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- Tasks: Lead multi-channel digital campaigns and optimise performance across various channels.
- Company: Fast-growing cybersecurity tech company with a focus on digital growth.
- Benefits: Competitive salary, fully remote work, and referral bonuses.
- Other info: Exciting opportunity for career growth in a fast-paced environment.
- Why this job: Join a dynamic team and make a real impact in the cybersecurity space.
- Qualifications: 5+ years in digital marketing, especially in B2B and technical products.
The predicted salary is between 70000 - 90000 £ per year.
Excited by the challenge of scaling digital growth for a fast-growing cybersecurity technology company? We're looking for a Digital Marketing Manager to lead multi-channel digital campaigns, optimise performance across paid, organic and web channels, and drive high-quality engagement with enterprise and technical audiences globally.
Role Overview
- Own the day-to-day execution of paid search, paid and organic social, retargeting and SEO activities.
- Manage and optimise website performance, conversion journeys and user experience.
- Deliver digital campaigns aligned to Demand Generation and Product Marketing objectives.
- Lead organic and paid social activity, including audience testing, creative optimisation, performance analysis and reporting.
- Manage channel budgets, reporting and continuous optimisation across digital campaigns.
- Partner with Demand Marketing to translate pipeline targets into effective channel strategies.
- Work closely with Content teams to optimise assets for digital distribution.
- Continuously test and refine campaigns to improve CTR, CVR and CPL.
- Support digital and hybrid event promotion.
About You
- You will ideally have 5+ years' experience in digital marketing, including:
- Experience marketing cybersecurity or highly technical products, with a strong understanding of industry terminology, buyer challenges and relevant media channels.
- Background in start-up or scale-up environments, with the ability to build and improve programmes in fast-paced settings.
- Proven expertise across paid search, paid social, SEO and website optimisation focused on driving qualified traffic and conversions.
- Strong experience managing B2B organic social and paid social campaigns, particularly on LinkedIn.
- Experience marketing complex products to enterprise and technical audiences.
- A data-driven mindset with ownership of metrics such as CVR, CPL, CAC efficiency, traffic quality and landing page performance.
- Proficiency with tools such as Google Analytics, LinkedIn Campaign Manager, Reddit, X, Hotjar, Figma, Webflow, HubSpot and similar platforms.
- Experience delivering cross-functional campaigns alongside Demand Generation, Product Marketing and Content teams.
If you are interested in the above role, click the "Apply Now" button for immediate review.
Digital Marketing Manager in London employer: Circle Recruitment
Contact Detail:
Circle Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those in cybersecurity. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and results. This is a great way to demonstrate your expertise in digital marketing and make a lasting impression.
✨Tip Number 3
Prepare for interviews by brushing up on industry trends and challenges. Be ready to discuss how you can tackle these issues in the role of Digital Marketing Manager. Confidence and knowledge go hand in hand!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your experience in digital marketing, especially in cybersecurity or technical products, and showcase your achievements in driving engagement and conversions.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're excited about this role and how your background aligns with our needs. Be sure to mention specific campaigns you've led and the results you've achieved.
Showcase Your Data-Driven Mindset: We love numbers! Include metrics that demonstrate your success in previous roles, like CVR, CPL, and traffic quality. This will show us you’re not just creative but also analytical, which is key for this position.
Apply Through Our Website: Don’t forget to hit that 'Apply Now' button on our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Circle Recruitment
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those relevant to cybersecurity. Be ready to discuss your experience with paid search, SEO, and social media campaigns, as well as how you've optimised performance in past roles.
✨Showcase Your Data-Driven Mindset
Prepare to talk about specific metrics you've managed, like CVR, CPL, and traffic quality. Bring examples of how you've used data to inform your strategies and improve campaign performance. This will show that you understand the importance of analytics in driving successful digital marketing.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with Demand Generation and Content teams, be ready to share examples of how you've successfully collaborated across departments. Highlight any projects where you’ve partnered with others to achieve common goals, especially in fast-paced environments.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges in digital marketing. Think about scenarios related to scaling campaigns or optimising user journeys. Practising your responses will help you articulate your thought process and problem-solving skills during the interview.