At a Glance
- Tasks: Plan and execute exciting B2B events that drive demand and engage key accounts.
- Company: Join a global leader in marketing with a focus on innovation and collaboration.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace that values unique perspectives.
- Why this job: Shape impactful marketing strategies and connect with industry leaders.
- Qualifications: 3-7 years in B2B marketing with event management experience.
The predicted salary is between 45000 - 55000 £ per year.
About the Role
We are looking for a Demand Generation & Events Lead to own pipeline‑generating programmes across the UK, with a strong focus on strategic events, account engagement, and lifecycle marketing. This role will connect field marketing, lifecycle programs, and sales engagement, ensuring that every interaction, from first touch through to post‑event follow‑up, contributes to revenue growth. You will play a critical role in shaping how CI&T engages priority accounts and converts interest into meaningful business opportunities. This is a hybrid model role which will require your availability to be at our London office 2 times per week.
Core Responsibilities
- Events & Field Marketing
- Plan and execute a portfolio of B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences.
- Own the execution of the EMEA events calendar, ensuring alignment with go‑to‑market priorities, regional growth initiatives, and key industry moments.
- Identify and develop new executive engagement opportunities and field activations that drive demand generation and pipeline growth.
- Manage end‑to‑end event execution, including timelines, logistics, vendors, and delivery across multiple concurrent programs.
- Demand Generation & Sales Alignment
- Partner with vertical marketing and sales leaders to align event programs with target accounts, priority sectors, and regional growth objectives.
- Collaborate with sales teams on pre‑event targeting, invitation strategy, and account‑based engagement to maximise participation from high‑value prospects.
- Lifecycle & Campaign Integration
- Design and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns.
- Develop pre‑ and post‑event journeys that drive progression from initial interaction to sales opportunity.
- Partner with content and growth teams to ensure consistent messaging and campaign alignment across channels.
- Performance & Optimisation
- Track and report on program performance in partnership with marketing operations and sales, including leads generated, meetings secured, and pipeline influence.
- Use insights and data to continuously optimise event strategy, targeting, and lifecycle programs.
- Contribute to a test‑and‑learn culture focused on improving conversion and ROI.
Qualifications
- 3-7 years experience in B2B marketing, with a strong focus on demand generation, field marketing, and/or events.
- Proven experience delivering events and programmes that generate pipeline in enterprise or consulting environments.
- Strong understanding of account‑based marketing and complex B2B sales cycles.
- Hands‑on experience with marketing automation and CRM platforms (e.g. HubSpot, Marketo, Salesforce).
- Excellent project management skills, with the ability to manage multiple programmes simultaneously.
- Strong stakeholder management and experience working closely with sales teams.
- Experience working for a global company and/or multicultural teams.
We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and under‑represented groups to our job positions.
Marketing Events Specialist employer: Ci&T
CI&T is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture that thrives on collaboration and innovation. With a hybrid working model based in London, employees benefit from engaging in strategic events while enjoying the flexibility of remote work, all within a diverse and inclusive environment that values unique perspectives and experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Events Specialist
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the marketing field. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event successes and marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. It’s a great way to stand out from the crowd.
We think you need these skills to ace Marketing Events Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Events Specialist. Highlight your experience in B2B marketing, demand generation, and event management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about events and how you can drive pipeline growth. Be sure to mention any specific experiences that relate to our core responsibilities.
Showcase Your Project Management Skills:Since this role involves managing multiple events simultaneously, give us examples of how you've successfully juggled projects in the past. We love seeing strong organisational skills in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Ci&T
✨Know Your Events Inside Out
Make sure you research the types of events the company hosts and their target audience. Be ready to discuss how your experience aligns with their event strategy and how you can contribute to pipeline growth through innovative event ideas.
✨Showcase Your Demand Generation Skills
Prepare examples of past campaigns you've executed that successfully generated leads. Highlight your understanding of account-based marketing and how you’ve collaborated with sales teams to maximise engagement and conversion rates.
✨Demonstrate Project Management Prowess
Be ready to talk about how you manage multiple projects simultaneously. Share specific tools or methodologies you use to keep everything on track, especially when it comes to logistics and vendor management for events.
✨Bring Data to the Table
Discuss how you track and report on event performance. Be prepared to share insights from previous roles where you used data to optimise strategies and improve ROI, showing that you’re results-driven and analytical.
