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For Companies At a Glance
- Tasks: Lead customer marketing and content strategy for EMEA, driving advocacy and thought leadership.
- Company: Join Splunk, a Cisco company, known for innovation and inclusivity in tech.
- Benefits: Enjoy flexible work options, competitive salary, and a vibrant company culture.
- Why this job: Make an impact by crafting compelling customer stories and engaging with diverse markets.
- Qualifications: 7+ years in customer or content marketing; strong leadership and storytelling skills required.
- Other info: Fluency in English is essential; French or German is a plus!
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Senior Manager, Customer Marketing & Strategic Content
Responsibilities: “I want to and CAN do that!”
Strategy Development & Execution
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Take the reins on our customer advocacy and thought leadership strategy for EMEA! Craft regional plans that blend big global themes with local flavour, think customer stories, original content, and a strong pulse on what matters in your market.
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Be the ultimate connector, work hand-in-hand with global advocacy, marketing, and sales to make magic happen. Swap best practices and share resources.
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Sync up with the global content team, bringing EMEA’s insights to the table and making sure our content lands just right in the region.
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Lead and motivate your team of two regional marketers, empowering them to bring our thought leadership and customer marketing vision to life.
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Oversee budgets for customer advocacy and content programs, ensuring resources are allocated effectively to maximise impact and results.
Customer Advocacy
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Own and drive the regional customer advocacy program, partnering with sales and customer success to identify, build, and strengthen relationships with our standout customer advocates.
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Develop and embed a customer storytelling strategy that features authentic customer voices and success stories across all regional campaigns and channels.
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Hunt down, polish, and share powerful customer stories, testimonials, case studies, and speaker opportunities that spotlight real value and spark engagement.
Thought Leadership & Content Creation
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Collaborate with the global content marketing team to keep our strategy sharp and our content regionally relevant.
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Lead quarterly thought leadership launches (like “State of Observability” and “Cost of Downtime”), driving awareness, demand, and customer engagement.
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Build a content program for CXO engagement—think French and German podcasts, Perspectives pieces, sponsored content, and more. Make sure executive engagement programs (EBC, CBC, ESP) are powered by top-notch thought leadership.
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Team up with regional content marketers to ace the EMEA localisation and translation strategy, delivering standout content for France and Germany
Program Impact & Continuous Improvement
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Set the bar for success – define, track, and share the metrics that matter for advocacy and thought leadership programs.
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Monitor participation, business impact, and feedback. Use what you learn to keep our initiatives fresh, relevant, and impactful.
Requirements: What You Bring to the Table
Education & Experience
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You’ve got 7+ years of experience in customer marketing, content marketing, or thought leadership.
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You know EMEA inside and out, especially when it comes to managing regional programs, nailing localisation, and communicating across cultures.
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You’re a proven leader with a knack for building and inspiring high-performing teams.
Skills & Knowledge
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You live and breathe customer-centricity,always championing customer needs and weaving their insights into every program.
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You’re a master storyteller who can create and edit compelling content across every channel (written, video, audio, you name it).
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You know how to connect, influence, and rally teams and stakeholders at every level.
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You’ve run integrated marketing campaigns and love getting creative with advocacy and influencer programs.
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You are highly organised and adept at managing multiple projects simultaneously.
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You’re fluent in English (fluency in French and/or German is highly desirable!)
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You know your way around marketing CRMs and analytics tools
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You’re data-driven, always tracking, analysing, and optimising to make sure programs hit the mark.
Splunk, a Cisco company, is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
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Senior Manager, Customer Marketing & Strategic Content employer: Cisco Systems
Contact Detail:
Cisco Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Customer Marketing & Strategic Content
✨Tip Number 1
Familiarise yourself with the latest trends in customer marketing and thought leadership, especially within the EMEA region. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to our strategy.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in customer advocacy and content creation. Engaging with others can provide insights into best practices and may even lead to valuable connections that could support your application.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led or contributed to in the past. Highlighting your achievements in customer marketing and your ability to drive engagement will demonstrate your capability for this role.
✨Tip Number 4
Showcase your understanding of localisation strategies by researching how different cultures within EMEA respond to marketing content. Being able to articulate this knowledge during discussions will set you apart as a candidate who truly understands the regional nuances.
We think you need these skills to ace Senior Manager, Customer Marketing & Strategic Content
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in customer marketing and content creation. Use specific examples that demonstrate your leadership skills and ability to manage regional programmes, especially in the EMEA region.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer advocacy and thought leadership. Mention how your background aligns with the responsibilities outlined in the job description, and provide examples of successful campaigns you've led.
Showcase Your Storytelling Skills: Since storytelling is a key part of this role, include a brief section in your application that showcases your ability to create compelling narratives. This could be a short case study or an example of a successful content piece you’ve developed.
Highlight Data-Driven Achievements: Emphasise your experience with analytics tools and how you've used data to drive marketing decisions. Include metrics that demonstrate the impact of your previous campaigns, as this will resonate well with the hiring team.
How to prepare for a job interview at Cisco Systems
✨Showcase Your Leadership Skills
As a Senior Manager, you'll need to demonstrate your ability to lead and inspire a team. Prepare examples of how you've successfully managed teams in the past, focusing on your approach to motivating and empowering others.
✨Understand the EMEA Market
Familiarise yourself with the specific challenges and opportunities within the EMEA region. Be ready to discuss how you would tailor customer marketing strategies to resonate with diverse cultures and local preferences.
✨Highlight Your Storytelling Ability
Since storytelling is key to this role, prepare to share examples of compelling content you've created. Discuss how you’ve used customer stories to drive engagement and advocacy in previous positions.
✨Be Data-Driven
The job requires a strong focus on metrics and continuous improvement. Be prepared to talk about how you've tracked and analysed campaign performance in the past, and how you used that data to optimise future initiatives.
