Services & Software Sales Director - UK

Services Sales is one of the most strategic growth areas for Cisco in the UK&I. Our team is essential in accelerating the adoption of Cisco’s service and software solutions, expanding our presence across industries, and growing customer satisfaction. As we evolve our Go-to-Market model to focus on Services, Software, and Solutions, we seek a transformational leader to inspire change and drive performance.

The Director, Services and Software Sales will lead Cisco’s Services and Software Sales strategy across the UK. This strategic leadership role is responsible for revenue growth, market execution, and operational transformation while encouraging strong internal collaboration. The role demands a dynamic leader with a balance of commercial acumen, executive influence, and people leadership.

This is a unique opportunity for a seasoned sales, services, or consulting leader to guide a high-impact team at the center of Cisco’s shift toward customer-centric, service-led engagements.

Key Responsibilities

Define and communicate a compelling vision for Services and Software Sales aligned with Cisco’s UK&I priorities and global strategy.

Sales Strategy & Execution

Lead the design and rollout of an agile Go-to-Market model. Guide teams in account planning, customer value creation, and Challenger-based sales methodologies.

Market Development & Innovation

Identify market opportunities and trends to expand Cisco’s services portfolio. Drive innovation through digital and automated service delivery to enhance customer value.

Own financial targets across bookings, revenue, and OPEX. Ensure accurate forecasting and deliver deep insights into financial and market performance.

Cross-Functional Collaboration

Partner closely with Cisco’s architecture, partner, and customer experience teams to ensure alignment and execution of strategic priorities.

Build a high-performance, empowered culture. Delegate effectively and develop future leaders through mentorship and structured talent development.

Minimum Qualifications

• 10+ years of experience successfully leading sales teams in technology or services-led organisations.
• Proven experience of selling professional services and navigating complex customer environments and building trusted relationships with senior stakeholders.
• Strong background in sales leadership and general management at a senior level.
• Demonstrated success in building and driving go-to-market strategies.
• Experience navigating complex customer environments and building trusted relationships.

Preferred Qualifications

• Strong alignment with Cisco’s mission, values, and strategic goals.
• Executive presence, strong EQ, and ability to develop and encourage high-performing teams.
• Ability to lead short-term execution while focusing on long-term outcomes.
• Excellent influencing skills across all levels of internal and external organisations.

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating confidently for 40 years to build solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, transparency, and insights across the entire digital footprint. Simply put – we power the future.

Fuelled by the depth and breadth of our technology, we experiment and build meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Meet the Team

Services Sales is one of the most strategic growth areas for Cisco in the UK&I. Our team is essential in accelerating the adoption of Cisco’s service and software solutions, expanding our presence across industries, and growing customer satisfaction. As we evolve our Go-to-Market model to focus on Services, Software, and Solutions, we seek a transformational leader to inspire change and drive performance.

The Director, Services and Software Sales will lead Cisco’s Services and Software Sales strategy across the UK. This strategic leadership role is responsible for revenue growth, market execution, and operational transformation while encouraging strong internal collaboration. The role demands a dynamic leader with a balance of commercial acumen, executive influence, and people leadership.

This is a unique opportunity for a seasoned sales, services, or consulting leader to guide a high-impact team at the center of Cisco’s shift toward customer-centric, service-led engagements.

Key Responsibilities

Vision & Leadership

Define and communicate a compelling vision for Services and Software Sales aligned with Cisco’s UK&I priorities and global strategy.

Sales Strategy & Execution

Lead the design and rollout of an agile Go-to-Market model. Guide teams in account planning, customer value creation, and Challenger-based sales methodologies.

Market Development & Innovation

Identify market opportunities and trends to expand Cisco’s services portfolio. Drive innovation through digital and automated service delivery to enhance customer value.

Financial Ownership

Own financial targets across bookings, revenue, and OPEX. Ensure accurate forecasting and deliver deep insights into financial and market performance.

Cross-Functional Collaboration

Partner closely with Cisco’s architecture, partner, and customer experience teams to ensure alignment and execution of strategic priorities.

People Leadership & Talent Development

Build a high-performance, empowered culture. Delegate effectively and develop future leaders through mentorship and structured talent development.

Minimum Qualifications

• 10+ years of experience successfully leading sales teams in technology or services-led organisations.
• Proven experience of selling professional services and navigating complex customer environments and building trusted relationships with senior stakeholders.
• Strong background in sales leadership and general management at a senior level.
• Demonstrated success in building and driving go-to-market strategies.
• Experience navigating complex customer environments and building trusted relationships.

Preferred Qualifications

• Strong alignment with Cisco’s mission, values, and strategic goals.
• Executive presence, strong EQ, and ability to develop and encourage high-performing teams.
• Ability to lead short-term execution while focusing on long-term outcomes.
• Excellent influencing skills across all levels of internal and external organisations.

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating confidently for 40 years to build solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, transparency, and insights across the entire digital footprint. Simply put – we power the future.

Fuelled by the depth and breadth of our technology, we experiment and build meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees haveaccess to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days ofvacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Offpolicy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter. Up to 80 hours ofunused sick timewill be carried forwardfrom one calendar yearto the nextsuch that the maximum number of sick time hours an employee may have available is160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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