At a Glance
- Tasks: Create engaging content and lead digital marketing campaigns for impactful community initiatives.
- Company: Join Citizens UK, the largest people-powered alliance driving real change.
- Benefits: Flexible working, professional development, and a chance to make a difference.
- Other info: Dynamic role with opportunities for growth and collaboration across diverse teams.
- Why this job: Be part of a movement that empowers communities and champions social justice.
- Qualifications: Experience in digital content creation and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
Citizens UK is the UK’s biggest, most diverse and most effective people‑powered alliance. We bring communities and local organisations together to work on issues that matter; from campaigning for zebra crossings on dangerous roads, to reforming the immigration system, to the Living Wage campaign. We have a track record of winning change through hundreds of local and national campaigns. We know everyday people have the ability to shape the world around them. We believe that through developing local leaders, we can drive nationwide change and create community‑led solutions to big and small problems.
This role will also work closely alongside the Living Wage Foundation communications function. The Living Wage movement began in 2001, after Citizens UK brought together communities in East London to discuss poverty and low pay. The campaign grew in momentum and soon required a mechanism to recognise employers who wanted to join the movement, which saw the establishment of the Living Wage Foundation in 2011. Still part of Citizens UK today, the Living Wage Foundation continues to work with community organisations to make sure the voices of both workers and businesses are part of the Living Wage movement. We now work with over 16,000 employers, benefitting over 475,000 people and winning over £4bn of better wages for people who need it most.
Purpose
At Citizens UK, our staff work within communities to develop leaders, strengthen organisations, campaign for change and organise across difference. There are various project roles and operational, communication, finance and HR roles that support the organisation and project staff and organisers to deliver on this mission and work. This work is rewarding and can be challenging; it requires a personal commitment to inclusion, a willingness to listen and disagree respectfully, and an interest in working in an organisation where our staff, member institutions and leaders will come from a diversity of backgrounds and often hold views that may be very different from our own. More information about how we operate within this context and build trusted relationships across difference can be found on our website and is covered in induction. Onboarding and navigating this relational culture, and type of work, is supported by line managers and further training.
Main responsibilities
- Create engaging written, graphic and video content.
- Deliver integrated marketing campaigns across digital channels.
- Support website, email marketing, SEO/PPC and media activity.
- Produce creative assets and support fundraising and internal communications.
- Use audience insight and AI to improve communications.
Person Specification
Qualifications
- Degree/training in communications, marketing, media or community organising (D)
Experience
- Communications, marketing or digital content (E)
- Managing multiple priorities (E)
- Campaign experience (D)
Skills & Knowledge
- Strong communication skills (E)
- Digital communications and marketing knowledge (E)
- Adapt content for different audiences (E)
- Organisation and attention to detail (E)
- Data insight (D)
- Creative tools (D)
Personal Qualities
- Proactive and takes initiative (E)
- Commitment to Citizens UK's values (E)
- Passion for storytelling (E)
- Strong relationship-building skills (E)
- Adaptable and responsive to feedback (E)
Digital Communications Officer role
Main responsibilities
- Lead social media and digital communications.
- Create engaging digital content and campaigns.
- Manage website and email communications.
- Grow audiences through digital engagement.
- Monitor performance and support colleagues with digital communications.
Person Specification
Qualifications
- Degree/training in communications, marketing, media or community organising (D)
Experience
- Digital marketing campaigns (E)
- Digital content creation (E)
- Social media management (E)
- Marketing, design or filming (D)
- Crisis communications (D)
Skills & Knowledge
- Digital storytelling (E)
- Social media platforms and scheduling (E)
- Website CMS/UX (E)
- Excellent communication (E)
- Project management (E)
- Paid media (D)
- Photography/video/design software (D)
- Fundraising communications (D)
Personal Qualities
- Adaptable and takes initiative (E)
- Commitment to Citizens UK's values (E)
- Passion for community organising (E)
- Strong relationship-building skills (E)
- Willingness to travel (D)
Digital Content & Campaigns Officer employer: CITIZENS UK
As a Communications Officer at Citizens UK, you will thrive in a dynamic and supportive work environment that champions creativity and collaboration. Our commitment to employee growth is reflected in our comprehensive training programmes and opportunities for professional development, all while working towards meaningful social change in the community. Located in a vibrant area, we offer a unique chance to engage with diverse audiences and make a real impact through innovative digital marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content & Campaigns Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CITIZENS UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CITIZENS UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CITIZENS UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CITIZENS UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Content & Campaigns Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CITIZENS UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CITIZENS UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about CITIZENS UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CITIZENS UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CITIZENS UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CITIZENS UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
