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- Tasks: Lead multi-channel digital campaigns and optimise performance for a fast-growing cybersecurity company.
- Company: Join a dynamic cybersecurity tech company with a focus on digital growth.
- Benefits: Competitive salary, fully remote work, and exciting referral bonuses.
- Other info: Fast-paced environment with opportunities for career advancement and collaboration.
- Why this job: Make a real impact in the cybersecurity space while growing your digital marketing skills.
- Qualifications: 5+ years in digital marketing, especially in B2B and technical products.
The predicted salary is between 70000 - 90000 £ per year.
Excited by the challenge of scaling digital growth for a fast-growing cybersecurity technology company? We're looking for a Digital Marketing Manager to lead multi-channel digital campaigns, optimise performance across paid, organic and web channels, and drive high-quality engagement with enterprise and technical audiences globally.
Role Overview
- Own the day-to-day execution of paid search, paid and organic social, retargeting and SEO activities.
- Manage and optimise website performance, conversion journeys and user experience.
- Deliver digital campaigns aligned to Demand Generation and Product Marketing objectives.
- Lead organic and paid social activity, including audience testing, creative optimisation, performance analysis and reporting.
- Manage channel budgets, reporting and continuous optimisation across digital campaigns.
- Partner with Demand Marketing to translate pipeline targets into effective channel strategies.
- Work closely with Content teams to optimise assets for digital distribution.
- Continuously test and refine campaigns to improve CTR, CVR and CPL.
- Support digital and hybrid event promotion.
About You
- You will ideally have 5+ years' experience in digital marketing, including:
- Experience marketing cybersecurity or highly technical products, with a strong understanding of industry terminology, buyer challenges and relevant media channels.
- Background in start-up or scale-up environments, with the ability to build and improve programmes in fast-paced settings.
- Proven expertise across paid search, paid social, SEO and website optimisation focused on driving qualified traffic and conversions.
- Strong experience managing B2B organic social and paid social campaigns, particularly on LinkedIn.
- Experience marketing complex products to enterprise and technical audiences.
- A data-driven mindset with ownership of metrics such as CVR, CPL, CAC efficiency, traffic quality and landing page performance.
- Proficiency with tools such as Google Analytics, LinkedIn Campaign Manager, Reddit, X, Hotjar, Figma, Webflow, HubSpot and similar platforms.
- Experience delivering cross-functional campaigns alongside Demand Generation, Product Marketing and Content teams.
If you are interested in the above role, click the 'Apply Now' button for immediate review.
Digital Marketing Manager in Slough employer: Circle Group
Contact Detail:
Circle Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Slough
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who have experience in cybersecurity. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital campaigns and results. This is your chance to demonstrate how you’ve driven engagement and conversions in previous roles, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on industry terminology and trends. Being able to speak confidently about the latest in digital marketing and cybersecurity will show that you’re not just a candidate, but a knowledgeable partner ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the quickest way to get your application seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Digital Marketing Manager in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your experience in digital marketing, especially in cybersecurity or technical products, and showcase your achievements in driving engagement and conversions.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about this role and how your background aligns with our needs. Don’t forget to mention specific campaigns you've led that demonstrate your skills in multi-channel marketing.
Showcase Your Data-Driven Mindset: We love numbers! Include metrics that illustrate your success in previous roles, like improvements in CTR, CVR, or traffic quality. This will show us you’re not just creative but also analytical, which is key for this position.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Circle Group
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those relevant to cybersecurity. Be ready to discuss your experience with paid search, SEO, and social media campaigns, and how you've driven engagement in previous roles.
✨Showcase Your Data-Driven Mindset
Prepare to talk about specific metrics you've managed, like CVR, CPL, and traffic quality. Bring examples of how you've used data to optimise campaigns and improve performance, as this will demonstrate your analytical skills and strategic thinking.
✨Familiarise Yourself with the Company’s Products
Research the company's cybersecurity products and understand the challenges their buyers face. This knowledge will help you tailor your responses and show that you're genuinely interested in the role and the company’s mission.
✨Prepare for Cross-Functional Collaboration Questions
Since the role involves working closely with Demand Generation and Content teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve contributed to achieving shared goals.