At a Glance
- Tasks: Lead sales for Payments & Liquidity, driving revenue and managing client relationships.
- Company: Join Citi, a global leader in financial services with a collaborative culture.
- Benefits: Gain insights into corporate treasury, develop skills, and enjoy career progression opportunities.
- Other info: Citi values diversity and offers equal opportunities for all applicants.
- Why this job: Be a trusted advisor, shaping innovative solutions for clients in a dynamic environment.
- Qualifications: Experience in Transaction Banking or related sales roles; strong communication and analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
The UK & Europe Payments & Liquidity Product Sales Team sits within the broader Sales organization and plays a critical role in driving new and incremental Cash Management revenue, increasing wallet share, and strengthening Citi's Payments and Liquidity franchise across Corporate and Public Sector clients. The role is integral to the full sales lifecycle for treasury and cash management solutions, leading both formal RFP processes and relationship‐led opportunities in close collaboration with Banking, Solution Sales, Client Executives, Product, Pricing, Marketing, and Implementation teams to win cluster, regional, and global mandates.
The successful candidate will act as a deal leader and trusted treasury advisor, accountable for the end‐to‐end sales lifecycle—from opportunity identification and solution design through commercial negotiation, deal approval, and handover to implementation. This position is suited to a highly motivated sales professional who combines strong cash management expertise, disciplined execution, data‐driven decision making, and strong attention to detail in a fast‐paced, matrixed environment.
What you'll do
- Commercial Leadership & Financial Performance
- Own and actively grow a high‐quality Payments & Liquidity sales pipeline, delivering against agreed TTS wins and revenue targets across rebids and new business.
- Drive net pipeline growth by progressing new opportunities, while actively managing churn risk.
- Lead deal execution end‐to‐end, ensuring timely progression, strong conversion rates, and disciplined deal management.
- Ensure 80%+ execution of live deals within the defined fiscal timelines, with proactive management of obstacles and dependencies.
- Maintain accurate, credible CRM pipelines, including opportunity updates, de‐commit discipline, win handovers, and post‐deal reviews.
- Client Franchise & Solution Ownership
- Act as a Payments & Liquidity subject matter expert, leading client conversations on treasury transformation, liquidity optimization, payment modernization, and digital enablement.
- Partner with Client Executives and Banking to identify client needs, uncover wallet share opportunities, and shape differentiated, value‐led propositions.
- Lead solution design and commercial structuring across the Payments & Liquidity portfolio, ensuring alignment with client objectives and Citi's strategic priorities.
- Drive data‐driven origination, actively executing on campaign leads, analytics insights, and franchise priority initiatives.
- Provide high‐quality feedback and insights from client engagements and campaigns to support continuous improvement across Sales, Product, and Marketing.
- Deal Structuring, RFP & Proposal Excellence
- Lead complex RFPs and relationship‐led opportunities, defining win strategy, client positioning, and solution differentiation.
- Oversee the development of compelling, accurate, and client‐centric proposals and pitch materials, ensuring commercial rigor and consistency.
- Develop a strong understanding of client treasury environments, business models, and cash management requirements to support tailored solutioning.
- Proactively identify and manage risks, gaps, pricing considerations, and operational dependencies, escalating as needed.
- Sales Discipline, Data & Execution Excellence
- Embed and champion TTS Sales Disciplines (e.g., scorecard reviews and deal governance).
- Leverage sales and data tools to drive insight‐led client conversations and prioritisation.
- Ensure timely, accurate, and complete CRM data, contributing to improved forecasting integrity and reduced deal rejections.
- Support CRM deal management, ensuring accurate and timely updates to pipeline data, opportunity status, sales cycle tracking, and reporting metrics.
- Support coordination with Project Management teams to ensure smooth transition from deal sign‐off to implementation.
- Risk, Control & Governance Leadership
- Demonstrate strong understanding and ownership of Citi's Enterprise Risk Management Framework as it applies to Payments & Liquidity sales.
- Identify, assess, and actively manage risks arising from sales activities, ensuring early escalation and effective remediation.
