At a Glance
- Tasks: Lead exciting campaigns for top consumer brands and drive strategic thinking.
- Company: Join a multi-award-winning agency committed to making a positive impact.
- Benefits: Enjoy 27 days holiday, health insurance, and regular funded socials.
- Other info: Be part of a diverse team that values inclusion and personal growth.
- Why this job: Shape culturally relevant campaigns and build strong client relationships.
- Qualifications: Experience in consumer media relations and creative campaign development.
The predicted salary is between 50000 - 65000 £ per year.
Working Pattern: Full time, hybrid working
About Cirkle
We’re a multi-award-winning consumer and B2B comms agency representing some of Britain’s best loved brands and businesses. Quite simply, it’s our people that drive our agency and creating a culture which genuinely puts them at the heart of our operation and vision is what makes them feel counted. We are a B Corp and Blueprinted agency, and we take our commitment to using our business as a force for good seriously. We don’t tick boxes, we build and evolve initiatives, programmes and partnerships which create meaning, both for the people in our business, as well as the communities and stakeholders we serve. We are proud to be included in the 2024 Campaign Best Places to Work list and were shortlisted for the 2024 PR Week Best Places to Work.
About the role
Cirkle’s Consumer Brand Division is looking for an ambitious, culturally connected Account Director to help lead some of the UK’s most exciting consumer lifestyle and household brands. We’re looking for someone who lives and breathes earned media - a true publicity specialist with exceptional media instincts, strong journalist relationships and a passion for creating campaigns people genuinely talk about. From securing standout national coverage to spotting reactive opportunities before they break, this role is all about delivering earned-first ideas that cut through culture and conversation.
The day to day
As an integral senior leader within Cirkle’s Consumer team overseeing a dedicated team of consumer experts - you’ll drive strategic thinking, inspire creative excellence across accounts and build trusted, long‑term client partnerships. You’ll lead teams to deliver exceptional work, champion earned thinking across the agency and help shape campaigns that create meaningful results for clients and audiences alike.
Responsibilities will include:
- Cultivate and maintain strong senior client relationships, acting as a trusted advisor
- Partner with Cirkle’s central creative and strategy hub to shape bold, culturally relevant campaigns that deliver against client objectives
- Oversee campaign evaluation and reporting, ensuring results demonstrate clear impact and value
- Lead earned‑first campaign development with a focus on generating standout consumer coverage and cultural relevance
- Drive proactive media relations programmes across national, consumer, lifestyle and interiors media
- Build and maintain strong relationships with journalists, editors, broadcasters, influencers and content creators
- Identify reactive and real‑time opportunities that keep clients relevant within culture and conversation
- Identify opportunities to drive organic client growth and additional project work
- Lead the development of proposals and pitches, acting as a confident strategic and creative lead
- Lead budget creation and forecasting across relevant accounts
- Manage account profitability and performance in line with agreed KPIs and financial targets
- Lead, motivate and develop team members, fostering a positive, ambitious and curious team culture
- Coach and mentor junior team members to support individual and collective growth
About you
The ideal candidate will bring strong experience across consumer brands within retail, lifestyle or FMCG sectors, alongside a deep understanding of today’s evolving media landscape. You’ll know how to turn brand stories into headlines, build integrated campaigns that travel across channels, and understand the growing role of digital PR, search visibility and GEO in today’s landscape.
You’ll have:
- Strong experience working across consumer lifestyle, household, retail, interiors or FMCG brands
- Proven expertise in consumer media relations and publicity, with strong national, lifestyle and consumer press contacts
- Experience developing creative, earned‑first campaigns that deliver measurable impact and cultural relevance
- Understanding of integrated communications across earned, influencer, social and digital channels
- Knowledge of digital PR, SEO and GEO principles would be highly advantageous
- Excellent strategic thinking and client consultancy skills
- Strong organisation and project management skills, with the ability to manage multiple stakeholders, priorities and deadlines
- Highly creative with a strong instinct for newsworthy storytelling and media sell‑in
- Confident working in a fast‑paced agency environment and able to adapt quickly to changing priorities
- Experience managing and developing teams
In return
- Monthly employee recognition awards
- Comprehensive wellbeing programme, including health insurance and up to 8 free counselling sessions per year
- Fully funded railcards
- Regular funded socials
- 27 days paid holiday, plus Birthday day off, plus ‘Joy Day’ – an initiative launched by the Wellbeing team in 2022, to encourage the team to take a day off to do something which brings them joy
- Internal and external mentoring and buddy schemes
- An electric car salary sacrifice scheme
- Social purpose led paid time off for volunteering, voting, giving blood and every team member has one ‘allyship’ day per year, where they are encouraged to take a day to demonstrate allyship by supporting the interests of marginalised groups
At Cirkle, we embrace diversity and inclusion and believe it enriches our performance, services and culture. As our industry and team continue to evolve to reflect the growing diversity of our communities, our efforts to understand, value, and incorporate differences become increasingly important.
PR Account Director (Consumer) in London employer: Cirkle
Cirkle is an award-winning communications agency that prioritises its people and fosters a culture of inclusivity and growth. With a commitment to social responsibility as a B Corp, employees benefit from a comprehensive wellbeing programme, generous holiday allowances, and opportunities for professional development in a dynamic, hybrid working environment. Join us to lead innovative campaigns for some of the UK's most beloved brands while making a meaningful impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land PR Account Director (Consumer) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and engage on social media. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your best work and campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company culture and recent campaigns. Tailor your responses to show how your experience aligns with their values and goals. We want to see your passion for earned media!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace PR Account Director (Consumer) in London
Some tips for your application 🫡
Show Your Passion for PR:When you're writing your application, let your love for public relations shine through! Share specific examples of campaigns you've worked on that made a real impact. We want to see your enthusiasm for earned media and how you can bring that energy to our team.
Tailor Your Application:Make sure to customise your application for the Account Director role. Highlight your experience with consumer brands and any standout media relationships you have. We’re looking for someone who understands the unique challenges and opportunities in this space, so make it clear how you fit the bill!
Be Authentic:We value authenticity at Cirkle, so don’t be afraid to let your personality come through in your writing. Share your story, your journey in PR, and what drives you. This is your chance to connect with us beyond just your qualifications!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our amazing team!
How to prepare for a job interview at Cirkle
✨Know Your Brands
Before the interview, dive deep into Cirkle's client portfolio. Familiarise yourself with their consumer lifestyle and household brands. This will not only show your genuine interest but also help you discuss how your experience aligns with their needs.
✨Showcase Your Media Savvy
Prepare examples of successful earned media campaigns you've led. Be ready to discuss your relationships with journalists and how you've leveraged them to create impactful stories. This is crucial for demonstrating your expertise in media relations.
✨Be a Cultural Connoisseur
Cirkle values culturally relevant campaigns, so come armed with insights on current trends and how they can be integrated into PR strategies. Share ideas on how to spot reactive opportunities that keep clients in the conversation.
✨Lead with Confidence
As a potential senior leader, it's important to convey your leadership style. Discuss how you've motivated teams in the past and share your approach to fostering a positive team culture. This will resonate well with Cirkle's emphasis on people-driven operations.
