Campaigns and Marketing Specialist in London

Campaigns and Marketing Specialist in London

London Full-Time 31500 - 38500 £ / year (est.) Home office (partial)
Citizens Advice

At a Glance

  • Tasks: Plan and deliver impactful marketing campaigns to raise awareness and drive change.
  • Company: Join Citizens Advice, a leading charity making a real difference in people's lives.
  • Benefits: Competitive salary, flexible working, and a supportive team environment.
  • Other info: Diverse and inclusive workplace with excellent career development opportunities.
  • Why this job: Be part of a mission-driven team that empowers individuals from all walks of life.
  • Qualifications: Experience in multi-channel marketing and creating engaging content.

The predicted salary is between 31500 - 38500 £ per year.

Location: Blended between office and home (England and Wales). Time in office negotiable.

Salary: £34,666, plus out of hours supplement and London allowance (if applicable).

Citizens Advice offers confidential advice online, over the phone, and in person, for free. Through our national network of charities, we give people the knowledge and the confidence they need to find their way forward – whoever they are, and whatever their problem.

This is an exciting opportunity to join the Brand and Marketing team, which sits at the heart of Citizens Advice. You’ll be joining a high performing team responsible for engaging key audiences including partners, funders and the general public with our work, using a range of channels including digital, events and print.

The Campaigns and Marketing Specialist role will support the planning, coordination and delivery of our national consumer awareness and energy advice campaigns. Reporting to the Senior Campaigns and Marketing Specialist, the role will have a broad range of responsibilities including executing campaigns across multiple channels, managing timelines and assets, coordinating with internal teams and external partners and monitoring performance to ensure campaigns are delivered effectively, on schedule and against agreed objectives.

You’ll work alongside and be supported by the rest of the Brand and Marketing team.

Who we’re looking for:

  • We’re looking for an exceptional and highly organised campaign marketer with proven experience of developing and delivering timely and effective national marketing campaigns that drive awareness and behaviour change.
  • Demonstrable experience in delivering multi-channel campaigns and communications to reach key audiences.
  • Demonstrable experience of creating engaging, high-quality content including written, video and audio content, that achieves desired impact.
  • Excellent interpersonal skills, with the ability to forge strong, effective working relationships across multi-disciplinary teams, internally and externally.

Do you want to work for an organisation that makes a difference, every single day, to people from all walks of life? The people that turn to Citizens Advice need help overcoming an obstacle in their lives – from debt to evictions to trouble at work – and you can be key to them getting the support they need in the quickest, easiest, and most effective way.

Equity, Diversity and Inclusion (EDI) is of strategic importance within the organisation and recognised as integral to all we do as a service. Central to pursuing our EDI mission is building diverse and inclusive teams in which everyone has a sense of belonging. We believe inclusion is a social justice issue - a principle that underpins our all EDI work. To that end, we particularly welcome applications from people we would like to see better represented in our organisation and sector - people of colour, LGBTQ+ people and disabled people.

We follow the social model of disability. We will offer an interview to disabled candidates who indicate they wish their application to be considered under our Disability Confident Interview Commitment where they meet our selection criteria in their application. Some of our roles attract a high volume of applications and in some circumstances where it is not practicable or appropriate, we may limit the number of interviews offered to disabled and non-disabled candidates. We will provide reasonable adjustments as needed.

We’re a flexible employer, so this role may suit anyone who’d prefer a flexible arrangement to help their work/life balance, many of our colleagues spend most of their time working remotely. Whilst we prefer a blended approach between a local office, if one is near you, and home we’re open to being flexible on location, occasionally a role may require you to be based in a certain location if that's the case it will be detailed in the advert or job description. This can be discussed in more detail during your interview.

The National Citizens Advice operates from offices in England and Wales, with 4 regional offices based in Cardiff, London, Birmingham and Leeds, therefore all successful applicants must be based within England or Wales.

Please be aware that Citizens Advice is not a sponsoring organisation. Therefore the successful applicant must already possess the right to work in the UK or be able to secure the right to work in the UK independently.

We have been awarded the top charity in Third sectors' employer index, where it's recognised that Citizens Advice is an organization that not only prioritizes the people we serve but also values the wellbeing of its employees.

Campaigns and Marketing Specialist in London employer: Citizens Advice

Citizens Advice is an excellent employer that values flexibility and community impact, making it an ideal place for the Wales Insights & Engagement Specialist role. With a strong emphasis on collaboration and communication, employees are encouraged to grow their skills while contributing to meaningful initiatives that shape the future of support services in Wales. The supportive work culture fosters professional development and offers unique opportunities to engage with diverse communities across the region.

Citizens Advice

Contact Details:

Citizens Advice Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Campaigns and Marketing Specialist in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Citizens Advice and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Citizens Advice are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Citizens Advice on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Citizens Advice. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Campaigns and Marketing Specialist in London

Campaign Management
Multi-Channel Marketing
Content Creation
Interpersonal Skills
Project Coordination
Performance Monitoring
Audience Engagement

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Citizens Advice. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Citizens Advice:Show us that you’ve done your homework! In your application, briefly mention what you admire about Citizens Advice’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Citizens Advice

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Citizens Advice will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Citizens Advice, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.