Are you a data-driven marketer looking to make a real impact? We're seeking an enthusiastic Digital Marketing Officer to help drive engagement, generate leads and support student recruitment through innovative digital marketing campaigns. This is an exciting opportunity to join a busy and ambitious marketing team, where you will deliver impactful digital marketing campaigns, manage paid advertising activity, grow our online audiences and help drive student recruitment through digital content.
About the Role
You will be responsible for planning, delivering and optimising digital marketing campaigns across a range of channels.
Key responsibilities
- Delivering integrated digital marketing campaigns across multiple platforms.
- Managing and optimising paid advertising campaigns through Google Ads, Meta, LinkedIn, YouTube and other digital channels.
- Creating engaging digital content for web, email and social media.
- Monitoring campaign performance and producing insightful reports.
- Maintaining and developing website content using the college CMS.
- Managing day-to-day social media activity and audience engagement.
- Working closely with curriculum, admissions and student services teams to support learner recruitment.
- Supporting the promotion of college events and open days.
We are looking for someone who can bring creativity, technical expertise and a passion for digital marketing.
Requirements
- A Level 4 qualification or above in Marketing, Digital Marketing, Communications, Business, Media or a related subject.
- At least one year's experience in a digital marketing role.
- Experience delivering successful multi-channel digital campaigns.
- Experience using website Content Management Systems (CMS).
- Excellent analytical skills and the ability to use data to improve performance.
- Outstanding communication and stakeholder management skills.
- Great attention to detail and the ability to manage multiple priorities.
Marketing qualifications such as CIM, IDM, Google or Meta certifications would be advantageous.
At City College Norwich, you'll be part of a collaborative and ambitious team dedicated to transforming lives through education. We offer the opportunity to develop your skills, contribute to meaningful campaigns, and play a key role in helping learners discover their future with us. If you're a creative digital marketer with a passion for delivering results and making a difference, we'd love to hear from you.
#J-18808-Ljbffr
Digital Marketing Officer in Heacham employer: City College Norwich
Join our dedicated team as a Safeguarding Officer, where your passion for safeguarding will directly impact the lives of young people. Located at our Paston and Easton sites, we offer a supportive work culture that values collaboration and professional growth, ensuring you have the resources to thrive in your role. With opportunities for meaningful engagement and a commitment to student wellbeing, this position is perfect for those looking to make a real difference in an educational setting.
