Marketing Senior Analyst (Senior Vice President) - EMEA Private Bank Marketing | Citi Private Bank

The Marketing Senior Analyst (SVP) is a pivotal member of the EMEA Private Bank Marketing team, sitting at the intersection of strategic thinking and hands‑on execution. Reporting to the EMEA Head of Marketing, Citi Private Bank, this individual will be a proactive, self‑starting contributor who helps drive the team's evolution from an event‑centric model to a comprehensive, 360‑degree marketing approach. This is not a purely executional role. We are looking for someone who brings genuine intellectual curiosity, commercial acumen, and creative ambition, someone who can shape a thought leadership agenda, identify compelling speakers and content themes, and translate complex financial services narratives into resonant client experiences.

The ideal candidate is equally comfortable owning the logistics of a flagship UHNW client event and contributing to a digital content strategy. The successful candidate will have a strong grounding in financial services, a broad marketing skill set spanning events, content, and digital channels, and the confidence to move beyond execution into strategic contribution. They will work closely with senior business leaders, investment teams, and global marketing colleagues to ensure every initiative is purposeful, differentiated, and aligned to the Private Bank's growth objectives across EMEA.

Responsibilities

• Thought Leadership Strategy & Content Development: Take a leading role in shaping the EMEA Private Bank's thought leadership agenda — identifying compelling content themes, curating relevant speakers (internal and external), and building event agendas that go beyond the conventional. Translate complex market and investment narratives into engaging, client‑relevant content across formats including panels, roundtables, white papers, and digital content.
• End‑to‑End Event Management: Own and manage all aspects of client and prospect events across EMEA — from strategic concept and invitation process through compliance reviews, logistics, venue and menu selection, on‑site client interaction, budget management, and post‑event follow‑up. Maintain and leverage the Salesforce CRM database to support event targeting and relationship tracking.
• Social Media & Digital Channel Strategy: Contribute to and help plan the EMEA Private Bank's social media and digital marketing strategy. Develop content calendars, identify relevant topics and formats, and work with global digital teams to ensure the Private Bank's voice is consistent, authoritative, and engaging across LinkedIn and other relevant platforms.
• Marketing Performance & ROI Tracking: Track and report on the impact of marketing activities across key metrics — including event attendance, client engagement, pipeline support, and digital performance. Use post‑event feedback and data‑driven insights to continuously refine best practices and demonstrate the value of marketing to senior stakeholders.
• Stakeholder Engagement & Senior Briefings: Prepare detailed client and event briefings for senior management and business leaders, ensuring a conducive atmosphere for dialogue and alignment with broader business strategies. Act as a trusted marketing partner to bankers, investment teams, and product specialists across EMEA.
• Competitive Intelligence & Market Benchmarking: Research and conduct competitive benchmarking to identify best practices, emerging trends, and opportunities for differentiation in UHNW private banking marketing. Bring fresh perspectives and proactively recommend new approaches to the team.
• Compliance, Risk & Regulatory Adherence: Embed regulatory, legal, and compliance considerations into all marketing activities. Collaborate with legal and compliance teams to ensure all content, events, and campaigns adhere to applicable laws, internal policies, and regional regulatory environments. Demonstrate sound ethical judgment in all business practices.

Qualifications

• Significant experience in marketing within financial services, private banking, or wealth management.
• Proven ability to develop and curate thought leadership agendas — identifying speakers, topics, and formats that resonate with sophisticated UHNW audiences.
• Broad marketing skill set spanning events, content strategy, social media, and digital channels.
• Strong understanding of financial products, services, and the UHNW client landscape.
• Highly organised with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
• Self‑starter with a proactive mindset — able to identify opportunities and drive initiatives without being directed.
• Creative thinker who can translate complex financial narratives into compelling, differentiated client experiences.
• Excellent written and verbal communication skills; confident presenting to and engaging with senior stakeholders.
• Ability to pinpoint and track key performance indicators to evaluate marketing effectiveness and ROI.
• Experience working in a matrixed, regulated environment with cross‑functional teams across multiple markets.
• Proficiency with CRM tools (e.g. Salesforce) and digital marketing platforms.
• Willingness to travel approximately 20% of the time across EMEA markets.

Education

• Bachelor's/University degree, Master's degree preferred.

What we can offer you:

We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best‑in‑class benefits they need to be well, live well and save well. By joining Citi London, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:

• Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure.
• A discretionary annual performance related bonus.
• Private medical insurance packages to suit your personal circumstances.
• Employee Assistance Program.
• Pension Plan.
• Paid Parental Leave.
• Special discounts for employees, family, and friends.
• Access to an array of learning and development resources.

Sounds like Citi has everything you need? Then apply to discover the true extent of your capabilities.