At a Glance
- Tasks: Lead global talent attraction strategies and manage media investments for impactful hiring.
- Company: Join Citi, a global leader with over 230,000 dedicated professionals.
- Benefits: Enjoy generous holidays, competitive salary, private medical insurance, and hybrid working options.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Shape how top talent discovers Citi and make a real impact on our hiring success.
- Qualifications: Experience in global talent attraction and managing large budgets is essential.
The predicted salary is between 60000 - 80000 £ per year.
Discover your future at Citi. Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.
Citi is looking for a Global Talent Media & Digital Strategy Manager to own and lead talent attraction channel strategy and media investment across a global scale, ensuring every pound of spend drives measurable hiring outcomes. Based in Belfast, this is a high-impact role sitting at the heart of Citi's global Talent Acquisition function, combining hands-on campaign leadership with full budget accountability. You will shape how Citi attracts top talent worldwide, partnering with finance and talent leaders to align media investment with business priorities and deliver continuous performance improvement.
Responsibilities:
- Lead global talent attraction channel strategy, evaluating and activating market-leading paid media channels to drive high-quality applications at scale.
- Own the global talent attraction budget end-to-end, including annual planning, forecasting, ongoing tracking of actuals versus plan, and performance-based allocation of spend across campaigns and channels.
- Activate and manage always-on campaigns across paid media, programmatic advertising platforms - including Google Search, Display Banner Ads, Native Ads, Video Streaming, and Sponsored Jobs - and LinkedIn Campaign Manager.
- Partner with finance and talent leadership to align media investment levels with hiring demand, business priorities, and ROI expectations, ensuring financial governance across all spend.
- Monitor campaign performance across all channels, consolidate spend and effectiveness data, identify variances, and deliver data-driven recommendations to continuously optimize ROI.
- Manage agency contracts, work orders, and vendor payment processes, holding third-party partners accountable to performance and financial commitments.
- Ensure data integrity across all campaigns through accurate source tagging, cost attribution, and structured performance measurement frameworks.
Required Qualifications & Skills:
- Demonstrated experience leading global talent attraction or channel marketing initiatives at scale, with full ownership of strategy and outcomes.
- Deep expertise in paid media and programmatic advertising platforms, including Google Search, Display, Native, Video, Sponsored Jobs, and LinkedIn Campaign Manager.
- Proven ability to own and manage large, complex global budgets, including forecasting, actuals tracking, and performance-based reallocation of spend.
- Track record of making data-driven investment decisions that deliver measurable improvements in channel effectiveness and ROI.
- Experience managing third-party agencies and vendors, including contract management, work orders, and financial accountability.
- Strong communication and influencing skills, with the ability to partner cross-functionally with finance and talent leadership.
- Highly organised, with the ability to manage multiple global priorities simultaneously in a fast-paced environment.
What we can offer you:
We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best-in-class benefits they need to be well, live well and save well. By joining Citi Belfast, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:
- Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
- A discretional annual performance related bonus
- Private medical insurance packages to suit your personal circumstances
- Employee Assistance Program
- Pension Plan
- Paid Parental Leave
- Special discounts for employees, family, and friends
- Access to an array of learning and development resources
Alongside these benefits, Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day. We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive. Apply now to take ownership of Citi's global talent media strategy and lead investment decisions that shape how world-class talent finds us.
Global Talent Media & Digital Strategy Manager - Citi in Belfast employer: Citi
Citi is an exceptional employer that prioritises the well-being and growth of its employees, offering a dynamic work environment in Belfast with a hybrid working model. With a competitive salary, generous holiday allowance, and extensive benefits including private medical insurance and a robust employee assistance programme, Citi fosters a culture of inclusivity and continuous learning, empowering you to thrive while making a meaningful impact on a global scale.
StudySmarter Expert Advice🤫
We think this is how you could land Global Talent Media & Digital Strategy Manager - Citi in Belfast
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Citi on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by researching Citi's values and recent projects. We want to see how you align with our mission, so be ready to share how your experience fits into our global talent strategy.
✨Tip Number 3
Showcase your data-driven mindset! Be prepared to discuss specific examples of how you've used analytics to improve campaign performance in past roles. We love candidates who can back up their claims with numbers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Citi.
We think you need these skills to ace Global Talent Media & Digital Strategy Manager - Citi in Belfast
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Talent Media & Digital Strategy Manager role. Highlight your experience in talent attraction and media strategy, and show us how you can make a real impact at Citi.
Showcase Your Data Skills:Since this role involves managing budgets and making data-driven decisions, be sure to include examples of how you've used data to optimise campaigns in the past. We want to see your analytical side shine!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to describe your achievements and skills, so we can easily see why you're the perfect fit for the job.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Citi
✨Know Your Numbers
Since this role involves managing a global talent attraction budget, be prepared to discuss your experience with budget management. Bring specific examples of how you've forecasted, tracked, and optimised spend in previous roles. This will show that you understand the financial aspects of the position.
✨Showcase Your Campaign Success
Citi is looking for someone who can lead talent attraction campaigns effectively. Prepare to share detailed case studies of past campaigns you've managed, focusing on the channels used, the strategies implemented, and the measurable outcomes achieved. Highlight any data-driven decisions that improved ROI.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the paid media and programmatic advertising platforms mentioned in the job description, like Google Search and LinkedIn Campaign Manager. If possible, bring insights or recent trends related to these tools to demonstrate your up-to-date knowledge and enthusiasm for the role.
✨Communicate Cross-Functionally
This role requires strong communication skills to partner with finance and talent leadership. Think of examples where you've successfully collaborated across departments. Be ready to discuss how you influenced decisions and aligned media investments with business priorities, showcasing your ability to work in a team-oriented environment.
