At a Glance
- Tasks: Lead exciting B2B events and demand generation programmes to drive business growth.
- Company: Join a global tech transformation specialist with a vibrant culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace that values unique perspectives.
- Why this job: Shape impactful marketing strategies and engage with top-tier clients in a dynamic environment.
- Qualifications: 3-7 years in B2B marketing, with a focus on events and demand generation.
The predicted salary is between 40000 - 50000 € per year.
We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions. With over 8,000 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.
About the Role
We are looking for a Demand Generation & Events Lead to own pipeline-generating programmes across the UK, with a strong focus on strategic events, account engagement, and lifecycle marketing. This role will connect field marketing, lifecycle programs, and sales engagement, ensuring that every interaction, from first touch through to post-event follow-up, contributes to revenue growth. You will play a critical role in shaping how CI&T engages priority accounts and converts interest into meaningful business opportunities. This is a hybrid model role which will require your availability to be at our London office 2 times per week.
Core Responsibilities
- Events & Field Marketing
- Plan and execute a portfolio of B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences.
- Own the execution of the EMEA events calendar, ensuring alignment with go-to-market priorities, regional growth initiatives, and key industry moments.
- Identify and develop new executive engagement opportunities and field activations that drive demand generation and pipeline growth.
- Manage end-to-end event execution, including timelines, logistics, vendors, and delivery across multiple concurrent programs.
- Demand Generation & Sales Alignment
- Partner with vertical marketing and sales leaders to align event programs with target accounts, priority sectors, and regional growth objectives.
- Collaborate with sales teams on pre-event targeting, invitation strategy, and account-based engagement to maximise participation from high-value prospects.
- Lifecycle & Campaign Integration
- Design and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns.
- Develop pre- and post-event journeys that drive progression from initial interaction to sales opportunity.
- Partner with content and growth teams to ensure consistent messaging and campaign alignment across channels.
- Performance & Optimisation
- Track and report on program performance in partnership with marketing operations and sales, including leads generated, meetings secured, and pipeline influence.
- Use insights and data to continuously optimise event strategy, targeting, and lifecycle programs.
- Contribute to a test-and-learn culture focused on improving conversion and ROI.
Qualifications
- 3–7 years experience in B2B marketing, with a strong focus on demand generation, field marketing, and/or events.
- Proven experience delivering events and programmes that generate pipeline in enterprise or consulting environments.
- Strong understanding of account-based marketing and complex B2B sales cycles.
- Hands‑on experience with marketing automation and CRM platforms (e.g. HubSpot, Marketo, Salesforce).
- Excellent project management skills, with the ability to manage multiple programs simultaneously.
- Strong stakeholder management and experience working closely with sales teams.
- Experience working for a global company and/or multicultural teams.
We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and underrepresented groups to our job positions.
Marketing Analyst employer: CI&T Software S.A.
CI&T is an exceptional employer that champions innovation and collaboration, offering a vibrant work culture where creativity thrives. With a strong commitment to employee growth, we provide ample opportunities for professional development and the chance to work alongside a diverse team of experts in our London office. Our hybrid model ensures flexibility while fostering meaningful connections through strategic events and engagement initiatives, making CI&T a rewarding place to advance your career in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with professionals in the marketing field. Don’t be shy—introduce yourself and share your passion for demand generation and events!
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights, articles, and your own thoughts on marketing trends. This not only builds your personal brand but also attracts potential employers who are looking for someone just like you!
✨Tip Number 3
Prepare for interviews by researching the company and its recent events. Be ready to discuss how your experience aligns with their goals, especially in pipeline generation and account engagement. Show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Analyst. Highlight your experience in B2B marketing, demand generation, and events. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Be genuine and let your personality come through.
Showcase Relevant Experience:When detailing your past roles, focus on specific achievements related to event execution and pipeline generation. We love numbers, so if you can quantify your success, do it! It helps us see the impact you've made.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at CI&T Software S.A.
✨Know Your Stuff
Before the interview, dive deep into the company’s background and their approach to tech transformation. Familiarise yourself with their recent projects and how they integrate AI into their solutions. This will not only show your genuine interest but also help you tailor your responses to align with their values.
✨Showcase Your Event Experience
Since the role focuses heavily on events and demand generation, prepare specific examples of past events you've managed. Highlight your project management skills and how you’ve successfully driven engagement and pipeline growth through these events. Be ready to discuss challenges you faced and how you overcame them.
✨Understand the Sales Connection
This position requires a strong alignment between marketing and sales. Brush up on account-based marketing strategies and be prepared to discuss how you’ve collaborated with sales teams in the past. Share insights on how you can enhance participation from high-value prospects through targeted strategies.
✨Data-Driven Mindset
The role involves tracking performance and optimising strategies based on data. Be ready to talk about how you’ve used analytics in previous roles to inform your decisions. Discuss any tools you’ve used, like HubSpot or Salesforce, and how they helped you improve event outcomes and ROI.
