Job Title: Vendor Marketing Specialist
Role Overview
The Vendor Marketing Specialist is responsible for planning, executing, and optimising vendor-led marketing initiatives in close coordination with the Marketing Manager, internal stakeholders, external vendors, and third-party partners. The role focuses on demand generation, pipeline contribution, digital execution, and ROI-driven campaigns across multiple channels.
Key Responsibilities
Vendor & Partner Marketing
- Build and maintain strong relationships with technology vendors and strategic partners, understanding their business goals, target audiences, and marketing objectives.
- Develop and execute joint marketing strategies and co-funded campaigns aligned with both vendor objectives and Hiperdist’s commercial goals.
- Negotiate and manage marketing agreements, MDF usage, and co-investment plans with vendors.
Demand Generation & Campaign Execution
- Plan and run demand generation campaigns across digital, partner, and event channels to generate qualified leads and support sales pipeline growth.
- Execute integrated campaigns including email marketing, LinkedIn campaigns, webinars, landing pages, and partner promotions.
- Ensure effective lead handover, tracking, and follow-up alignment with sales teams through CRM and reporting tools.
Content & Collateral Development
- Create and manage co-branded marketing content such as blogs, case studies, whitepapers, videos, infographics, and social media assets.
- Develop vendor-specific marketing collateral ensuring brand consistency, clear value propositions, and regional relevance.
- Work closely with design and content teams to deliver high-quality creative assets on time.
Website, SEO & Digital Marketing
- Manage and update company and campaign websites using WordPress, including landing pages, microsites, and event pages.
- Maintain strong SEO knowledge, applying on-page optimisation, keyword strategy, metadata, and content structure to improve organic visibility and traffic.
- Support the implementation of the Group Digital Strategy, ensuring campaigns are digitally optimised and measurable.
Event Marketing & Logistics
- Plan, coordinate, and execute vendor-led events including webinars, workshops, partner enablement sessions, trade shows, and conferences.
- Manage end-to-end event logistics, registrations, speaker coordination, and post-event follow-ups to maximise engagement and lead conversion.
Performance Tracking & Reporting
- Monitor campaign performance using analytics and reporting tools, tracking KPIs such as leads, MQLs, pipeline contribution, and ROI.
- Prepare performance reports and insights for internal stakeholders and vendors, recommending data-driven optimisations.
- Continuously refine campaigns based on results and feedback.
Budget Management
- Manage the vendor marketing budget, ensuring efficient allocation of resources and compliance with approved spend.
- Track costs, ROI, and MDF utilisation, ensuring transparency and accountability.
Cross-Functional Collaboration & Enablement
- Collaborate cross-functionally with sales, product marketing, finance, design, and content teams to ensure smooth execution of campaigns.
- Support vendor training and enablement, ensuring partners understand Hiperdist’s positioning, offerings, and go-to-market approach.
- Gather feedback post-campaign and apply learnings to improve future initiatives.
Continuous Improvement
- Stay up to date with marketing trends, digital tools, and emerging technologies to keep vendor marketing initiatives innovative and competitive.
- Proactively identify opportunities to improve processes, campaign effectiveness, and partner engagement.
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