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- Tasks: Plan and execute exciting marketing campaigns with top tech vendors.
- Company: Join a dynamic team at a leading marketing firm.
- Benefits: Competitive salary, flexible hours, and opportunities for growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make an impact in the tech industry while honing your marketing skills.
- Qualifications: 1+ year of relevant marketing experience and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
The Vendor Marketing Specialist is responsible for planning, executing, and optimising vendor-led marketing initiatives in close coordination with the Marketing Manager, internal stakeholders, external vendors, and third-party partners. The role focuses on demand generation, pipeline contribution, digital execution, and ROI-driven campaigns across multiple channels.
Key Responsibilities
- Build and maintain strong relationships with technology vendors and strategic partners, understanding their business goals, target audiences, and marketing objectives.
- Develop and execute joint marketing strategies and co-funded campaigns aligned with both vendor objectives and Hiperdist’s commercial goals.
- Negotiate and manage marketing agreements, MDF usage, and co-investment plans with vendors.
- Plan and run demand generation campaigns across digital, partner, and event channels to generate qualified leads and support sales pipeline growth.
- Execute integrated campaigns including email marketing, LinkedIn campaigns, webinars, landing pages, and partner promotions.
- Ensure effective lead handover, tracking, and follow-up alignment with sales teams through CRM and reporting tools.
- Create and manage co-branded marketing content such as blogs, case studies, whitepapers, videos, infographics, and social media assets.
- Develop vendor-specific marketing collateral ensuring brand consistency, clear value propositions, and regional relevance.
- Work closely with design and content teams to deliver high-quality creative assets on time.
- Manage and update company and campaign websites using WordPress, including landing pages, microsites, and event pages.
- Maintain strong SEO knowledge, applying on-page optimisation, keyword strategy, metadata, and content structure to improve organic visibility and traffic.
- Support the implementation of the Group Digital Strategy, ensuring campaigns are digitally optimised and measurable.
- Plan, coordinate, and execute vendor-led events including webinars, workshops, partner enablement sessions, trade shows, and conferences.
- Manage end-to-end event logistics, registrations, speaker coordination, and post-event follow-ups to maximise engagement and lead conversion.
- Monitor campaign performance using analytics and reporting tools, tracking KPIs such as leads, MQLs, pipeline contribution, and ROI.
- Prepare performance reports and insights for internal stakeholders and vendors, recommending data-driven optimisations.
- Continuously refine campaigns based on results and feedback.
- Manage the vendor marketing budget, ensuring efficient allocation of resources and compliance with approved spend.
- Track costs, ROI, and MDF utilisation, ensuring transparency and accountability.
- Collaborate cross-functionally with sales, product marketing, finance, design, and content teams to ensure smooth execution of campaigns.
- Support vendor training and enablement, ensuring partners understand Hiperdist’s positioning, offerings, and go-to-market approach.
- Gather feedback post-campaign and apply learnings to improve future initiatives.
- Stay up to date with marketing trends, digital tools, and emerging technologies to keep vendor marketing initiatives innovative and competitive.
- Proactively identify opportunities to improve processes, campaign effectiveness, and partner engagement.
Marketing Specialist employer: CIS Integration International
Contact Detail:
CIS Integration International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Networking is key! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove demand generation or ROI. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each application. Research the company and its vendors, and mention how your experience aligns with their goals in your conversations. It shows you’re genuinely interested.
✨Tip Number 4
Use our website to apply! We’ve got loads of resources to help you prepare for interviews and understand what we’re looking for. Plus, applying directly through us gives you a better shot at standing out!
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Specialist role. Highlight your relevant experience, especially in demand generation and campaign execution. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about vendor marketing and how you can contribute to our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Use metrics to demonstrate your impact, like lead generation numbers or successful campaigns. We’re all about results!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join the StudySmarter family!
How to prepare for a job interview at CIS Integration International
✨Know Your Vendors
Before the interview, research the technology vendors and strategic partners relevant to the role. Understand their business goals and marketing objectives so you can discuss how your experience aligns with their needs.
✨Showcase Your Campaign Success
Prepare specific examples of demand generation campaigns you've executed in the past. Be ready to discuss the strategies you used, the results achieved, and how you tracked performance metrics like leads and ROI.
✨Demonstrate Digital Savvy
Brush up on your digital marketing skills, especially SEO and content management. Be prepared to talk about your experience with tools like WordPress and analytics platforms, and how you've optimised campaigns for better visibility.
✨Collaboration is Key
Highlight your experience working cross-functionally with teams like sales, design, and content. Share examples of how you've collaborated to ensure smooth campaign execution and how you’ve gathered feedback to improve future initiatives.