At a Glance
- Tasks: Lead marketing initiatives and engage clients through innovative events and digital tools.
- Company: Join a globally recognised financial institution with a dynamic work culture.
- Benefits: Full-time contract, competitive salary, and valuable experience in a prestigious environment.
- Other info: Opportunity for career growth and to work with industry experts.
- Why this job: Make a real impact by driving client engagement and shaping marketing strategies.
- Qualifications: Strong communication skills and experience in marketing or client engagement.
The predicted salary is between 60000 - 75000 £ per year.
The Franchise Marketing Senior Lead Analyst is a strategic professional who closely follows the latest trends in their field and adapts them for application within their job and the business. Excellent communication skills are required to negotiate internally, often at a senior level. Developed communication and diplomacy skills are necessary to guide, influence, and convince others, particularly colleagues in other areas and occasional external customers. This role is accountable for significant direct business results or authoritative advice regarding the operations of the business, necessitating a degree of responsibility over technical strategy. It primarily affects a sub-function and involves handling staff management issues, including resource management and allocation of work within the team/project.
Offered on a full-time, 12-month fixed term contract basis, this is an excellent opportunity for a motivated individual to gain meaningful experience within a globally recognised financial institution.
Responsibilities:- Identify the clients to be targeted for the marketing initiatives identified in the marketing plan through pipeline and revenue analysis in relation to each specific client facing event or campaigns. Build the marketing client list based on client’s revenue, pipeline opportunity size and maintain it updated.
- Leverage existing global messaging and materials to develop regional/locally relevant event materials in collaboration with regional product & sales experts for marketing events and initiatives.
- Identify, lead and execute client facing initiatives such as online webinars, roundtables, forums and industry events for the respective client segments.
- Plan and execute client engagement activities including pre-event target market analysis, agenda building, develop the client invitation campaign while tracking clients’ registration via CRM platform, manage vendors or/and work with GEM teams in executing the initiatives’ logistics where needed.
- Manage end-to-end all the digital tools created to facilitate sales enablement for the Sales team as well as those digital tools that facilitate client engagement during events, remote training and digital communications.
- Post in internal and external sites all the relevant content ensuring the correct distribution of materials following Corporate Communications policy.
- Manage the development of the content for all the ICG external country websites for each country following regulatory requirements.
Franchise Marketing Senior Lead Analyst in London employer: Citibank (Switzerland) AG
Citi is an exceptional employer, offering a dynamic work environment in London that fosters innovation and collaboration. As the Global Head of Client Experience, you will lead a talented team dedicated to enhancing client satisfaction through cutting-edge AI analytics and a client-centric culture. With ample opportunities for professional growth and a commitment to employee development, Citi stands out as a leader in the financial services sector, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Franchise Marketing Senior Lead Analyst in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Citibank (Switzerland) AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Citibank (Switzerland) AG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Citibank (Switzerland) AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Citibank (Switzerland) AG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Franchise Marketing Senior Lead Analyst in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Citibank (Switzerland) AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Citibank (Switzerland) AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about Citibank (Switzerland) AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Citibank (Switzerland) AG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Citibank (Switzerland) AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Citibank (Switzerland) AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
