Director, Client Content Lead– Client Advisory, Services in London

Citi Services is redefining how global institutions engage with financial platforms through data, intelligence, and seamless digital experiences. As Client Content Lead, Director within the Client Advisory team, you will own the end-to-end content strategy for the Partnership & Innovation (P&I) organisation spanning Digital Assets, Client Advisory, Partnerships, Investments, and Emerging Commerce shaping how Citi Services positions itself with clients and across the broader business. This is a senior leadership role for a commercially minded content strategist who understands institutional financial services and knows how to turn complex ideas into narratives that influence client thinking and drive decisions.

Responsibilities

• Define and lead the content strategy for Citi Services' P&I and Innovation functions, covering thought leadership, ecosystem positioning, and client-facing content across all channels.
• Own the planning, production, and distribution of thought leadership content that builds Citi's profile with institutional clients and reinforces its position as a market leader in financial services.
• Advise senior stakeholders on content narratives that resonate with client priorities, influence buying decisions, and differentiate Citi's capabilities in the market.
• Drive content collaboration across Client Advisory, Digital Assets, Business Development, Sales, Product, Marketing, Communications, and Legal teams to ensure consistency, quality, and strategic alignment.
• Lead the development of client-centric perspectives and translate them into compelling content that shapes internal stakeholder communication and external client engagement.
• Manage and develop a content team, setting priorities, maintaining editorial standards, and delivering high-quality output across multiple concurrent workstreams.
• Track relevant market trends, client issues, and sector developments to keep Citi Services' content agenda current, credible, and commercially relevant.

Required Qualifications & Skills

• Extensive experience in content strategy, thought leadership, or content management within institutional financial services or a similarly complex, regulated environment.
• Demonstrated ability to develop and execute content strategies that have measurably influenced client mindshare and supported commercial outcomes.
• Track record of leading and managing teams, with the ability to set direction, maintain quality standards, and deliver results across multiple workstreams simultaneously.
• Exceptional written and editorial skills, with the ability to translate complex financial and strategic concepts into clear, compelling narratives for senior institutional audiences.
• Established experience working across sales, product, marketing, communications, and legal stakeholders to align content with business objectives and regulatory requirements.
• Strong critical thinking and problem-solving capabilities, with a commercially informed approach to content positioning and audience engagement.
• Bachelor's degree or equivalent professional experience in a relevant discipline.

Beneficial Skills & Qualifications

• Familiarity with the topics and trends shaping institutional financial services clients' priorities and buying decisions, including digital assets, platform innovation, or financial infrastructure.
• Experience operating within a large, matrixed financial institution, navigating cross-functional stakeholder environments at a senior level.
• Master's degree in a relevant discipline.

What We Offer

• This role offers a rare opportunity to lead content strategy at the forefront of financial services innovation, with direct influence over how one of the world's leading institutions communicates its capabilities to global institutional clients.
• A senior, high-visibility mandate with direct input into Citi Services' positioning and client engagement strategy across global markets.
• The opportunity to work at the intersection of financial innovation, client strategy, and institutional thought leadership within a globally recognised organisation.
• A collaborative, performance-driven environment where content has measurable commercial impact and genuine senior stakeholder engagement.
• Hybrid working model with 3 days in the office and 2 days working remotely, providing flexibility alongside meaningful in-person collaboration.
• Access to Citi's global network, professional development resources, and learning opportunities to continue growing your expertise in financial services content and strategy.
• Comprehensive financial wellbeing, health, and family support benefits as part of Citi's broader employee offering.

Apply now to lead the content strategy that shapes how Citi Services engages, informs, and influences the world's most sophisticated institutional clients.