At a Glance
- Tasks: Drive client growth and manage the sales cycle with innovative data solutions.
- Company: Join Circana, a leading tech company in consumer goods analytics.
- Benefits: Flexible work environment, competitive salary, and opportunities for personal growth.
- Other info: Exciting career growth opportunities in a supportive and innovative culture.
- Why this job: Be part of a dynamic team that values inclusivity and celebrates success.
- Qualifications: Proven experience in client-facing roles and strong relationship-building skills.
The predicted salary is between 50000 - 65000 £ per year.
Company description
Lets be unstoppable together! Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data platform help clients measure market share, uncover consumer behaviour, and drive growth powered by six decades of expertise and an expansive, high-quality data set. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified by Great Place To Work. This prestigious award is based entirely on what current employees say about their experience working at Circana.
Our Critical Sales Skills
- Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
- Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
- Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
- Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
- Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
- Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.
What will you be doing?
The CPG department works with nationally recognised FMCG suppliers with household brand clients, providing solutions to business challenges based upon our data. The team are responsible for client retention, contract renewal, and revenue growth through products and services which meet the business needs of clients. The overall aim is to boost our clients market or category understanding whilst building brand equity. This is an exciting opportunity to join our Client Development team within the CPG division of Circana and continue the fantastic growth that Circana have enjoyed in this important area over the past few years. The Business Development Manager role demands a strong commercial approach. You will work with an account base of Circana’s mid-tier clients that consist of well-known household brands and private label manufacturers. Your key focus will be to retain and grow your clients through strong relationships and the realisation of Circana’s strategy.
Job Responsibilities
- Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.
- Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
- Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
- Maintain Industry Expertise: Stay current on trends in retail, CPG, or general merchandise to position Circana as a thought leader and trusted advisor.
- Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
- Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data) to support client engagements and solution delivery.
- Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
- Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
- Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.
Requirements
This is a role which requires initiative. It will be very varied and very rewarding for the right person. The role demands drive and focus from a person who really wants to engage with clients every day. Able to demonstrate commercial acumen with proven experience in a client facing role. Excellent planning and organisation. Highly self-motivated and assured at presenting to all levels. Strong relationship builder, both internal and external. Understanding of a consultative selling approach with proven questioning and listening skills. Confident working with data with a good working knowledge of Excel and PowerPoint. Experience working in a sales or account management role.
Circana Behaviours
As well as the technical skills, experience and attributes that are required for the role, our shared behaviours sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviours throughout the business within their day-to-day role:
- Stay Curious: Being hungry to learn and grow, always asking the big questions.
- Seek Clarity: Embracing complexity to create clarity and inspire action.
- Own the Outcome: Being accountable for decisions and taking ownership of our choices.
- Centre on the Client: Relentlessly adding value for our customers.
- Be a Challenger: Never complacent, always striving for continuous improvement.
- Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
- Commit to each other: Contributing to making Circana a great place to work for everyone.
Location
This position can be located in the following area(s): Bracknell, UK.
Business Development Manager (CPG/FMCG) in Slough employer: Circana
Circana is an exceptional employer that champions a culture of inclusivity, continuous learning, and personal growth. With a commitment to employee well-being and flexibility, we celebrate both individual and team successes in a dynamic environment. Our focus on collaboration and innovation ensures that every team member can thrive while contributing to meaningful solutions for our clients in the CPG/FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager (CPG/FMCG) in Slough
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Manager (CPG/FMCG) at Circana, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Circana. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Manager (CPG/FMCG). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Manager (CPG/FMCG) in Slough
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Circana:When writing your cover letter, make sure to tailor your message specifically for Circana. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Circana
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Circana that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Circana that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Circana’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
