Vice President) - EMEA Private Bank Marketing

The Marketing Senior Analyst (SVP) is a pivotal member of the EMEA Private Bank Marketing team, sitting at the intersection of strategic thinking and hands‑on execution. Reporting to the EMEA Head of Marketing, Citi Private Bank, this individual will be a proactive, self‑starting contributor who drives the team’s evolution from an event‑centric model to a comprehensive, 360‑degree marketing approach. The role requires genuine intellectual curiosity, commercial acumen and creative ambition, shaping thought‑leadership agendas, identifying compelling speakers and content themes, and translating complex financial services narratives into resonant client experiences. The analyst will own flagship UHNW client events and contribute to digital content strategy, working closely with senior business leaders, investment teams and global marketing colleagues to ensure every initiative aligns with Private Bank growth objectives across EMEA.

Responsibilities

• Thought Leadership Strategy & Content Development: Shape the EMEA Private Bank’s thought‑leadership agenda, identify compelling content themes, curate relevant speakers, and build event agendas beyond the conventional. Translate market and investment narratives into engaging, client‑relevant content across panels, roundtables, white papers and digital formats.
• End‑to‑End Event Management: Own and manage all aspects of client and prospect events across EMEA – from concept to compliance reviews, logistics, venue selection, on‑site interaction, budget management and post‑event follow‑up. Maintain and leverage the Salesforce CRM database for event targeting and relationship tracking.
• Social Media & Digital Channel Strategy: Contribute to and help plan the EMEA Private Bank’s social media and digital marketing strategy. Develop content calendars, identify relevant topics and formats, and work with global digital teams to ensure a consistent, authoritative voice across LinkedIn and other platforms.
• Marketing Performance & ROI Tracking: Track and report on the impact of marketing activities across key metrics – event attendance, client engagement, pipeline support and digital performance. Use post‑event feedback and data‑driven insights to refine best practices and demonstrate marketing value to senior stakeholders.
• Stakeholder Engagement & Senior Briefings: Prepare detailed client and event briefings for senior management and business leaders, ensuring alignment with broader business strategies. Act as a trusted marketing partner to bankers, investment teams and product specialists across EMEA.
• Competitive Intelligence & Market Benchmarking: Conduct competitive benchmarking to identify best practices, emerging trends and opportunities for differentiation in UHNW private‑banking marketing. Recommend new approaches to the team.
• Compliance, Risk & Regulatory Adherence: Embed regulatory, legal and compliance considerations into all marketing activities. Collaborate with legal and compliance teams to ensure content, events and campaigns adhere to applicable laws, internal policies and regional regulatory environments. Demonstrate sound ethical judgment in all business practices.

Qualifications

• Significant experience in marketing within financial services, private banking or wealth management.
• Proven ability to develop and curate thought‑leadership agendas – identifying speakers, topics and formats that resonate with sophisticated UHNW audiences.
• Broad marketing skill set spanning events, content strategy, social media and digital channels.
• Strong understanding of financial products, services and the UHNW client landscape.
• Highly organised with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
• Self‑starter with a proactive mindset – able to identify opportunities and drive initiatives without direction.
• Creative thinker who can translate complex financial narratives into compelling, differentiated client experiences.
• Excellent written and verbal communication skills; confident presenting to and engaging with senior stakeholders.
• Ability to pinpoint and track key performance indicators to evaluate marketing effectiveness and ROI.
• Experience working in a matrixed, regulated environment with cross‑functional teams across multiple markets.
• Proficiency with CRM tools (e.g., Salesforce) and digital marketing platforms.
• Willingness to travel approximately 20% of the time across EMEA markets.

Education

• Bachelor’s/University degree; Master’s degree preferred.

Benefits

• Competitive base salary (annually reviewed).
• Discretionary annual performance‑related bonus.
• Generous holiday allowance starting at 27 days plus bank holidays, increasing with tenure.
• Private medical insurance packages.
• Employee Assistance Program.
• Pension Plan.
• Paid Parental Leave.
• Special discounts for employees, family and friends.
• Access to learning and development resources.