demonstrate Your Analytical Skills
Since the role involves analysing performance and identifying opportunities, be ready to discuss how you've used data to inform your marketing strategies. Bring examples of reports or metrics you've worked with to illustrate your analytical capabilities.
✨Emphasise Team Collaboration
The position requires working closely with various teams. Share experiences where you've successfully collaborated with others, particularly in a marketing context, to achieve common goals. This will show your ability to work well in a team environment.
