Senior Marketing Executive
Senior Marketing Executive

Senior Marketing Executive

England Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead innovative cross-sell marketing campaigns to enhance client satisfaction and drive growth.
  • Company: Join The Citation Group, a fast-paced company transforming compliance for small and medium businesses.
  • Benefits: Enjoy hybrid work options, exciting projects, and a culture that celebrates your achievements.
  • Why this job: Make a real impact while collaborating with talented teams in a dynamic environment.
  • Qualifications: Proven experience in B2B multi-channel marketing and strong stakeholder management skills required.
  • Other info: Be part of a rapidly growing company with opportunities for personal and professional development.

The predicted salary is between 36000 - 60000 ÂŁ per year.

Senior Marketing Executive

Location – 3 days at HQ (Wilmslow), 2 days from home

Salary – Competitive

We’re Citation Group. A group of businesses on a mission to make life easier for small and medium‑size companies. We get that running a business is tough. You’re spinning plates trying to keep your customers happy, stay on top of rules and regulations, look after your team, and somehow still grow.

We pride ourselves on creating a workplace where everyone is valued, supported, and encouraged to bring their best selves to work. We’re known for our supportive culture and our commitment to helping clients stay “ready for anything.” If you’re a team player who thrives in a fast‑paced environment, we want to hear from you!

The role

We are looking for a results‑focused, enthusiastic, and forward‑thinking Senior Marketing Executive to join the central marketing team at The Citation Group.

The Senior Marketing Executive will play a key role in supporting and working across the marketing SLT to deliver across a variety of briefs for a number of brands. You’ll be responsible for creating and optimising campaigns, seeing briefs through from origination to realisation, managing multiple stakeholders, managing projects from conception to delivery and reporting on campaign successes.

This is a new role, which will provide you with the opportunity to work across multiple businesses and channels and be part of a business that is set to triple in size.

  • Support heads of marketing with campaign ideation and realisation to hit lead generation KPIs.
  • Support the senior team to see through all marketing activities from briefing stage to launch.
  • Brief in all key marketing activities to content, digital, events and design teams.
  • Report on campaign activity to illustrate return on time and investment.
  • Manage stakeholders to ensure campaigns and projects are realised on time and to budget.
  • Use CRM platforms to track successes and inform changes.
  • Liaise with the wider marketing team to maximise collaborative opportunities.
  • Attend and present at meetings with multiple stakeholders across the commercial team.
  • Research competitor products, services and marketing activities and come up with new and reactive ideas.
  • Create and amend tools and templates as part of client and prospect activity.
  • Monitor and manage budgets alongside heads of marketing.
  • Support and deliver across a variety of briefs where demand and projects require.

About you

  • Bags of enthusiasm
  • Strong creative mind
  • Commercial savviness with strong multitasking skills
  • Excellent verbal and written communication skills
  • Strong analytical acumen and data‑driven thinking
  • Ability to manage stakeholders and peers from briefing through to delivery and reporting.
  • Self‑motivated with the ability to work as part of a team as well as under your own initiative.
  • Self‑belief to push your campaign ideas forward so ideas become reality.
  • Be comfortable approaching and engaging with brand owners, content producers and agencies.
  • A strong planner and organiser who ensures work is completed within deadlines, to budget and to the highest standard.

Here’s a taste of the perks we roll out for our extraordinary team members

  • 25 Days of Holiday + 8 Bank holidays: We’re talking sun‑soaked beaches, snow‑capped mountains, or simply your favourite cozy spot at home. Take your well‑deserved break with 25 days of holiday, plus those cherished bank holidays.
  • Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.
  • Post‑Wedding Bliss: Newlyweds, we’ve got something special for you too! Extra weeks of holiday to bask in the glow of post‑wedding happiness.
  • Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
  • Healthcare cash plan: Your well‑being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.

If you’re looking for your next career challenge, don’t mind getting stuck into all areas of marketing and love driving forward new ideas, then this is the role for you! In return, we will give you the opportunity to work with a fantastic team, the chance to raise your profile, and learn and develop into your role. We also have a great range of colleague benefits.

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Senior Marketing Executive employer: Citation

At The Citation Group, we pride ourselves on being an innovative and fast-paced employer that values collaboration and creativity. Located in Wilmslow, our hybrid work model allows for a balanced approach to work-life integration, while our commitment to employee growth ensures that you will have ample opportunities to develop your skills and advance your career. Join us to be part of a transformative journey in the compliance landscape, where your contributions are celebrated and rewarded.
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Contact Detail:

Citation Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Marketing Executive

✨Tip Number 1

Familiarise yourself with the Citation Group's ecosystem and its various products. Understanding how each service fits into the compliance landscape will help you articulate your ideas on cross-sell strategies during interviews.

✨Tip Number 2

Showcase your experience with data-driven marketing by preparing examples of past campaigns you've managed. Be ready to discuss how you used analytics to optimise performance, as this aligns perfectly with the role's focus on data-driven decision making.

✨Tip Number 3

Network with current or former employees of the Citation Group on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview.

✨Tip Number 4

Prepare to discuss your approach to client-centric marketing. Think of specific examples where you successfully tailored campaigns to meet client needs, as this is a key aspect of the Senior Marketing Executive role.

We think you need these skills to ace Senior Marketing Executive

Multi-Channel Marketing
Data Analysis
Client-Centric Approach
Stakeholder Management
Campaign Performance Monitoring
Content Creation
Collaboration Skills
Automation and Efficiency
Strategic Thinking
Creative Content Development
Lead Generation
Personalisation Techniques
Adaptability
Problem-Solving Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and showcases your ability to run multi-channel campaigns. Use keywords from the job description to demonstrate that you understand the role.

Craft a Compelling Cover Letter: In your cover letter, express your passion for client-centric marketing and how your data-driven approach can contribute to the company's growth. Mention specific examples of past successes in cross-sell marketing.

Showcase Collaboration Skills: Emphasise your experience working with various teams, such as sales and product development. Highlight any successful projects where you collaborated to achieve common goals, as this is crucial for the role.

Demonstrate Analytical Thinking: Include examples of how you've used data to inform marketing strategies and improve campaign performance. This will show that you can make data-driven decisions, which is a key requirement for the position.

How to prepare for a job interview at Citation

✨Understand the Company Culture

Before your interview, take some time to research The Citation Group's culture. They pride themselves on being fast-paced and innovative, so be prepared to discuss how you can contribute to that environment and share examples of how you've thrived in similar settings.

✨Showcase Your Data-Driven Approach

As a Senior Marketing Executive, you'll need to demonstrate your ability to make data-driven decisions. Be ready to discuss specific campaigns you've managed, the metrics you tracked, and how you used those insights to optimise performance.

✨Highlight Collaboration Skills

This role requires strong collaboration with various teams. Prepare examples of how you've successfully worked with stakeholders from different departments, particularly in marketing and sales, to achieve common goals.

✨Prepare for Client-Centric Discussions

Since the role focuses on enhancing client experience, think about how you've previously added value to clients through marketing initiatives. Be ready to discuss your strategies for personalising campaigns and ensuring they resonate with the target audience.

Senior Marketing Executive
Citation
Location: England
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  • Senior Marketing Executive

    England
    Full-Time
    36000 - 60000 ÂŁ / year (est.)
  • C

    Citation

    50-100
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