At a Glance
- Tasks: Lead exciting B2B events and demand generation programmes across the UK.
- Company: Join a global company that values diversity and innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a strong emphasis on collaboration and creativity.
- Why this job: Shape impactful marketing strategies and engage with top industry leaders.
- Qualifications: 3-7 years in B2B marketing with a focus on events and demand generation.
The predicted salary is between 45000 - 55000 € per year.
About the Role
We are looking for a Demand Generation & Events Lead to own pipeline‑generating programmes across the UK, with a strong focus on strategic events, account engagement, and lifecycle marketing. This role will connect field marketing, lifecycle programs, and sales engagement, ensuring that every interaction, from first touch through to post‑event follow‑up, contributes to revenue growth. You will play a critical role in shaping how CI&T engages priority accounts and converts interest into meaningful business opportunities. This is a hybrid model role which will require your availability to be at our London office 2 times per week.
Core Responsibilities
- Events & Field Marketing
- Plan and execute a portfolio of B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences.
- Own the execution of the EMEA events calendar, ensuring alignment with go‑to‑market priorities, regional growth initiatives, and key industry moments.
- Identify and develop new executive engagement opportunities and field activations that drive demand generation and pipeline growth.
- Manage end‑to‑end event execution, including timelines, logistics, vendors, and delivery across multiple concurrent programs.
- Demand Generation & Sales Alignment
- Partner with vertical marketing and sales leaders to align event programs with target accounts, priority sectors, and regional growth objectives.
- Collaborate with sales teams on pre‑event targeting, invitation strategy, and account‑based engagement to maximise participation from high‑value prospects.
- Lifecycle & Campaign Integration
- Design and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns.
- Develop pre‑ and post‑event journeys that drive progression from initial interaction to sales opportunity.
- Partner with content and growth teams to ensure consistent messaging and campaign alignment across channels.
- Performance & Optimisation
- Track and report on program performance in partnership with marketing operations and sales, including leads generated, meetings secured, and pipeline influence.
- Use insights and data to continuously optimise event strategy, targeting, and lifecycle programs.
- Contribute to a test‑and‑learn culture focused on improving conversion and ROI.
Qualifications
- 3-7 years experience in B2B marketing, with a strong focus on demand generation, field marketing, and/or events.
- Proven experience delivering events and programmes that generate pipeline in enterprise or consulting environments.
- Strong understanding of account‑based marketing and complex B2B sales cycles.
- Hands‑on experience with marketing automation and CRM platforms (e.g. HubSpot, Marketo, Salesforce).
- Excellent project management skills, with the ability to manage multiple programmes simultaneously.
- Strong stakeholder management and experience working closely with sales teams.
- Experience working for a global company and/or multicultural teams.
We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and under‑represented groups to our job positions.
Marketing Analyst employer: Ci&T
CI&T is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture that thrives on collaboration and innovation. With a hybrid working model based in London, employees benefit from flexible arrangements while engaging in impactful demand generation and events that drive business success. The company fosters a diverse and inclusive environment, ensuring that every team member feels valued and empowered to contribute to meaningful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with professionals in your field. Don’t be shy—introduce yourself and chat about your passion for marketing. You never know who might have a lead on your dream job!
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights, articles, and your own thoughts on marketing trends. This not only builds your personal brand but also attracts the attention of potential employers looking for someone just like you!
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Tailor your responses to highlight how your skills align with their needs, especially in demand generation and events. Show them you’re not just another candidate—you’re the one they need!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make some marketing magic happen together!
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Analyst. Highlight your experience in demand generation and events, and don’t forget to mention any relevant tools like HubSpot or Salesforce that you’ve used.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about B2B marketing and how your skills align with our needs. Be specific about your achievements in previous roles.
Showcase Your Project Management Skills:Since this role involves managing multiple programmes, make sure to highlight your project management experience. Share examples of how you’ve successfully executed events or campaigns in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Ci&T
✨Know Your Events Inside Out
Make sure you research the types of events the company hosts and their target audience. Be ready to discuss how your experience aligns with their event strategy and how you can contribute to pipeline growth through innovative event ideas.
✨Showcase Your Data Skills
Since this role involves tracking performance and optimising strategies, be prepared to talk about your experience with data analysis. Bring examples of how you've used insights to improve marketing campaigns or event outcomes in the past.
✨Align with Sales Strategies
Understand the importance of sales alignment in demand generation. Be ready to discuss how you've collaborated with sales teams in previous roles to maximise event participation and drive engagement with high-value prospects.
✨Demonstrate Project Management Prowess
This role requires juggling multiple programmes simultaneously. Share specific examples of how you've successfully managed complex projects, including timelines, logistics, and stakeholder communication, to showcase your organisational skills.
