Inside Sales Executive (AST) – Remote
Inside Sales Executive (AST) – Remote

Inside Sales Executive (AST) – Remote

London Full-Time 28800 - 43200 £ / year (est.) Home office possible
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At a Glance

  • Tasks: Engage with clients, understand their needs, and showcase tailored solutions.
  • Company: Citation is a leading provider of Health & Safety, HR, and Employment Law services in the UK.
  • Benefits: Enjoy 33 days off, uncapped bonuses, personal development, and wellbeing support.
  • Why this job: Join a dynamic team focused on empowerment, innovation, and making a real impact.
  • Qualifications: Proven sales experience, client-focused mindset, exceptional communication skills, and tech-savviness required.
  • Other info: Be part of a company celebrating 30 years of success with exciting growth opportunities.

The predicted salary is between 28800 - 43200 £ per year.

At Citation, we offer something unique for both our colleagues and clients – an opportunity to grow, thrive, and succeed like nowhere else. As we celebrate 30 years of excellence, our focus remains on growth, investment, and service quality. We’re one of the UK’s biggest providers of Health & Safety, HR, Employment Law, and ISO services. But what really sets us apart is our people. At Citation, we bring our personalities to work, not just our expertise.

With year-on-year double-digit growth, this is your chance to join a fast-moving business that values vision, determination, agility, and a knack for building great relationships. We’ve built our success without cutting costs or creating bureaucracy. Instead, we prioritise actions over politics, empowerment over micro-management, and innovation over hierarchy. We are leaders who love what we do – and we want you to share in that passion. This is a truly exciting time to become part of Citation.

With over 110,000 clients who love and rely on us across the group – and 15 business acquisitions in just three years – our ambition for growth has no limits. We’re also backed by KKR, Hg Capital, and HarbourVest, three of the world’s most respected private equity investors. Their new investment strengthens our position, ensuring stability and providing a solid foundation for even greater success over the next 3–5 years and beyond.

The role

As a Client Sales Executive you’ll play a vital role in our journey of empowering businesses. By engaging with our existing clients, you’ll uncover their unique needs and showcase how Citation’s additional services can drive their success.

  • Client Engagement: Connect with our established client base to understand their business challenges and recommend tailored solutions.
  • Relationship Building: Build and nurture trusted relationships, becoming a go-to advisor for clients seeking to grow and succeed.
  • Solution Selling: Showcase how Citation’s range of services can bring lasting value to their businesses, delivering compelling, client-focused pitches.
  • Objection Handling: Address concerns with professionalism, clarity, and confidence, positioning our services as essential to their goals.
  • Pipeline Management: Stay organised and efficient by tracking and managing your leads through our CRM tools, ensuring a targeted and effective sales approach.
  • Collaborative Success: Work closely with internal teams, aligning on strategies to deliver exceptional outcomes for both Citation and our clients.

What Makes You Perfect for the Role?

We’re looking for someone with the drive and skills to make an impact:

  • Proven Sales Experience: A successful track record of meeting or exceeding targets in a sales environment.
  • Client-Focused Mindset: The ability to step into the client’s shoes, identify their needs, and offer transformative solutions.
  • Exceptional Communication Skills: Confidence, clarity, and adaptability to connect with diverse audiences.
  • Resilience and Drive: You’re goal-oriented, motivated by challenges, and thrive on achieving success.
  • Tech-Savviness: Comfortable using CRM systems and digital tools to manage pipelines and streamline communication.

Why Join Citation in 2025?

This isn’t just another sales role – it’s an opportunity to be part of something bigger. As we celebrate 30 years of empowering businesses, Citation continues to combine stability with a forward-thinking, ambitious vision for growth. Here’s why now is the perfect time to join:

