Business Development Manager in Coventry

At Cistermiser, we are market leaders in intelligent water management solutions, helping organisations reduce water consumption, improve sustainability performance, and drive operational efficiency across commercial buildings. Part of the Genuit Group, we combine long-term stability with a culture built on teamwork, accountability and continuous improvement. We encourage fresh ideas, invest in development and are committed to creating a safe, inclusive and supportive workplace where everyone feels like they belong.

We are looking for an ambitious and commercially driven Business Development Manager to join our growing sales team. This is a high-impact field sales role focused on winning and developing commercial washroom projects across both public and private sectors. This is an exciting opportunity for a proactive sales professional with experience in the plumbing, heating, or commercial building services sector who thrives on creating opportunities, building relationships, and closing high-value projects.

The Role: As Business Development Manager, you will take ownership of a defined territory and be responsible for generating new business growth through specification-led sales activity. You will work closely with end users, estates and sustainability teams, building owners and facilities managers to create demand for Cistermiser’s range of commercial washroom flushing systems and cold water tank management solutions. The role will cover the midlands, and ideal candidates will be on patch in this location.

Your focus will include:

• Developing new business opportunities across commercial washroom refurbishment and new-build projects
• Creating demand with clients, estates teams, sustainability managers, building owners, and facilities management professionals
• Working with merchant and distribution partners including Wolseley, BSS, and City Plumbing while building relationships with M&E contractors and FM contractors
• Presenting water-saving solutions and demonstrating ROI through washroom water surveys while building and maintaining a strong project pipeline using CRM systems
• Specifying products from project drawings and sanitaryware schedules
• Managing projects from initial lead generation through to survey, business case development, specification, and close

Projects will range across sectors including:

• Education
• Hotels & hospitality
• Leisure facilities
• Public sector
• Commercial buildings
• Private sector developments

What We’re Looking For: We are seeking a motivated, energetic, and commercially astute sales professional who enjoys winning business and building long-term client relationships. The ideal candidate will have:

• Field sales experience within the plumbing, heating, or commercial building services sector and experience selling through specification channels and engaging with decision makers
• Strong relationship-building and consultative sales skills
• Experience working with M&E contractors, FM contractors, consultants, architects, or end-user clients
• Knowledge of merchant routes to market including Wolseley, City Plumbing, or BSS
• A proven track record of generating new business

Ideally, you will have sold products such as:

• Flushing systems
• Flush controls
• Urinal flushing solutions
• Washroom valves
• Showers
• Sanitaryware
• Commercial washroom products
• Related plumbing solutions

Most importantly, you will be:

• A proactive hunter mentality sales professional
• Personable and confident in front of customers
• Dynamic, enthusiastic, and self-motivated
• Highly organised with strong commercial awareness
• Passionate about delivering sustainable water-saving solutions

Why Join Cistermiser? At Cistermiser, you’ll be joining an established and respected brand with a strong reputation for innovation and sustainability in the commercial water management sector. You’ll have the opportunity to work on meaningful projects that help organisations reduce water waste, lower costs, and improve environmental performance — while building a successful and rewarding sales career. If you are driven by winning new business and want to be part of a growing and forward-thinking organisation, we’d love to hear from you.