At a Glance
- Tasks: Drive commercial partnerships for Cirque du Soleil's touring shows and elevate guest experiences.
- Company: Join the creative powerhouse of Cirque du Soleil, where imagination knows no bounds.
- Benefits: Enjoy a comprehensive benefits package and complimentary show tickets.
- Other info: Inclusive workplace committed to equality and accessibility for all.
- Why this job: Be a key player in shaping the future of entertainment through innovative partnerships.
- Qualifications: Proven experience in business development and partnership sales with strong negotiation skills.
The predicted salary is between 49500 - 60500 £ per year.
About Us
We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.
Our Mission
Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.
The Opportunity
As Director, Commercial Sponsorship, you will serve as the strategic business development engine for Cirque du Soleil's touring shows, responsible for sourcing, negotiating, and executing commercial partnerships that generate incremental revenue, reduce operating costs, and elevate the guest experience. Working closely with Show General Managers, the VP, Commercial, and the VP, Sponsorship, you will act as both a local market catalyst and an enterprise connector, converting regional opportunities into tangible business value while ensuring alignment with Cirque du Soleil's broader commercial and partnership strategy. This role is for a commercially driven, relationship-first leader who thrives in an entrepreneurial environment and knows how to turn connections into contracts.
What You'll Do
Secure and execute partnership agreements — cash, value-in-kind, and hybrid arrangements, that generate incremental revenue, reduce operating costs, and create operational, promotional, and guest experience benefits for the show.
Negotiate commercial agreements and oversee partner activation on the ground, collaborating with show teams, F&B, and other stakeholders to ensure permitting, site approvals, load in/out, and build-out are executed smoothly.
Serve as a strategic business development partner to the General Manager and VP, Commercial — building and maintaining strong relationships with local businesses, tourism organizations, hospitality partners, media outlets, destination marketing organizations, venue partners, and community stakeholders.
Proactively source, develop, and convert local partnership opportunities that support show business objectives; maintain a robust pipeline of qualified opportunities and provide regular forecasting and performance reporting.
Act as on-the-ground point of contact for partners and partner agencies, collaborating with global account teams when relevant, and continuously identify new sources of commercial and business value.
Ensure all partnership opportunities align with Cirque du Soleil's enterprise sponsorship strategy, category management principles, and brand partnership guidelines; maintain consistency in contracting, activation standards, partner experience, and governance requirements.
Collaborate closely with the VP, Partnerships to identify opportunities with broader strategic or enterprise-wide value, share market intelligence and partner insights, and maintain strong working relationships with sponsorship sales and activation teams.
You'll be measured on:
Incremental revenue and value-in-kind generated, commercial value created, number and quality of agreements executed, partnership renewal and retention rates, qualified pipeline growth and forecast accuracy, cost savings enabled through partnerships, and overall contribution to show profitability, audience growth, and market visibility.
What You Bring
Must-Haves:
Proven experience in business development, partnership sales, sponsorship sales, advertising sales, or related commercial disciplines, with a commercially driven, relentlessly results-focused approach.
Demonstrated success generating incremental revenue through partnerships, business development initiatives, or strategic commercial relationships.
Experience structuring and negotiating cash, value-in-kind, and hybrid partnership agreements.
Experience in a client-facing role and in project management or partner activation in a global, multi-stakeholder environment.
Strong prospecting, networking, and relationship-building capabilities, constantly scanning the market for new opportunities and converting ideas into business outcomes.
Excellent communication, negotiation, and presentation skills, with the ability to build credibility and trust with partners, community leaders, and internal stakeholders.
Entrepreneurial mindset with the ability to act with urgency, thrive in ambiguity, and manage multiple opportunities simultaneously while maintaining disciplined execution.
Strong business acumen, uses market intelligence, performance data, and business insights to prioritize efforts, and balances show-level needs with Cirque du Soleil's broader enterprise commercial and partnership objectives.
What We Offer
Comprehensive benefits package.
Complimentary show tickets (4/year) and premiere access.
A high-visibility commercial leadership role with access to senior commercial leadership and real influence over touring show revenue performance and partnership strategy.
Cirque du Soleil Entertainment Group is committed to creating and maintaining an accessible and inclusive workplace. Proud ambassador of equality in employment, we are committed to eliminating discrimination based on age, skin color, origins, religion, sex, gender, sexual orientation and any other characteristic. Neutral and inclusive writing is now preferred for all new job postings. Accommodations are available for those with disabilities upon request throughout the recruitment process.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Director of Commercial Sponsorship - EMEA employer: Cirque du Soleil
Cirque du Soleil is an exceptional employer that fosters a vibrant and inclusive work culture, allowing employees to express their creativity while contributing to extraordinary projects. With a hybrid work model, comprehensive benefits, and ample opportunities for professional growth, team members are empowered to thrive in a dynamic environment that values innovation and collaboration. Join a passionate community dedicated to pushing the boundaries of imagination and delivering unforgettable experiences worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Commercial Sponsorship - EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cirque du Soleil and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cirque du Soleil are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cirque du Soleil on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cirque du Soleil. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Commercial Sponsorship - EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cirque du Soleil. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cirque du Soleil:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cirque du Soleil’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cirque du Soleil
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cirque du Soleil will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cirque du Soleil, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.