Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Engage with leads, qualify them, and convert opportunities to drive business growth.
- Company: Cision empowers individuals to make an impact in a collaborative and innovative environment.
- Benefits: Enjoy a diverse workplace, flexible work options, and opportunities for personal growth.
- Why this job: Shape the future of communication while making meaningful contributions to brands.
- Qualifications: Bachelor’s degree and 2 years of experience in lead qualification required.
- Other info: Cision values diversity and inclusion, ensuring a welcoming environment for all.
The predicted salary is between 28800 - 48000 ÂŁ per year.
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow. Empower your impact at Cision. Be seen, be understood, be you.
The Marketing Development Representative (MDR) is responsible for managing time-sensitive, marketing-driven interactions to generate new business opportunities. This role involves handling Automated Qualified Leads (AQLs) from the Marketing team, such as inbound demo requests and profiled form submissions. The MDR plays a crucial role in qualifying leads, converting them into pipeline opportunities, and contributing to overall revenue growth.
Key Responsibilities- Lead Qualification & Conversion
- Identify and qualify leads based on Cision’s Ideal Customer Profile (ICP) to build a strong pipeline.
- Maintain an optimal conversion rate for Marketing Qualified Leads (MQLs) to maximize efficiency.
- Conduct outreach via calls and emails to engage with MQLs, including inbound demo requests and profiled form submissions.
- Nurture leads from conferences, webinars, and Cision-hosted events to drive engagement.
- Collaboration & Process Management
- Work closely with Sales, Marketing, and Business Development teams to ensure smooth lead handoff and follow-up.
- Maintain accurate lead tracking and updates in Salesforce to monitor progress and results.
- Develop a strong understanding of Cision’s products, services, and customer use cases to effectively communicate value to potential clients.
- Bachelor’s degree in a relevant field.
- At least 2 years of experience in lead qualification and conversion.
- Proven ability to convert marketing-generated leads into opportunities.
- Strong organizational and prioritization skills.
- Excellent ability to build rapport with clients and internal teams.
- Highly motivated to exceed sales targets.
- Coachable, proactive, and results-driven mindset.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com. Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses. Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact.
Marketing Development Representative employer: Cision
Contact Detail:
Cision Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Development Representative
✨Tip Number 1
Familiarise yourself with Cision's Ideal Customer Profile (ICP). Understanding who their target customers are will help you qualify leads more effectively and demonstrate your knowledge during interviews.
✨Tip Number 2
Brush up on your lead qualification techniques. Be prepared to discuss specific strategies you've used in the past to convert marketing-generated leads into opportunities, as this is a key responsibility of the role.
✨Tip Number 3
Showcase your collaboration skills. Since the role involves working closely with Sales, Marketing, and Business Development teams, be ready to share examples of how you've successfully collaborated in previous positions.
✨Tip Number 4
Demonstrate your understanding of Cision’s products and services. Research their offerings and think about how you can communicate their value to potential clients, as this will set you apart from other candidates.
We think you need these skills to ace Marketing Development Representative
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities of a Marketing Development Representative at Cision. Familiarise yourself with lead qualification processes and the importance of collaboration with sales and marketing teams.
Tailor Your CV: Make sure your CV highlights relevant experience in lead qualification and conversion. Use specific examples that demonstrate your ability to engage with clients and exceed sales targets, as these are key aspects of the role.
Craft a Compelling Cover Letter: Write a cover letter that reflects your understanding of Cision's values and mission. Emphasise your motivation to contribute to their success and how your skills align with their needs, particularly in nurturing leads and driving engagement.
Showcase Your Soft Skills: In your application, highlight your organisational skills, ability to build rapport, and proactive mindset. These soft skills are crucial for the MDR role and will help you stand out as a candidate who can thrive in Cision's collaborative environment.
How to prepare for a job interview at Cision
✨Understand Cision's Values
Before the interview, take some time to research Cision's mission and values. Familiarise yourself with their commitment to diversity, equity, and inclusion, as well as their focus on collaboration and innovation. This will help you align your answers with what they value in a candidate.
✨Showcase Your Lead Qualification Skills
Be prepared to discuss your experience in lead qualification and conversion. Highlight specific examples where you've successfully identified and nurtured leads, particularly in a marketing-driven environment. This will demonstrate your ability to contribute to their revenue growth.
✨Demonstrate Strong Communication Skills
As a Marketing Development Representative, effective communication is key. Practice articulating how you would engage with potential clients through calls and emails. Be ready to showcase your ability to build rapport and convey the value of Cision’s products and services.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. Inquire about the team dynamics, the tools they use for lead tracking, or how success is measured in the role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
