At a Glance
- Tasks: Plan and execute exciting B2B events that drive demand and engage key accounts.
- Company: Join a dynamic global company focused on innovation and inclusivity.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace that values unique perspectives.
- Why this job: Shape impactful marketing strategies and connect with industry leaders.
- Qualifications: 3-7 years in B2B marketing with event management experience.
The predicted salary is between 45000 - 55000 £ per year.
About the Role
We are looking for a Demand Generation & Events Lead to own pipeline‑generating programmes across the UK, with a strong focus on strategic events, account engagement, and lifecycle marketing. This role will connect field marketing, lifecycle programs, and sales engagement, ensuring that every interaction, from first touch through to post‑event follow‑up, contributes to revenue growth. You will play a critical role in shaping how CI&T engages priority accounts and converts interest into meaningful business opportunities. This is a hybrid model role which will require your availability to be at our London office 2 times per week.
Core Responsibilities
- Events & Field Marketing
- Plan and execute a portfolio of B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences.
- Own the execution of the EMEA events calendar, ensuring alignment with go‑to‑market priorities, regional growth initiatives, and key industry moments.
- Identify and develop new executive engagement opportunities and field activations that drive demand generation and pipeline growth.
- Manage end‑to‑end event execution, including timelines, logistics, vendors, and delivery across multiple concurrent programs.
- Demand Generation & Sales Alignment
- Partner with vertical marketing and sales leaders to align event programs with target accounts, priority sectors, and regional growth objectives.
- Collaborate with sales teams on pre‑event targeting, invitation strategy, and account‑based engagement to maximise participation from high‑value prospects.
- Lifecycle & Campaign Integration
- Design and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns.
- Develop pre‑ and post‑event journeys that drive progression from initial interaction to sales opportunity.
- Partner with content and growth teams to ensure consistent messaging and campaign alignment across channels.
- Performance & Optimisation
- Track and report on program performance in partnership with marketing operations and sales, including leads generated, meetings secured, and pipeline influence.
- Use insights and data to continuously optimise event strategy, targeting, and lifecycle programs.
- Contribute to a test‑and‑learn culture focused on improving conversion and ROI.
Qualifications
- 3-7 years experience in B2B marketing, with a strong focus on demand generation, field marketing, and/or events.
- Proven experience delivering events and programmes that generate pipeline in enterprise or consulting environments.
- Strong understanding of account‑based marketing and complex B2B sales cycles.
- Hands‑on experience with marketing automation and CRM platforms (e.g. HubSpot, Marketo, Salesforce).
- Excellent project management skills, with the ability to manage multiple programmes simultaneously.
- Strong stakeholder management and experience working closely with sales teams.
- Experience working for a global company and/or multicultural teams.
We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and under‑represented groups to our job positions.
Marketing Events Specialist in London employer: Ci&T
At CI&T, we pride ourselves on being an exceptional employer that champions a vibrant and inclusive work culture. As a Marketing Events Specialist in our London office, you will benefit from a hybrid working model, allowing for flexibility while collaborating with a diverse team dedicated to driving impactful demand generation strategies. We offer ample opportunities for professional growth, continuous learning, and the chance to make a significant impact within a global company that values innovation and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Events Specialist in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the marketing field. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event successes and marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows you're keen and professional, which is always a plus.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about our roles. Plus, it gives you a better chance to stand out in the crowd.
We think you need these skills to ace Marketing Events Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Events Specialist. Highlight your experience in B2B marketing, demand generation, and event management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about events and how you can contribute to our pipeline growth. Be genuine and let your personality come through.
Showcase Relevant Experience:When detailing your past roles, focus on specific events you've managed and the impact they had on demand generation. We love numbers, so if you can quantify your success, even better!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Ci&T
✨Know Your Events Inside Out
Make sure you research the types of events the company hosts and their target audience. Be ready to discuss how your past experiences align with their event strategies and how you can contribute to pipeline growth.
✨Showcase Your Demand Generation Skills
Prepare examples of successful demand generation campaigns you've executed in the past. Highlight your understanding of account-based marketing and how you've collaborated with sales teams to maximise engagement and conversion.
✨Master the Metrics
Familiarise yourself with key performance indicators relevant to event success, such as leads generated and ROI. Be prepared to discuss how you’ve used data to optimise event strategies and improve outcomes in previous roles.
✨Demonstrate Project Management Prowess
Since this role involves managing multiple programmes simultaneously, be ready to share specific examples of how you've successfully juggled various projects. Discuss your approach to timelines, logistics, and stakeholder management.
