At a Glance
- Tasks: Lead impactful marketing campaigns that raise awareness and support our mission.
- Company: Citizens Advice, a trusted organisation dedicated to helping people.
- Benefits: Flexible working hours, professional development, and a supportive team environment.
- Other info: Join a dynamic team committed to positive change and community support.
- Why this job: Make a real difference in people's lives through innovative marketing strategies.
- Qualifications: Proven experience in marketing and a passion for social impact.
The predicted salary is between 56250 - 68750 £ per year.
Citizens Advice seeks a dynamic marketing leader to help deliver our national brand and marketing strategy.
You’ll develop and execute integrated campaigns that raise awareness of our services, strengthen our reputation and support organisational objectives.
Working across External Affairs and the wider organisation, you’ll ensure consistent identity and messaging, lead audience insights, and drive visibility that helps people access our free advice and support.
#J-18808-Ljbffr
Brand & Marketing Lead, Social Impact Campaigns employer: Citizens Advice
Citizens Advice is an excellent employer that values flexibility and community impact, making it an ideal place for the Wales Insights & Engagement Specialist role. With a strong emphasis on collaboration and communication, employees are encouraged to grow their skills while contributing to meaningful initiatives that shape the future of support services in Wales. The supportive work culture fosters professional development and offers unique opportunities to engage with diverse communities across the region.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Marketing Lead, Social Impact Campaigns
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Citizens Advice and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Citizens Advice are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Citizens Advice on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Citizens Advice. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Marketing Lead, Social Impact Campaigns
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Citizens Advice. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Citizens Advice:Show us that you’ve done your homework! In your application, briefly mention what you admire about Citizens Advice’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Citizens Advice
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Citizens Advice will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Citizens Advice, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
