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For Companies At a Glance
- Tasks: Lead competitive intelligence strategies to drive Cisco's market growth and partner success.
- Company: Join Cisco, a global leader in networking and cybersecurity solutions.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant company culture.
- Why this job: Be part of a dynamic team shaping the future of technology and making a real impact.
- Qualifications: 5 years in business or channels, with 2-5 years in Cisco sales or management experience.
- Other info: This role requires an EU work permit and offers a chance to collaborate with top industry professionals.
The predicted salary is between 43200 - 72000 £ per year.
Manager, RTM and Channels Competitive Enablement
The Team
The Competitive Intelligence team informs on Cisco strategic GTM and driving strategy across Routing, Switching, Wireless, Optics, Security, CAI, OT, Core Software and Solutions. Our customer is Sales and Partner Sales. Our stakeholders include Networking and Compute AI, Security, Collaboration and I&MI Architecture teams, as well as, WW Channels, Services, Systems Engineering, Marketing, Sales Enablement, Strategic Product Marketing, and Distribution Teams.
Our accountabilities include:
- Drive channel strategy by partnering with worldwide and regional partner orgs, worldwide and regional distribution orgs, and managed service provider org.
- Drive field and channel investment and pricing decisions for standard and non-standard programs.
- Create new competitive product offers to drive growth.
- Create localized offers for country or segment specific initiatives.
- Drive competitive testing, enablement, and strategy to arm the sales, systems engineering, and partners with the right information at the right time to win.
- Provide feedback to platform product management groups on market trends and competitive threats.
- Drive QBR content from GTM perspective.
- Partner with Product and Solutions Marketing team to map GTM initiatives directly to marketing plan.
- Lead development of new business models that cut across multiple product groups.
To achieve the above objectives, Channel Partners are a key part of GTM success for the BE including offers, programs, early field trials (EFT), Alpha and Beta Product Controlled Introduction, and global segment readiness. The BE Partner Leader accomplishes this by understanding global markets by Enterprise, Commercial, and Small Business segments, value chain assessments, and competitive intelligence.
Key Responsibilities Include:
- Product Positioning by GEO, Segment, RTM Portfolio Rationalization based upon how Partners/Customer sell/purchase EISG products
- SME for Cisco Channels Tier One, Tier 2, Distributors as requested by GPO
- Partner Readiness Content Creation – partner with Marketing to ensure content is field ready and supports partner enablement
- Forecast EN Partner Capacity for EN portfolio
- Identify EFT opportunities for Tier One, Two, and Distributors Partners
- Regular Partner visits accompanied by Channels, Account Team Members
- Value Chain Assessments of Partners, Competitors, Emerging Competitors
- Collaborate daily (if not hourly) with GPO for strategic alignment and ideation
Demonstrated Competencies Required:
- Results and Action Orientation
- Communications, Written, Public Speaking
Experience Required:
- 5 years in business, channels, engineering
- 2-5 Years Cisco Sales or Channels Management Experience
- Understanding of Cisco Routes to Market
Competitive Intelligence Leader. employer: Cisco
Contact Detail:
Cisco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Competitive Intelligence Leader.
✨Tip Number 1
Familiarise yourself with Cisco's products and services, especially in Routing, Switching, and Security. Understanding their competitive landscape will help you articulate how you can contribute to the Competitive Intelligence team.
✨Tip Number 2
Network with current or former Cisco employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations for the Competitive Intelligence Leader role.
✨Tip Number 3
Stay updated on market trends and competitive threats in the tech industry. Being knowledgeable about these topics will demonstrate your proactive approach and readiness to tackle challenges in the role.
✨Tip Number 4
Prepare to discuss your experience in channel strategy and partner enablement during interviews. Highlight specific examples where you've successfully driven growth or developed new business models in previous roles.
We think you need these skills to ace Competitive Intelligence Leader.
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in competitive intelligence, sales enablement, and channel strategy. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Cisco's market position and how your skills can contribute to their competitive intelligence efforts. Be specific about your achievements in similar roles.
Highlight Relevant Experience: In your application, emphasise your experience with product positioning, partner readiness, and market analysis. Provide examples of how you've successfully driven channel strategies or enabled sales teams in the past.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Cisco
✨Understand Cisco's Competitive Landscape
Before the interview, make sure to research Cisco's position in the market. Familiarise yourself with their products and services, especially in Routing, Switching, and Security. This knowledge will help you discuss how your experience aligns with their competitive strategies.
✨Showcase Your Channel Strategy Experience
Be prepared to discuss your previous experiences in channel management and strategy development. Highlight specific examples where you've successfully driven channel investments or created competitive offers that led to growth.
✨Demonstrate Strong Communication Skills
As a Competitive Intelligence Leader, effective communication is key. Practice articulating your thoughts clearly and confidently. Be ready to present your ideas on how to arm sales teams with the right information to win against competitors.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think of situations where you've had to analyse market trends or competitive threats and how you responded to them. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
