Business Development Manager in Wilmslow

Training will be undertaken in Wilmslow HO. At Citation, we offer something unique for both our colleagues and clients – an opportunity to grow, thrive, and succeed like nowhere else. As we celebrate over 30 years of excellence, our focus remains on growth, investment, and service quality. We’re one of the UK’s biggest providers of Health & Safety, HR, Employment Law, and ISO services, but what really sets us apart is our people. At Citation, we bring our personalities to work, not just our expertise.

With year‑on‑year double‑digit growth, this is your chance to join a fast‑moving business that values vision, determination, agility, and a knack for building great relationships. We’ve built our success without cutting costs or creating bureaucracy. Instead, we prioritise actions over politics, empowerment over micro‑management, and innovation over hierarchy. This is a truly exciting time to join us. With over 110,000 clients across the group and 15 acquisitions in the last three years, our ambition for growth has no limits.

The Role

We very rarely go to market externally for Business Development Managers. When we do, it’s because we’re looking for top performers to join an already successful team. This is a pure new business role. There is zero account management. Your focus will be identifying, engaging and converting new SME clients. You’ll be responsible for:

• Generating your own pipeline through outbound activity (non‑negotiable)
• Working with supported leads and appointments to maximise conversion
• Engaging with business owners across a wide range of sectors
• Understanding client challenges and positioning commercially relevant solutions
• Managing your pipeline and consistently delivering against targets

This is no longer a field‑based role. Success comes from high‑quality conversations, strong activity levels, and the ability to convert consistently.

What We’re Looking For

We are only interested in proven, high‑performing B2B sales professionals.

• Strong track record in B2B sales (SME experience is essential)
• Demonstrated success in outbound/self‑generated sales
• Consistent overperformance against targets
• Ability to build rapport quickly and influence decision‑makers
• Resilience, pace, and a genuine drive to win

Note: Performance will be assessed as part of the process (including P60s and performance data). Enterprise or large corporate sales experience alone is not aligned to this role. This is SME selling, high‑volume and fast‑paced.

What You’ll Get

This is a high demand, high reward role.

• Uncapped commission with strong earning potential (six figures achievable)
• Full training and ongoing development
• Clear progression opportunities within a growing business
• Supportive, high‑performance sales environment

Why Join Citation

You’ll be joining a business that:

• Is growing rapidly through both organic growth and acquisition
• Values performance and genuinely rewards success (this is a place where results = earnings)
• Provides the platform, tools and support to succeed, without unnecessary red tape
• Has an already established, high‑performing sales team to learn from and compete with

Alongside this, you’ll get all the usual Citation benefits:

• Generous annual leave plus bank holidays (and your birthday off)
• Health cash plan and wellbeing support
• Ongoing training and development

This is a high‑demand, high‑reward environment. If you’re motivated by performance and, let’s be honest, earning strong money, you’ll fit right in.

Final Note

This role is not for everyone. If you rely solely on inbound leads or account management to succeed, this won’t be the right fit. If you’re a driven, proven new business salesperson who thrives in a high‑performance environment and wants to maximise your earning potential, we want to hear from you.