At a Glance
- Tasks: Create exciting influencer partnerships and campaigns for top UK brands.
- Company: Join a multi-award-winning agency that values its people and community.
- Benefits: Enjoy 27 days holiday, health insurance, and fun team socials.
- Other info: Dynamic team environment with opportunities for mentorship and personal growth.
- Why this job: Be at the forefront of influencer marketing and shape brand conversations.
- Qualifications: Experience in B2C/B2B influencer strategies and creative campaign development.
The predicted salary is between 35000 - 45000 £ per year.
Working Pattern: Full time, hybrid working
The Opportunity
Do you live and breathe influencers? Want to develop award-winning partnerships and campaigns for some of the most recognised household brands in the UK? We're looking for an influencer manager to join our growing social team, working on major UK brands!
About Cirkle
We’re a multi-award-winning consumer and B2B comms agency representing some of Britain’s best loved brands and businesses. Quite simply, it’s our people that drive our agency and creating a culture which genuinely puts them at the heart of our operation and vision is what makes them feel counted. We are a B Corp and Blueprinted agency, and we take our commitment to using our business as a force for good seriously. We don’t tick boxes, we build and evolve initiatives, programmes and partnerships which create meaning, both for the people in our business, as well as the communities and stakeholders we serve. We are proud to be included in the 2024 Campaign Best Places to Work list and were shortlisted for the 2024 PR Week Best Places to Work.
The Role
One day you could be developing partnerships with the latest Gen Z TikTok creators, the next, you will be brokering relationships with painter and decorator tradies for Instagram. Having an audience first approach and using influencer relationships to put our brands at the heart of conversations on social is key. Understanding the connection our clients’ brands have to audiences – from nostalgia to shaping culture – you will help us land killer influencer content which gets our clients excited and moves from platform to group chat. You will be joining a dynamic and growing social team, reporting into Head of Social & Strategy, working in a central hub alongside content creators, creatives, insight and data experts, and will have access to junior support across the day to day.
About You
- Demonstratable experience of B2C and B2B landscape and audiences within a social/PR agency environment
- Extensive end to end experience of developing influencer strategies including:
- Understanding budgets and being able to make suitable, inclusive and diverse influencer recommendations based on budgets available
- Initial negotiations with potential influencers
- Managing legal conversations on contracting and usage
- Developing content briefs for influencers once signed
- Managing content feedback and approvals with both talent and client
- Reporting back on effectiveness of influencer activity to drive business and commercial growth for clients
- Worked as part of an integrated team with a good understanding of how influencer content impacts on other channels such as earned PR, owned social and paid media
- Able to independently contribute creative thinking to campaign briefs, developing influencer-first content concepts and strategic messaging that balances brand objectives with authentic creator storytelling
- Experience of supporting and mentoring junior team members, reviewing work, providing constructive feedback and helping to develop influencer marketing knowledge and client management skills.
In return
- Monthly employee recognition awards
- Comprehensive wellbeing programme, including health insurance and up to 8 free counselling sessions per year
- Fully funded railcards
- Regular funded socials
- 27 days paid holiday, plus Birthday day off, plus ‘Joy Day’ – an initiative launched by the Wellbeing team in 2022, to encourage the team to take a day off to do something which brings them joy
- Internal and external mentoring and buddy schemes
- An electric car salary sacrifice scheme
- Social purpose led paid time off for volunteering, voting, giving blood and every team member has one ‘allyship’ day per year, where they are encouraged to take a day to demonstrate allyship by supporting the interests of marginalised groups
At Cirkle, we embrace diversity and inclusion and believe it enriches our performance, services and culture. As our industry and team continue to evolve to reflect the growing diversity of our communities, our efforts to understand, value, and incorporate differences become increasingly important.
Influencer Manager employer: Cirkle
Cirkl is an exceptional employer that champions a vibrant work culture, fostering creativity and collaboration in the heart of consumer communications. With a strong commitment to employee wellbeing, we offer generous paid time off, health insurance, and opportunities for professional growth, making it an ideal place for those looking to thrive in the dynamic world of social and influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cirkle and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cirkle are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cirkle on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cirkle. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cirkle. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cirkle:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cirkle’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cirkle
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cirkle will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cirkle, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
