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- Tasks: Lead our Digital PR strategy and build brand visibility across multiple platforms.
- Company: Join Citation Group, a dynamic collective supporting small and medium-sized enterprises.
- Benefits: Enjoy 25 days holiday, birthday off, and private healthcare.
- Why this job: Make a real impact by shaping narratives that matter in the business world.
- Qualifications: Strong PR experience with a focus on digital and B2B communications.
- Other info: Work remotely or hybrid, with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote or Hybrid (3 days Wilmslow, 2 days from home)
Citation Group is a collective of businesses dedicated to supporting small and medium-sized enterprises across a range of essential services. Our mission is to ease these pressures by providing expertise, guidance, and solutions that enable business leaders to focus on strategic success.
The Citation Group is expanding its UK central marketing team with an exciting new senior role designed to bring our PR capability in-house and make us more visible and discoverable in the places that matter.
The role involves:
- Owning our Digital PR strategy and approach across multiple brands in our Group – focusing on brand visibility, search performance and discoverability.
- Building strong relationships with trade and specialist press, particularly those reaching UK SME decision makers.
- Collaborating with internal experts and thought leaders to uncover stories, commentary and insight.
- Working cross-functionally to access first-party data, surveys and client case studies.
- Leading PR campaign thinking from idea through to delivery.
- Owning reactive PR and commentary tied to relevant news, policy and industry moments.
- Writing, editing and signing off press releases and supporting content.
- Managing and directing external PR and Digital PR agencies.
- Measuring and articulating the impact of PR activity to senior stakeholders.
- Using media monitoring and sentiment tracking tools to evaluate performance.
- Supporting sensitive or high-risk communications with a calm, measured and reputation-first approach.
About you:
- Strong experience in PR, with strong Digital PR exposure.
- B2B PR experience, including trade and industry press.
- A track record of landing relevant, credible coverage that supports brand authority.
- Experience creating and pitching case studies and insight-led stories.
- Confident using data, research and operational insight to shape media narratives.
- Strong understanding of how PR supports SEO, brand visibility and wider discoverability.
- Outstanding verbal and written communication skills.
- Calm and measured when handling sensitive issues or reactive media enquiries.
- Experience managing agencies or external partners.
- Comfortable working across multiple brands, audiences or propositions.
Ideal profile:
- A strategic storyteller who knows how to turn operational insight and data into narratives the media cares about.
- A confident PR professional who can influence senior stakeholders.
- Commercially minded — understands how reputation, visibility and discoverability translate into brand growth.
- Curious about the future of search - engaged in how AI platforms and LLMs are reshaping brand discovery.
Perks include:
- 25 Days of Holiday + Bank holidays.
- Birthday Bliss: A day off on your birthday.
- Post-Wedding Bliss: Extra weeks of holiday for newlyweds.
- Growing Families: Vouchers and special perks for expectant parents.
- Healthcare cash plan: Private healthcare for peace of mind.
Digital PR Manager in London employer: Citation Professional Solutions
Contact Detail:
Citation Professional Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can add value to the team at Citation Group.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Understand how your experience aligns with their goals, especially in building trust and visibility for SMEs. Tailor your answers to reflect that!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Citation Group family.
We think you need these skills to ace Digital PR Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital PR Manager role. Highlight your relevant experience in PR and how it aligns with our mission at Citation Group. We want to see how you can bring your unique skills to the table!
Showcase Your Storytelling Skills: As a strategic storyteller, it's crucial to demonstrate your ability to turn data and insights into compelling narratives. Share examples of past campaigns or projects where you've successfully done this, as it’s a key part of the role.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that gets straight to the heart of your achievements and experiences. Remember, we’re looking for quality over quantity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Citation Professional Solutions
✨Know Your Stuff
Before the interview, dive deep into the Citation Group's mission and values. Understand their approach to PR and how they support SMEs. This will help you align your experience with their goals and show that you're genuinely interested in the role.
✨Showcase Your Success Stories
Prepare specific examples of your past PR campaigns, especially those that involved data-driven insights or B2B strategies. Be ready to discuss how these experiences can translate into success for Citation Group, particularly in building brand authority.
✨Build Relationships
Highlight your ability to forge strong connections with journalists and industry experts. Discuss how you've successfully collaborated with internal teams to create compelling narratives. This is crucial for a role focused on enhancing brand visibility and trust.
✨Be Data-Savvy
Since the role involves using data to shape media narratives, be prepared to talk about your experience with media monitoring tools and sentiment analysis. Show how you've used data to measure PR performance and drive strategic decisions in previous roles.