  • 30 Years of Trust and Leadership: For three decades, we’ve been at the forefront of compliance and business services, trusted by 60,000+ clients nationwide.
  • Empowerment and Impact: Your work directly helps businesses overcome challenges, achieve their goals, and thrive in a complex world.
  • Innovation at Our Core: As a company that continuously evolves, we’re always looking for ways to do things better – for our clients and our teams.
  • Collaborative and Purpose-Driven Culture: Be part of a team that values your ideas, celebrates teamwork, and shares success.
  • Future-Ready Opportunities: As we build on 30 years of success, our plans for growth offer exceptional opportunities for career progression and development.
  • Uncapped Bonuses: Your efforts drive results – and your earning potential reflects it.
  • Personal Development: Access to training, resources, and career progression opportunities designed to help you grow.
  • Wellbeing Benefits: Enjoy 33 days of annual leave (including bank holidays) plus your birthday off, along with wellbeing support and a health cash plan.
  • Recognition and Incentives: Hard work doesn’t go unnoticed. Expect regular rewards and incentives to keep you motivated.
  • Inclusive, Fun Workplace: Work in an environment where you’re surrounded by passionate, driven colleagues who genuinely enjoy what they do.

Be Part of Our Next Chapter

This year isn’t just about celebrating 30 years of success – it’s about building the future. At Citation, you’ll have the chance to grow alongside a company that’s stronger than ever, with opportunities to make a real impact on clients and your career. If you’re motivated by challenges, passionate about delivering results, and ready to be part of something exceptional, this is your moment to shine.

Inside Sales Executive (AST) – Remote employer: Citation Ltd.

At Citation, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. With a strong focus on personal development, uncapped bonuses, and a collaborative environment, we offer exceptional growth opportunities for those looking to make a meaningful impact. Join us in our mission to support over 110,000 clients while enjoying generous benefits like 33 days of annual leave and wellbeing support, all from the comfort of a remote setting.
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Contact Detail:

Citation Ltd. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Inside Sales Executive (AST) – Remote

Tip Number 1

Familiarise yourself with Citation's services and values. Understanding their unique approach to client engagement and relationship building will help you articulate how you can contribute to their mission during interviews.

Tip Number 2

Network with current or former employees of Citation on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your discussions.

Tip Number 3

Prepare specific examples from your past sales experiences that demonstrate your ability to meet targets and handle objections. Being ready to share these stories will showcase your proven track record and client-focused mindset.

Tip Number 4

Stay updated on industry trends related to Health & Safety, HR, and Employment Law. Showing that you are knowledgeable about the sector will not only impress your interviewers but also help you connect better with potential clients.

We think you need these skills to ace Inside Sales Executive (AST) – Remote

Proven Sales Experience
Client-Focused Mindset
Exceptional Communication Skills
Resilience and Drive
Tech-Savviness
Relationship Building
Solution Selling
Objection Handling
Pipeline Management
Collaboration Skills
Organisational Skills
Adaptability
Negotiation Skills
Time Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your proven sales experience and client-focused mindset. Use specific examples that demonstrate how you've met or exceeded targets in previous roles.

Craft a Compelling Cover Letter: In your cover letter, express your passion for empowering businesses and your understanding of Citation's values. Mention how your exceptional communication skills and resilience make you a perfect fit for the role.

Showcase Relevant Skills: Emphasise your tech-savviness by mentioning any CRM systems or digital tools you’ve used. Highlight your ability to manage pipelines effectively and your experience in solution selling.

Prepare for Potential Questions: Anticipate questions related to client engagement and objection handling. Prepare examples of how you've successfully built relationships and addressed client concerns in the past.

How to prepare for a job interview at Citation Ltd.

Research Citation Thoroughly

Before the interview, take some time to understand Citation's history, values, and services. Familiarise yourself with their unique approach to client engagement and how they empower businesses. This knowledge will help you demonstrate your genuine interest in the company and align your answers with their mission.

Showcase Your Sales Experience

Be prepared to discuss your previous sales achievements in detail. Use specific examples that highlight your ability to meet or exceed targets, build relationships, and handle objections. This will illustrate your proven track record and show that you have the skills needed for the Inside Sales Executive role.

Demonstrate Client-Focused Mindset

During the interview, emphasise your ability to understand and address client needs. Share examples of how you've successfully identified challenges for clients and provided tailored solutions. This will showcase your client-centric approach, which is crucial for the role at Citation.

Prepare for Scenario Questions

Expect scenario-based questions that assess your problem-solving and communication skills. Practice responding to potential client objections or challenges you might face in the role. This preparation will help you convey confidence and clarity, demonstrating that you're ready to tackle real-world situations.

Inside Sales Executive (AST) – Remote
Citation Ltd.
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