- Ensure full compliance with Citi policies, including Code of Conduct, AML, Information Security, Data Governance, and Clean Desk requirements.
- Maintain a strong and stable control environment, with full ownership across CRM accuracy, EERS, training, T&E, and audit preparedness.
- Stakeholder Partnership & Leadership
- Operate as a trusted partner to Client Executives, Banking, Product, Pricing, Marketing, and Implementation teams.
- Bring together regional, cluster, and global partners to drive wallet share gains in priority clients.
- Role‐model collaboration, accountability, and ownership within the Payments & Liquidity Product Sales team.
- Contribute to a high‐performance sales culture through knowledge sharing, best‐practice adoption, and peer support.
What we'll need from you
- Significant experience in Transaction Banking, Payments, Liquidity, Treasury Services, or a closely related client‐facing or product sales role.
- Strong working knowledge of Payments, Receivables, Liquidity, Digital Channels, and Treasury reporting solutions.
- Proven experience supporting or leading complex, multi‐stakeholder sales processes, including RFPs and structured deals.
- Demonstrated ability to manage pipelines, commercial outcomes, and CRM discipline in a matrixed organization.
- Experience operating within a risk‐controlled, regulated environment.
- University degree preferred.
- Cash Management or Treasury qualification (e.g., Cert ICM) advantageous but not required.
Key Attributes for Success
- Commercially driven with strong execution discipline.
- Data‐literate and insight‐led in approach.
- High attention to detail with the ability to manage multiple priorities.
- Confident communicator with executive‐level internal presence.
- Strong risk awareness and personal accountability.
- Collaborative leader with a franchise mindset.
What we can offer you
- Gain deep insight into corporate treasury environments and buying behaviours.
- Build strong product expertise across the Treasury and Trade Solutions (TTS) Cash Management portfolio.
- Develop best‐practice skills in RFP management, solutioning, and commercial structuring.
- Be well positioned for future career progression into Sales, Product, Coverage, Strategy, or Marketing roles within TTS or the broader organization.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi's EEO Policy Statement and the Know Your Rights poster.
Vice President, Payments & Liquidity Sales Specialist – Services in London employer: Citi
Citi is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the opportunity to thrive in a fast-paced environment while driving innovation in Payments and Liquidity solutions. With a strong focus on professional development, employees can expect to gain invaluable insights into corporate treasury environments and advance their careers through structured training and mentorship programmes. Located in the heart of the UK, Citi provides a collaborative atmosphere where teamwork and accountability are paramount, ensuring that every team member contributes to the success of our clients and the organisation as a whole.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Payments & Liquidity Sales Specialist – Services in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in Payments and Liquidity. This will help you tailor your responses and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Vice President in Payments & Liquidity. Highlight your achievements and how they can benefit the company.
✨Tip Number 4
Don't forget to follow up after interviews! A quick thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the role!
We think you need these skills to ace Vice President, Payments & Liquidity Sales Specialist – Services in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in Payments and Liquidity. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Sales Expertise:Since this role is all about driving sales, be sure to include specific examples of your past successes in managing sales pipelines and leading complex deals. We love numbers, so if you can quantify your achievements, even better!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly see why you’re a great fit for the team.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Citi
✨Know Your Stuff
Make sure you brush up on your knowledge of Payments, Liquidity, and Treasury Services. Understand the latest trends and challenges in cash management, as well as Citi's specific offerings. This will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Sales Skills
Prepare to discuss your experience with complex sales processes, especially around RFPs and multi-stakeholder deals. Have examples ready that demonstrate your ability to manage pipelines and achieve commercial outcomes, as this role is all about driving revenue.
✨Be Data-Driven
Since the role requires a data-literate approach, be ready to talk about how you've used data to inform your sales strategies in the past. Bring examples of how you've leveraged analytics to identify opportunities or improve client conversations.
✨Demonstrate Collaboration
This position involves working closely with various teams, so highlight your collaborative experiences. Share stories that show how you've partnered with others to achieve common goals, and emphasise your ability to operate in a matrixed environment.
