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- Tasks: Lead demand strategy and pipeline growth for a fast-paced cybersecurity company.
- Company: Join a dynamic cybersecurity tech company with a focus on innovation.
- Benefits: Competitive salary, fully remote work, and opportunities for professional growth.
- Other info: Work autonomously in a start-up environment with excellent career progression.
- Why this job: Make an impact in the cybersecurity space while driving enterprise-level marketing strategies.
- Qualifications: 5+ years in demand generation, especially in B2B and cybersecurity marketing.
The predicted salary is between 60000 - 85000 £ per year.
Excited by the challenge of driving pipeline growth for a fast-growing cybersecurity technology company? We're looking for a Demand Marketing Manager, with a background in SAAS, to lead enterprise focused demand strategy and pipeline progression, delivering high-quality opportunities across complex B2B sales cycles and engaging security decision-makers within global organisations. For this role, you must be resident in the UK and eligible to work without visa sponsorship.
Role Overview
- Define and optimise high-quality demand across personas, segments and target accounts.
- Own pipeline generation, nurturing and progression from initial engagement through to sales-qualified opportunities, ensuring campaigns resonate with decision-makers in B2B and enterprise organisations.
- Use marketing automation, data analysis and account-based marketing (ABM) to improve demand quality and target enterprise ICPs effectively.
- Collaborate closely with Sales on lead follow-up, prioritisation, routing and feedback loops.
- Work with Product Marketing, Content and Social teams to build effective content-to-conversion journeys.
- Partner with Marketing Operations to enhance automation, lead scoring and reporting.
- Support events as strategic pipeline and progression drivers rather than standalone activities.
About You
- You will ideally have 5+ years' experience in demand generation or growth marketing, including:
- Experience marketing to cybersecurity audiences such as CISOs, SecOps, AppSec and IT teams, with a solid understanding of industry challenges, threat landscapes and relevant media channels.
- Background in start-up or scale-up environments, with the ability to work autonomously and thrive in ambiguity.
- Strong understanding of complex B2B sales cycles and stakeholder engagement strategies.
- Proven ownership of enterprise pipeline targets, funnel progression and marketing contribution to revenue.
- Expertise in lead generation and nurturing across inbound, outbound, retargeting and ABM campaigns.
- Hands-on experience with marketing automation platforms such as HubSpot, Intercom or similar.
- Strong analytical skills, including experience with Google Analytics and campaign performance reporting.
If you are interested in the above role, click the 'Apply Now' button for immediate review.
Demand Marketing Manager employer: Circle Group
Contact Detail:
Circle Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the cybersecurity space and let them know you're on the hunt for a Demand Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your successful campaigns, especially those targeting cybersecurity audiences. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of complex B2B sales cycles and stakeholder engagement strategies. Be ready to discuss how you've driven pipeline growth in previous roles and how you can do the same for them.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our team and making an impact in the demand marketing space.
We think you need these skills to ace Demand Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Marketing Manager. Highlight your experience in demand generation, especially in cybersecurity and B2B environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're excited about this role and how your background in SAAS and pipeline growth makes you the perfect fit. Keep it engaging and relevant to the job description.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven pipeline growth and engaged decision-makers in previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Circle Group
✨Know Your Audience
Before the interview, research the company and its target audience. Understand the challenges faced by cybersecurity professionals like CISOs and SecOps. This will help you tailor your responses and demonstrate that you can resonate with decision-makers in B2B environments.
✨Showcase Your Experience
Be ready to discuss your past experiences in demand generation, especially in SAAS and cybersecurity. Prepare specific examples of how you've driven pipeline growth and engaged stakeholders in complex sales cycles. This will show that you have the hands-on experience they’re looking for.
✨Familiarise Yourself with Tools
Brush up on your knowledge of marketing automation platforms like HubSpot or Intercom. Be prepared to discuss how you've used these tools to improve demand quality and lead nurturing. This shows you’re not just familiar with the theory but can apply it practically.
✨Prepare Questions
Have a few insightful questions ready to ask at the end of the interview. This could be about their current demand strategies or how they measure success in pipeline progression. It shows your genuine interest in the role and helps you assess if the company is the right fit for you.