The CPG department works with nationally recognised FMCG suppliers with household brand clients, providing solutions to business challenges based upon our data. The team are responsible for client retention, contract renewal, and revenue growth through products and services which meet the business needs of clients. The overall aim is to boost our clients market or category understanding whilst building brand equity.
This is an exciting opportunity to join our MidMarket National team within the CPG division of Circana and continue the fantastic growth that Circana have enjoyed in this important area over the past few years.
The Senior Business Development Manager role demands a strong commercial approach. You will work with an account base of Circanas top-tier clients that consist of well-known household brands and private label manufacturers. Your key focus will be to retain and grow your clients through strong relationships and the realisation of Circanas strategy.
Job descriptionDrive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circanas data and software solutions with their strategic goals.
- Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
- Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
- Maintain Industry Expertise: Stay current on trends in [retail, CPG, or general merchandise] to position Circana as a thought leader and trusted advisor.
- Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organisations, including decision-makers and influencers.
- Utilise Sales Tools and Platforms: Leverage Circanas proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
- Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
- Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
- Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.
- Able to demonstrate commercial acumen with proven experience in a client facing role
- Multiple years of experience working in a sales or account management role
- Confident working with data with a good working knowledge of Excel and PowerPoint
At Circana, we are fuelled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. Were a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified by Great Place To Work. This prestigious award is based entirely on what current employees say about their experience working at Circana.
