At a Glance
- Tasks: Lead exciting B2B events and demand generation programmes across EMEA.
- Company: Join a global company with a vibrant, multicultural team.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration.
- Why this job: Shape impactful marketing strategies and engage with top-tier clients.
- Qualifications: 3–7 years in B2B marketing with strong project management skills.
The predicted salary is between 50000 - 65000 £ per year.
Requirements:
- 3–7 years experience in B2B marketing, with a strong focus on demand generation, field marketing, and/or events.
- Proven experience delivering events and programmes that generate pipeline in enterprise or consulting environments.
- Strong understanding of account-based marketing and complex B2B sales cycles.
- Hands-on experience with marketing automation and CRM platforms (e.g. HubSpot, Marketo, Salesforce).
- Excellent project management skills, with the ability to manage multiple programs simultaneously.
- Strong stakeholder management and experience working closely with sales teams.
- Experience working for a global company and/or multicultural teams.
What the job involves:
- We are looking for a Demand Generation & Events Lead to own pipeline-generating programmes across the UK, with a strong focus on strategic events, account engagement, and lifecycle marketing.
- This role will connect field marketing, lifecycle programs, and sales engagement, ensuring that every interaction, from first touch through to post-event follow-up, contributes to revenue growth.
- You will play a critical role in shaping how CI&T engages priority accounts and converts interest into meaningful business opportunities.
- Plan and execute a portfolio of B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences.
- Own the execution of the EMEA events calendar, ensuring alignment with go-to-market priorities, regional growth initiatives, and key industry moments.
- Identify and develop new executive engagement opportunities and field activations that drive demand generation and pipeline growth.
- Manage end-to-end event execution, including timelines, logistics, vendors, and delivery across multiple concurrent programs.
- Partner with vertical marketing and sales leaders to align event programs with target accounts, priority sectors, and regional growth objectives.
- Collaborate with sales teams on pre-event targeting, invitation strategy, and account-based engagement to maximise participation from high-value prospects.
- Support structured sales follow-up to convert engagement into qualified pipeline.
- Design and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns.
- Develop pre- and post-event journeys that drive progression from initial interaction to sales opportunity.
- Partner with content and growth teams to ensure consistent messaging and campaign alignment across channels.
- Track and report on program performance in partnership with marketing operations and sales, including leads generated, meetings secured, and pipeline influence.
- Use insights and data to continuously optimise event strategy, targeting, and lifecycle programs.
- Contribute to a test-and-learn culture focused on improving conversion and ROI.
EMEA Demand Gen & Events Lead employer: Ci&T
At CI&T, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As the EMEA Demand Gen & Events Lead, you will have the opportunity to drive impactful marketing initiatives across a diverse region, supported by a collaborative team that values innovation and professional growth. With access to cutting-edge tools and a commitment to employee development, CI&T offers a unique environment where your contributions directly influence our success in the B2B landscape.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Demand Gen & Events Lead
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and peers. Don’t be shy – introduce yourself and share your passion for demand generation and events!
✨Tip Number 2
Leverage LinkedIn to showcase your expertise. Share insights on B2B marketing trends, post about successful events you've managed, and engage with content from companies you admire. This will help you stand out to recruiters.
✨Tip Number 3
Prepare for interviews by researching the company’s recent events and campaigns. Be ready to discuss how your experience aligns with their goals, especially in pipeline generation and account-based marketing.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can drive demand generation and create impactful events. Your next opportunity could be just a click away!
We think you need these skills to ace EMEA Demand Gen & Events Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in B2B marketing, demand generation, and events. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don't forget to mention any hands-on experience with marketing automation tools!
Showcase Your Project Management Skills:We love a good project manager! In your application, give examples of how you've successfully managed multiple programs at once. This will show us that you can handle the fast-paced environment we thrive in.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Ci&T
✨Know Your Stuff
Make sure you brush up on your B2B marketing knowledge, especially around demand generation and events. Familiarise yourself with the latest trends in account-based marketing and complex sales cycles, as these will likely come up during the interview.
✨Showcase Your Experience
Prepare specific examples of past events or programmes you've delivered that generated pipeline. Be ready to discuss how you managed logistics, timelines, and vendor relationships, as well as how you collaborated with sales teams to maximise engagement.
✨Demonstrate Project Management Skills
Since this role requires juggling multiple programmes, be prepared to talk about your project management experience. Highlight tools you’ve used, like HubSpot or Salesforce, and how you keep everything organised and on track.
✨Engage with the Company’s Vision
Research the company’s recent events and marketing strategies. Show enthusiasm for their approach and be ready to suggest how you could contribute to their goals, particularly in driving demand generation and pipeline growth across EMEA.
