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For Companies At a Glance
- Tasks: Plan and execute exciting marketing campaigns with top tech vendors.
- Company: Join a dynamic team at a leading marketing firm.
- Benefits: Enjoy competitive pay, flexible hours, and growth opportunities.
- Other info: Fast-paced environment with plenty of chances to innovate and learn.
- Why this job: Make an impact in the tech world while honing your marketing skills.
- Qualifications: 1+ year of marketing experience and a passion for collaboration.
The predicted salary is between 30000 - 40000 £ per year.
The Vendor Marketing Specialist is responsible for planning, executing, and optimising vendor-led marketing initiatives in close coordination with the Marketing Manager, internal stakeholders, external vendors, and third-party partners. The role focuses on demand generation, pipeline contribution, digital execution, and ROI-driven campaigns across multiple channels.
Key Responsibilities
- Build and maintain strong relationships with technology vendors and strategic partners, understanding their business goals, target audiences, and marketing objectives.
- Develop and execute joint marketing strategies and co-funded campaigns aligned with both vendor objectives and Hiperdist’s commercial goals.
- Negotiate and manage marketing agreements, MDF usage, and co-investment plans with vendors.
- Plan and run demand generation campaigns across digital, partner, and event channels to generate qualified leads and support sales pipeline growth.
- Execute integrated campaigns including email marketing, LinkedIn campaigns, webinars, landing pages, and partner promotions.
- Ensure effective lead handover, tracking, and follow-up alignment with sales teams through CRM and reporting tools.
- Create and manage co-branded marketing content such as blogs, case studies, whitepapers, videos, infographics, and social media assets.
- Develop vendor-specific marketing collateral ensuring brand consistency, clear value propositions, and regional relevance.
- Work closely with design and content teams to deliver high-quality creative assets on time.
- Manage and update company and campaign websites using WordPress, including landing pages, microsites, and event pages.
- Maintain strong SEO knowledge, applying on-page optimisation, keyword strategy, metadata, and content structure to improve organic visibility and traffic.
- Support the implementation of the Group Digital Strategy, ensuring campaigns are digitally optimised and measurable.
- Plan, coordinate, and execute vendor-led events including webinars, workshops, partner enablement sessions, trade shows, and conferences.
- Manage end-to-end event logistics, registrations, speaker coordination, and post-event follow-ups to maximise engagement and lead conversion.
- Monitor campaign performance using analytics and reporting tools, tracking KPIs such as leads, MQLs, pipeline contribution, and ROI.
- Prepare performance reports and insights for internal stakeholders and vendors, recommending data-driven optimisations.
- Continuously refine campaigns based on results and feedback.
- Manage the vendor marketing budget, ensuring efficient allocation of resources and compliance with approved spend.
- Track costs, ROI, and MDF utilisation, ensuring transparency and accountability.
- Collaborate cross-functionally with sales, product marketing, finance, design, and content teams to ensure smooth execution of campaigns.
- Support vendor training and enablement, ensuring partners understand Hiperdist’s positioning, offerings, and go-to-market approach.
- Gather feedback post-campaign and apply learnings to improve future initiatives.
- Stay up to date with marketing trends, digital tools, and emerging technologies to keep vendor marketing initiatives innovative and competitive.
- Proactively identify opportunities to improve processes, campaign effectiveness, and partner engagement.
Marketing Specialist in England employer: CIS Integration International
Contact Detail:
CIS Integration International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist in England
✨Tip Number 1
Networking is key! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove demand generation or ROI. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each application. Research the company and its vendors, and mention how your experience aligns with their goals in your conversations. It shows you’re genuinely interested.
✨Tip Number 4
Leverage our website! We’ve got loads of resources and job listings that can help you find the perfect fit. Plus, applying through us gives you a better chance of standing out to employers.
We think you need these skills to ace Marketing Specialist in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Specialist role. Highlight your relevant experience, especially in demand generation and campaign execution. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about vendor marketing and how you can contribute to our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements: When detailing your past roles, focus on your achievements. Use metrics to demonstrate your impact, like lead generation numbers or successful campaigns. We’re all about ROI-driven results here at StudySmarter!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at CIS Integration International
✨Know Your Vendors
Before the interview, research the vendors and partners the company works with. Understand their business goals and marketing objectives. This will help you demonstrate your ability to build strong relationships and align marketing strategies effectively.
✨Showcase Your Campaign Experience
Prepare specific examples of demand generation campaigns you've executed in the past. Be ready to discuss the channels you used, how you tracked performance, and the results achieved. This will highlight your hands-on experience and understanding of ROI-driven marketing.
✨Master Digital Marketing Tools
Familiarise yourself with tools like WordPress for website management and analytics platforms for tracking campaign performance. Mention any relevant experience you have with SEO and digital marketing strategies, as this is crucial for the role.
✨Be Ready for Collaboration Questions
Expect questions about cross-functional collaboration. Think of examples where you've worked with sales, design, or content teams to execute a campaign. Highlight your communication skills and ability to gather feedback to improve future initiatives.